J.Hilburn Newsroom

Author: Deb Scanlan

  • Albini Stylist Contest

    If you missed our SPECIAL EDITION Tailor Talk with Alberto Pallante from Albini – here it is! Come learn about the amazing Albini relationship we have and their exquisite fabrics. Plus, Albini shared a presentation with us to share even more information with all of you to help you become a more knowledgeable Stylist and understand how to better sell their fabrics!

    AND don’t forget we launched an ALBINI SHIRT & KNIT CHALLENGE – the top 10 Stylists will get a special Albini Sea Island Cotton shirt. They only produce 2,000 of these shirts in an entire year – truly exclusive! The contest runs from December 1, 2023 – January 31, 2024. The Top 10 Stylists who sell the most Albini, Thomas Mason and Albiate shirts and knits, will receive an exclusive Sea Island Cotton shirt made just for them! In the event of a tie, the Stylist with the most unique Clients will be awarded the custom shirt.

    Presentation

    http://newsroom.myjhilburn.com/…/Albini-Group-EN…

    Tailored Talk Recording

    https://jhilburn.zoom.us/…/2QOdLWqxEh9hQVEQ2J484IgFuOf9…

  • Success Scripts & FAQ: Fall 2023 Inactive Client Promotion

    Scripts and Assets to Help You Reach Out to 100% of Your Inactive Clients and Maximize the Promotion:
    Click Here to Download This NEW Resource!>>>

    Inactive Client Promotion Details

    The What — As you know, we ran a promotion for Inactive Clients during the October/November timeframe in 2019, 2020, 2021 and 2022. These promotions were very successful, with our Stylists selling over $1,000,000 in 2019, over $700,000 in 2020 (despite the pandemic!), and over $1,400,000 in both 2021 and 2022. The average AOV of all four years has been over $1,000 per Inactive Client, and over $1,300 per Inactive Client during the 2021 promotion. We’ve decided to run this promotion again in 2023, and we hope you’re as excited as we are at Home Office!

    The Why — To increase sales through October. This promotion also gives Stylists another great reason to call and text their eligible Inactive Clients.

    The When — We will be running this promotion again for 2023. It starts Wednesday, October 4 and lasts through Wednesday, November 15.

    The Who — This offer is for Inactive Clients who have not shopped with J.Hilburn for 12 months or longer.

    The How — Eligible Inactive Clients who spend $500 or more on an order during the promotion will receive $100 off that order. The order must only include full price items for him to receive the $100 discount. The Company will send an email on Wednesday, October 4 to eligible Inactive Clients who have not unsubscribed from our marketing emails. The Company will also send follow-up emails throughout the promotion to those Inactive Clients who have not yet claimed their offer.

    INACTIVE CLIENT PROMOTION HOW-TOS & FAQ

    Finding Your Inactive Clients — Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for the Promotion in this tab will be listed by Last Purchased date in descending date order.

    Applying The $100 Discount — A list of unique discount codes will be generated for only those eligible Inactive Clients who qualify for this promotion. The discount code will appear during the ordering process, as in the screenshot example from last year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code will formatted for the 2023 promo as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT23-118819.

    INACTIVE CLIENT PROMOTION EMAILS (WEBVIEWS)

    TEXTABLE GRAPHICS TO SEND TO YOUR ELIGIBLE CLIENTS
    *Please remember NOT to post these on your socials, as all Clients are not eligible for this offer!

    Wednesday, October 4, 2023 at 9:00 am CST. The first email to subscribed Inactive Clients will go out at approximately 10:00 am CST that same day.

    Wednesday, November 15, 2023 at 11:59 pm CST.

    Each eligible Inactive Client will receive $100 off their next order of $500 or more. Sales tax and shipping are not included. To qualify for the $100 offer, the order must include full price items only.

    Eligible Inactive Clients are defined as those whose most recent purchase occurred on or before October 3, 2022.

    Eligible Inactive Clients will receive emails from J.Hilburn each week during the promotion if they have opted in to receive our marketing emails.

    You can send your Client a personalized link to download the app on his mobile device, right from the “Share Measuring App” button at the top of his account page in your Green room:

    Once he has downloaded the receive a notification in the Green Room that your Client has completed a scan using the Virtual Measuring App. You will need to import the results of his scan to his profile, but these measurements will NOT replace his existing measurements. They will appear alongside his existing measurements and you can choose which measurements to update. 

    For example, if the app has generated a different measurement for his sleeve length, but you know that he was happy with the length and fit of the sleeves on previous orders, you would leave this measurement as is.

    However, if the Client has a new waist measurement and you haven’t sold any items to him in over year, it’s more likely that his waist measurement has indeed changed. Before you update any measurements, we recommend following up with the Client personally to thank him for trying the Virtual Measuring App and to consult about changes to his fit. 

    Click here to learn more about using the Virtual Measuring App >>

    No, because this promotion is for eligible Inactive Clients only. Unless a promotion or sale is available to all Clients, we will not post about it publicly as a Company, nor can individual Stylists post about it publicly on social media channels. 

    Yes! You should reach out to all your Inactive Clients regardless of their marketing email subscription status. We recommend you send a personal email or text message, or that you call them, depending on each Client’s communication preferences. It’s up to you to follow up with all your eligible Inactive Clients to let them know about the offer from you personally, even if they do receive the email from J.Hilburn first.

    Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for this Promotion in this tab will be listed by Last Purchased date in descending date order.

    No, this offer is only redeemable through you, his J.Hilburn Personal Stylist. The discount code will appear during the ordering process, as in the screenshot example from a previous year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code is formatted as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT22-118819. 

    No, Clients will not be able to stack other discounts or offers with this $100 off promotion.

    Yes, a Gift Card is considered the same as cash and can be used to pay for the order after the discount is applied.

    No. Your Client cannot purchase a Gift Card using this discount. This offer is valid for full price items only. 

    No, this offer is only valid on full price items. 

  • Boost Your Business Training Series

    Boost your skills and your results in October with this new Training Series offered every Wednesday at 10am CST through the month!
    REGISTER HERE
    Week 1: “Book & Reconnect” – Kelly Braaten and Deb Scanlan   Master the Art & Science of Booking Appointments: Fill your appointment book!Client Engagement Secrets: Discover personalized strategies to rekindle relationships with your valued clients.
    Access the Replay

    Week 2: “Network & Expand” – Susan Kantor and Deb Scanlan  New Client Acquisition: Unlock the secrets to consistently booking new clients and expand your reach.The Power of Networking: Learn how to connect with new people and influential groups in your community.  
    Access the Replay

    Week 3: “Recruit & Grow” – Kelly Braaten and James Burgess  Team Building Mastery: Start having productive recruiting conversations and watch your team grow. Strategic Growth Over Time: Understand how just two conversations per week can yield 1-2 new stylists every month.  

    Week 4: “Manage & Thrive” – Deb Scanlan and Susan Kantor  Business Management Mastery: Gain the skills to effectively manage your business.The Green Room Strategy: Discover the secrets to maximizing your team’s potential.Crush Sales Goals: Learn how to close the month with confidence and exceed your sales targets.  Attend all four sessions and you will ROCK-tober and finish 2023 strong!

  • Jumpstart Training Calls

    Are you a Stylist who is looking to re-engage in your business? Are you feeling behind and don’t know where to begin? Don’t worry—we all need a little help sometimes!

    To help you feel supported and get up to speed, the training team is offering 1-hour Zoom calls to help you refresh your skills and regain your confidence to go out and hold Client appointments and earn commissions! 

    Here’s what will be covered:

    1. Updated Selling Tools – Hear about the new and improved resources we’ve invested in – our Knit & Shirt Configurator, Virtual Measuring App and more!  How Stylists are using the new swatch system.
    2. Update you on where to find the trainings you need – such as Fit, Product, Order entry and more!
    3. Product Categories – Review what’s new and exciting for you to offer your Clients
    4. Sample verbiage for reaching out and re-engaging your Clients
    5. Answer any questions you have!

    !Click on the date to register for the Jumpstart Training

    Upcoming Call Dates/Times

     

    Monday, March 20th 7pm-8pm CST

    Wednesday, March 22nd 12pm-1pm CST

    Wednesday, March 29th 7pm-8pm CST

    Thursday, March 30th 10am-11am CST

    Wednesday, April 5th 10am-11am CST

    Wednesday, April 12th 12pm-1pm CST 

    Wednesday, April 12th 7pm-8pm CST

    Monday, April 17th 6pm-7pm CST

    Pre-Register for this Zoom Call to get the Zoom Link