Day 1 Highlights

Speaker: Vice President of Sales James Burgess  –  Welcome & Opening Address / Recognition of New Stylists

Vice President of Sales James Burgess welcomed Stylists to the 2025 Conference and shared details on the year’s theme, Restyled, and how the theme reflects J.Hilburn’s direction into the future. He noted that one of the strengths of J.Hilburn is the Stylist community and their diverse backgrounds and talents. He recognized various groups of Stylists by the date that they joined J.Hilburn and then asked Stylists who joined within the past year to come to the stage for recognition and gifts. 

Speaker: Interim CEO Beth Putman Williams – Conference Overview / New Leadership Team Introductions / Address: Making It Better For You

Speaker: VP of Merchandise Planning Winnie Lam – Inventory Planning & Visibility

Winnie shared data comparing 2024 and 2025 Spring Sales, highlighting out-of-stock times and related sales declines. Spring 2026 will include increased swatch counts and deeper buys. The Stylist App now includes real-time inventory statuses, including ETAs on fabric replenishment. 

Speaker: Director of Stylist Success Dominique Hamson – Customer and Stylist Communication Enhancements

Dominique presented improved email and phone support metrics and introduced new ways to submit feedback via the Stylist App or SMS. 

Speaker: VP of Engineering Ravi Soni – OSAT

Ravi introduced OSAT (Order Satisfaction Survey), which will track Stylist satisfaction at the order level, improving accountability and product development.

Speakers: Chief Technology Officer Nate Lucas – Stylist App Updates

Nate discussed the roadmap and goals for the Stylist App, including reaching parity with Green Room by the end of the year, then innovating further. App contests and iPad discounts were announced. App Champions who hosted Conference workshops and the Tech Team at the Conference Tech Bar were available to support adoption.

Speaker: Interim CEO Beth Putman Williams – Event in a Box

A field-initiated pilot led by Stylists Trish Mitchell and Linda Kickham was announced. The project aims to generate leads at high-profile events. A document with replicable steps will be shared field-wide. The Home Office is co-investing in this project and re-investing revenue received from it to help support and scale other field-initiated ideas. 

Keynote Address “The Future Forward” by TAL CEO Roger Lee

Company Outlook and Executive Vision 

Roger presented macroeconomic concerns (tariffs, cost pressures) and emphasized J.Hilburn’s intent to keep investing. He addressed inventory missteps and fit consistency issues, committing to data-driven improvements and reducing remake dependency. He called for consolidated feedback through Stylist Success and OSAT to increase responsiveness and quality. 

Studio, BAO, and Independent Model Updates 

Roger clarified the legal rationale for franchising and BAO frameworks. Stylist feedback has led to revisions to the framework, which will be reissued. He emphasized all selling channels are equal and announced new access to fit samples and discontinued studio-only exclusives. 

Brand Stewardship

Roger announces the appointment of Simon Kneen to the role of Brand President. Simon will oversee brand messaging in public media. A PR agency will help promote J.Hilburn broadly. Simon will represent the brand in media interviews and external communications. 

Mill and Partner Acknowledgments 

Partners from Italian mills and Allen Edmonds were welcomed and introduced on stage. Stylists were encouraged to network and learn directly from them about fabrics and materials.

The morning’s General Session closed with a Restyled candle presented to all attendees.

Workshop #1

After the morning’s General Session, Stylists broke out into cohort groups to attend their 1st workshop.

Fireside Chat with Diana Azziz, Annette Dresser, and Lori Powell

During an engaging fireside chat, Stylists Annette Dresser and Lori Powell sat down with new Chief Commercial Officer Diana Aziz to give Stylists a glimpse into her journey, passions, and leadership philosophy. Diana shared stories from her unique background—born in Egypt, raised in Canada and Florida—and unexpected adventures like learning to ride motorcycles and sinking a boat. Her impressive career spans roles at Apple, Louis Vuitton, Dior, Prada, and The Shade Store, with each move driven by a passion for creating meaningful customer experiences. She emphasized her belief in listening and learning, being data-driven, and finding purpose in helping others thrive. Diana’s grounding principle—“there’s no job too small”—reflects her humility and drive, and her decision to join J.Hilburn stems from a desire to build something bold, unique, and impactful.

Stylist App Experience with Nate Lucas & Eugenie Carpenter

Chief Technology Officer Nate Lucas sat down with Stylist Eugenie Carpenter for a candid conversation about the Stylist App. Eugenie shared her initial hesitation and frustrations, recalling how she often reverted to the Green Room to complete tasks. However, with ongoing improvements—thanks in part to feedback from Stylists like her—she now finds the app easier, faster, and more streamlined, especially when creating styleboards. She praised the tech team for listening to user input and highlighted features like simplified product search as major time-savers. Encouraging others to adopt the app early, she advised Stylists to “get an iPad and start using it,” emphasizing how much more efficient it makes client interactions. 

July App Challenge – Cash Giveaway

Stylists who qualified during July’s App Challenge were placed in a random drawing for a chance to win $500 or $1000. Five qualifying Stylists were selected to come to the stage and select an iPad case containing cash. The cases were opened one by one to reveal the amount received. Winning Stylists were:

• Wendy McCullar – $500
• Joy Chang – $500
• Susan Ryan-Tierney – $500
• Jessica Richau – $500
• Stephanie Leete – $1000

Congratulations to the winners and great job using the Stylist App!

Special PR Announcement

Brand President Simon Kneen led an insightful presentation on the future of J.Hilburn’s brand, emphasizing the power of storytelling in marketing and the importance of fulfilling client aspirations through personalized, high-quality experiences. He underscored that J.Hilburn is not about shopping like everyone else, but about delivering flawless product, expert fit, and elevated confidence. Simon explored the psychology behind luxury branding, referencing Veblen goods and the aspirational halo effect that enhances perceived value. A highlight of the session was a live Zoom conversation with J.Hilburn’s new PR partner, the Linda Gaunt Communications. Linda and her team, Maggie and Ben, shared their vision for amplifying J.Hilburn’s brand through media exposure in print/online publications, strategic influencer partnerships, and cultivating VIP relationships with public figures who align with the brand’s identity.

Presentation of Fall 2025 Collection by Simon Kneen

Simon discussed the inspiration for the Fall-Winter 2025 collection, which began during a trip to London. On this trip, he saw a Bugatti parked in front of a hotel with a doorman dressed in top hat and tails. He was struck by the contrast of the modern look and feel of the automobile versus the classic quality of the hotel and doorman. He wanted to bring that same contrast of modern luxury and classic heritage to this new collection.

Color Stories in the Collection were inspired by: 

• Libraries & Archives
• Barns & Farms
•  Flames of Foliage
• First Frost
• Stables & Horses

New Products and Innovations:

• A variety of new styles include the fashion vest, double pleat soft-leg pants, and stand collar options. 
• The collection includes outerwear, suits, and casual wear, with exclusive fabrics from top mills around the world, including jacquard and velvet. 

Fall 2025 Collection Fashion Show

Simon and Nicole walked Stylists through each individual look from the runway show. 

Cocktail Reception

Recognition Awards – Highlights

Spirit of J. Hilburn Award:  This prestigious, stylist-nominated award is given to a leader who embodies the true essence of J.Hilburn, representing our core values – integrity, commitment, community-building, and positivity.

• This year’s recipient is Laura Getty, recognized for her leadership, generosity, kindness, and support to her team. A heartfelt surprise video message from her family added to the honor. 

Top Sellers:  Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #10 – Susan Bendalin – $272,756 in personal volume
• #9 – Sarah Ramsay – $303,394 in personal volume
• #8 – Marni Rutan – $310,951 in personal volume
• #7 – Allison Fainter – $322,936 in personal volume
• #6 – Katie DeGrazia – $336,963 in personal volume
• #5 – Chris Hite – $343,758 in personal volume
• #4 – Sara Priest – $365,465 in personal volume
• #3 – Laura Getty – $367,438 in personal volume
• #2 – Rikki Calvert – $383,962 in personal volume
• #1 – Eugenie Carpenter – $416,228 in personal volume

Studio Plan Top Sellers: Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #5 – Katie Cantrill – $475,063 in personal volume
• #4 – Graham Shaffer-Rais – $504,057 in personal volume
• #3 – Lisa Torba – $539,885 in personal volume
• #2 – Annette Dresser – $632,597 in personal volume
• #1 – Libby Tonucci – $1,089,098 in personal volume

New Stylist Top Sellers: New Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025. 

• #5 – Elisabeth Taylor – $15,115 in personal volume
• #4 – Donnell Smith – $15,828 in personal volume
• #3 – Alison Knapp – $27,619 in personal volume
• #2 – Alisa Pipkin – $33,666 in personal volume
• #1 – Molly Natsues – $47,122 in personal volume

Studio Plan New Stylist Top Sellers: New Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #5 – Laura Scott-Wise – $9,130 in personal volume
• #4 – Krista Massara – $9,905 in personal volume
• #3 – Shauna Wise – $11,563  in personal volume
• #2 – Angela Shu – $37,614 in personal volume
• #1 – Johanna Argan – $53,998 in personal volume

Top New Business Builders: Mentors with the most volume ($) from Level 1 New Stylists who joined January 1st, 2024, through June 30th, 2025.

• #5 – Cameron Gatt – $35,378 total growth
• #4 – Andi Galvin – $36,208 total growth
• #3 – Trish Mitchell – $37,614 total growth
• #2 – Christine Mattsson – $47,122 total growth
• #1 – Katie Cantrill – $55,912 total growth

Top Stylist Studio Team Volume:  Studio Teams with the highest combined team volume ($) sold from Conference 2024 through Conference 2025.

• #3 – Bellevue, WA Studio Team – $988,646 – Studio Owner: Annette Dresser
• #2 -Portsmouth, NH Studio Team – $1,086,659 – Stuido Owner: Joanie Dickenson
• #1 – Dublin, OH Studio Team – $1,840,313 – Studio Owner: Libby Tonucci

Growing Elite: Sonoma Trip Earners

Twenty-two Stylists earned an exciting trip to Sonoma, California, based on their performance in six growth categories.  They are:

• Eugenie Carpenter  –  Top Sales Volume Earner
• Laura Getty  –  Top Sales Volume Earner
• Annette Dresser  –  Top Studio Sales Volume Earner
• Libby Tonucci  –  Top Studio Sales Volume Earner
• Kyle Jane Kurtz  –  Personal Volume Growth Earner
• Sylvia Zerwas  – Personal Volume Growth Earner
• Johnna Haines  – Personal Volume Growth Earner
• Shonaree Michael  – Personal Volume Growth Earner
• Steffanie Leete  – Personal Volume Growth Earner
• Katie DeGrazia  – Personal Volume Growth Earner
• Ellie-Park Jesberg  – Personal Studio Volume Growth Earner
• Tamie Burnett  – Personal Studio Volume Growth Earner
• Sally Michael  – Personal Studio Volume Growth Earner
• Stacey Mlicki  – Personal Studio Volume Growth Earner
• Graham Shaffer-Rais  – Personal Studio Volume Growth Earner
• Phyllis Walker  – Personal Studio Volume Growth Earner
• Lisa Torba  –  New Client Acquisition Earner
• Marni Rutan  – New Client Acquisition Earner
• Joanie Dickinson  – New Client Acquisition Earner
• Katie Cantrill  – New Client Acquisition Earner
• Jessica Richau  –  Product Incentive Earner
• Sara Priest  – Product Incentive Earner

After-Awards Party

The evening concluded with a surprise interactive entertainment experience: a live karaoke band with Stylists performing the vocals. Guests were encouraged to participate solo or in groups for a fun night. 

Day 2 Highlights

Keynote Address “Luxury Redefined” by Dr. Daniel Langer

On the Friday morning of Conference, keynote speaker Dr. Daniel Langer delivered a powerful and thought-provoking address titled Luxury Redefined, challenging attendees to rethink what luxury truly means in today’s rapidly evolving market. He explored how rising prices, eroding consumer trust, and shifting expectations—especially among Gen Z and Millennial clients—have put the luxury industry at a crossroads. Simply selling a product or a dream is no longer enough; today’s clients demand authenticity, emotional connection, and personalized experiences. Dr. Langer outlined four essential pillars for selling luxury: unlocking the client’s emotional key, telling meaningful stories, delivering consistent and memorable experiences, and continually inspiring and surprising clients. He emphasized the critical role Stylists play in making value visible, creating aspiration, and offering undivided attention. Stylists left the session inspired and equipped with a signed copy of his book to continue redefining luxury in their own businesses.

Stylists Attended Workshops 2, 3 & 4

Preview of the Home Office Showroom & Training Center

Brand President Simon Kneen shared updates on the delayed grand opening of the new Home Office showroom. Renderings were presented, showcasing areas dedicated to product displays, training zones, and studio-style settings.  The space is designed for Stylist onboarding and training, and showcasing seasonal product collections. Full completion is expected by mid-September or October. 

Circle of Excellence Achievers  

Stylists are recognized in different categories based on consistent sales performance. Congratulations to the following Stylists: 

Bronze Circle of Excellence:

Stylists who sold $4,000 – $7,999 each month from Conference 2024 to Conference 2025 (12 months).

• Abbigail Mason – Studio Seller
• Andi Galvin – Executive Director
• Ann Lindsay – Managing Director
• Barb Jarvis – Senior Managing Director
• Boots Harris – Managing Director
• Cecilia Balser – Style Leader
• Cheryl Harding – Style Leader
• Cristina Bedwell – Executive Style Consultant
• Deedo Painter – Senior Managing Director
• Denise McBride – Executive Style Consultant
• Denise Rosenblum – Senior Managing Director
• Glenna Marino – Studio Director
• Holly Milledge – Style Consultant
• Jane Wolfman – Executive Director
• Jennifer Shinners – Senior Managing Director
• Jessica Kramer – Style Leader
•  Jessica Richau – Managing Director
• Jill Kennedy – Senior Managing Director
• John Anthony – Style Consultant
• Joy Chang – Senior Style Leader
• Juliet Ragaishis – Managing Director
• Lara Kercinik – Senior Style Consultant
• Leah McCoy – Studio Seller
• Lori Powell – Executive Director
• Paige Thomas – Managing Director
• Peg Albert – Executive Style Leader
• Reagan Roberts – Senior Style Consultant
• Ruben Zambrano – Senior Style Consultant
• Sally Michael – National Executive Director
• Stacey Mlicki – Studio Seller
• Susan Schmitt – Executive Style Leader
• Suzanne Masciantonio – Senior Style Consultant
• Teresa Regillo – Style Leader

Silver:

Stylists who sold $8,000 – $11,999 each month from Conference 2024 to Conference 2025 (12 months).

• Alvin Cooper III – Style Consultant
• Cameron Gatt – Executive Director
• Diane Reed – Style Leader
• Jan Adams – Executive Style Leader
• Joyce Wells – Senior Managing Director
• Leanne Hagan – Senior Style Consultant
• Sara Priest – Managing Director
• Susan Kantor – Managing Director
• Susan Mattison – Managing Director

Gold:

Stylists who sold $12,000 – $15,999 each month from Conference 2024 to Conference 2025 (12 months).

• Chris Hite – Style Consultant
• Joanie Dickinson – Studio Executive Director
• Julie Mallat – Executive Director
• Katie DeGrazia – Style Leader
• Lisa Mitchell – Style Consultant
• Lisa Sklar – Executive Style Leader
• Rikki Calvert – Style Leader
• Sarah Ramsay – Executive Director

Platinum:

Stylists who sold $16,000+ each month from Conference 2024 to Conference 2025 (12 months).

• Allison Fainter – Senior Managing Director
• Annette Dresser – Studio Executive Director
• Christine Mattsson – Senior Style Leader
• Eugenie Carpenter – Senior Managing Director
• Graham Shaffer-Rais – Studio Seller
• Katie Cantrill – Studio Managing Director
• Laura Getty – Senior Managing Director
• Libby Tonucci – Studio Executive Director
• Lisa Torba – Studio Managing Director
• Marni Rutan – Senior Style Consultant
• Phyllis Walker – Studio Executive Director
• Susan Bendalin – Executive Style Leader
• Tamie Burnett – Managing Director
• Trish Mitchell – Studio Managing Director
• Wendy McCullar – Managing Director

Announcement of Our New Brand Champions

The Brand Champion is the Growth Leader for the year (July 1st, 2024, through June 30th, 2025), who ranked in the top for the following categories:

1. Circle of Excellence Platinum
2. Title of Director or Above
3. Year Over Year Personal Volume Growth
4. Team Level 1 Growth Year Over Year

This year’s Brand Champions are:

• #2 – Katie Cantrill
• #1 – Libby Tonucci

Day 3 Highlights

Keynote Address “Start with Why”  by Jerry ThompSon III

On Saturday morning of Conference, keynote speaker Jerry ThompSon III delivered an energizing and deeply personal address titled Start with Why, centered on the power of purpose-driven communication and leadership. Drawing on Simon Sinek’s Golden Circle model, Jerry guided Stylists through the difference between what we do, how we do it, and—most importantly—why we do it. He emphasized that your “why” is the articulation of you at your natural best and that your business won’t truly evolve until you do. Using humor, real-life stories, and insights from neuroscience, Jerry highlighted the emotional key to connection, reinforcing ideas from Dr. Langer’s talk. He encouraged Stylists to reflect on their own purpose, embrace authenticity, and lean into their uniqueness to foster deeper, more meaningful relationships with clients. Ultimately, he challenged the audience to lead with their why—because people don’t buy what you do, they buy why you do it.

Stylists Attended Workshop #5

Goal Setting: Commitment for Growth

Stylists participated in a group reflection exercise, sharing ideas such as: 

• Creating meaningful memories before client appointments.
• Adapting to each client’s emotional and practical needs.
• Avoiding the trap of becoming a commodity by emphasizing personalization and luxury.
• Being deliberate and present in each appointment.
• Owning one’s authentic self and creating a unique value proposition. 

Stylist Share Out

Several Stylists shared personal stories about nearly retiring, losing motivation, or facing hardship. Conference rekindled their commitment. They emphasized the importance of the J.Hilburn community, peer encouragement, and the meaningful opportunity the business provides to support family, build relationships, and express personal values. New and seasoned Stylists reaffirmed their belief in the company’s direction. 

Closing Address by Beth Putman Williams

Beth Putman-Williams, Interim CEO, delivered an emotional closing message recounting her personal story of impact in Ethiopia, drawing a parallel to her commitment to J.Hilburn. She encouraged all Stylists to reflect on their ‘why’ and celebrate the transformation they’ve achieved together. She then welcomed the Home Office team to the stage to give a round of applause to the Stylists attending Conference.

Day 1 Highlights

Opening video

New Stylist Welcome Parade

Address by J.Hilburn CEO Stein Ove Fenne – Building the Future: Key Points

Investment and Growth Plans:

•    J.Hilburn plans to invest $2.5 to $4 million in a new client acquisition program, aiming to reach 20,000 net clients by next year. 
•    An enhanced new Client referral program will start in September 2024, offering a $150 credit to Clients who refer new Clients who purchase $1,000 within three months. 

Stylist Incentive Programs: 

•    Starting in October, established Stylists will receive a $125 bonus for every new client reaching $1,000 in three months. 

Performance Highlights:   

• Average order value is at $969, the highest in company history. 
• Average client purchase is $1,497, also a record high. 
• Significant growth in sales, with East Coast sales at $14.4 million and Texas textiles at $10 million, the best in four years. 
• 206 new stylists since the last conference, with retail sales of $1.25 million. 
• 8,574 new clients since the last conference, the best since 2019. 

Strategic Focus:

• Emphasis on more stylists earning more, with a focus on driving for five appointments per month to achieve higher income levels. 
• Moving from weekly to monthly focus for better planning and success in business.
• Investments in digital tools and systems to build a strong foundation for future growth. 

Keynote Address by TAL CEO Roger Lee – Key Points

About Roger Lee

About TAL and the brands they serve

Brief history of J.Hilburn

• J.Hilburn’s model is built on an independent business, entrepreneurial 1099 structure, focusing on the stylist community. 
•  Commitment to maximizing stylist earnings and reinvesting in the community. 

Encouragement to embrace the company’s innovative and disruptive approach in the industry. 

Emphasis on the unique business opportunity J.Hilburn offers to its stylists. 

Performance by Thailand Dancers

•    Introduction of the Growing Elite: Thailand /Hong Kong Incentive Trip for Conference 2024 Attendees

Thank You for Calling J.Hilburn Support Team Segment

Albini Challenge – Presentation of Albini Sea Island Shirts to Challenge Winners

Learning & Development and Tech Update with Jerry Huang – Key Points

Jerry Huang’s Involvement:  

• Jerry Huang, the Chief Technology Officer, has joined the Learning and Development team to enhance training for new technology. 
•  An AI engineer, Yatit Thacker, has also joined, focusing on integrating AI and machine learning into training. 

Training Content and Updates: 

• New training content for fast-tracking new stylists was launched earlier in the year. 
• Measurement certification has shown high success rates: 93% of certified stylists close their first sale, and 95% complete up to measurement certification. 

Feedback and Improvements: 

• Feedback indicated that some training content was difficult to use on phones and that more supplemental training was needed. 
• New initiatives include weekly L&D concierge emails for mentors, providing visibility into new stylists’ training progress. 

Future Plans: 

• A new mobile-first learning platform is being developed, focusing on multimodal delivery and integrating AI for personalized training. 
• The platform aims to be more interactive and engaging, with goal-oriented learning paths. 

Distribution of iPad Covers to Conference Attendees

Introduction of our Mill Partners

Thank You for Calling J.Hilburn Support Team Segment #2

Presentation of Fall 2024 Collection by Simon Kneen – Key Points

Simon discussed the inspiration for the Fall-Winter 2024 collection, which draws from the rich, earthy tones and textures observed in New England during winter. 

Color Stories in the Collection: 

• Magical: Featuring charcoal and black. 
• Stormy: Gray clouds mixed with soft rustic pinks and burgundy tones. 
•  Castle: Regimental blues and burgundies with rich naturals. 
• Mystery: Blue/teals and greens. 
• Poetic: Softer sage greens and naturals. 
• Heroic: Reds and greens, traditional New England palette with lots of camels. 

New Products and Innovations: 

• A variety of new prints and patterns in shirting, including silk cotton and cotton cashmere. 
• The collection includes outerwear, suits, and casual wear, with new styles and exclusive fabrics from top mills around the world. 

Fall 2024 Collection Fashion Show

Cocktail Reception

Recognition Awards – Highlights

Spirit of J. Hilburn Award:  This prestigious award is given to a leader with integrity, commitment, community building, and positivity. 

• This year’s recipient is Cameron Gatt, recognized for her patience, kindness, and support to her team. 

Circle of Excellence Achievers:  Stylists are recognized in different categories based on consistent sales performance: 

• Bronze: $4,000 or more per month. 

• Silver: $8,000 or more per month. 

• Gold: $12,000 or more per month. 

• Platinum: $16,000 or more per month.
  • Annette Dresser – Senior Managing Partner
  • Chris Hite – Associate Partner
  • Christine Mattsson – Associate Managing Partner
  • Eugenie Carpenter – Senior Managing Partner
  • Graham Shaffer-Rais – Associate Managing Partner
  • Katie Cantrill – Managing Partner
  • Laura Getty – Executive Partner
  • Libby Tonucci – Executive Partner
  • Lisa torba – Senior Managing Partner
  • Paige Thomas – Senior Managing Partner
  • Phyllis Walker – Associate Managing Partner
  • Rikki Calvert – Senior Managing Partner
  • Tamie Burnett – Senior Managing Partner
  • Trish Mitchell – Senior Managing Partner
  • Wendy McCullar – Senior Managing Partner

Top Selling Stylists: Recognition of the top 10 selling stylists with impressive sales figures from the previous conference to the current one. 

• #10 – Wendy McCullar – $280,387 in personal volume
• #9 – Katie DeGazia – $301,750 in personal volume
• #8 – Christine Mattsson – $307,125 in personal volume
• #7 – Rikki Calvert – $316,829 in personal volume
• #6 – Chris Hite – $322,072 in personal volume
• #5 – Allison Fainter – $322,152 in personal volume
• #4 – Paige Thomas – $358,441 in personal volume
• #3 – Laura Getty – $370,252 in personal volume
• #2 – Eugenie Carpenter – $434,316 in personal volume
• #1 – Annette Dresser – $649,637 in personal volume

Top Studio Sellers: Recognition of the top five studio sellers based on sales from July 2023 to June 2024. 

• #5 – Katie Cantrill – $411,746 in personal volume
• #4 – Tamie Burnett – $414,888 in personal volume
• #3 – Phyllis Walker – $416,873 in personal volume
• #2 – Lisa Torba – $465,598 in personal volume
• #1 – Libby Tonucci – $867,190 in personal volume

New Stylist Sellers: Celebrating the top six new stylist sellers who joined J. Hilburn between Conference 2023 and June 2024. 

• #6 – Heather Chee – $14,187 in personal volume
• #5 – Toni Maas – $16,499 in personal volume
• #4 – Alex Nutly – $18,245 in personal volume
• #3 – Jeana Wood – $21,231 in personal volume
• #2 – Andrea Lee – $28,904 in personal volume
• #1 – Glenna Marino – $113,357 in personal volume

Studio Growth Awards: Recognition of studios with the highest growth in sales from July 2023 to June 2024. 

• #2 – Libby Tonucci – $238,493 in Studio Volume Growth
• #1 – Tamie Burnett & Phyllis Waker – $516,885 in Studio Volume Growth

You and Yours Team Builders Awards: Celebrating mentors who have significantly grown their personal and team sales from Conference 2023 to Conference 2024. 

• #5 – Sharon Boyd – $74,689 total growth
• #4 – Laura Getty – $96,279 total growth
• #3 – Denise Rosenblum – $110,876 total growth
• #2 – Debbie Fallon – $114,286 total growth
• #1 – Linda Kickham – $144,903 total growth

After-Awards Dance Party

Day 2 Highlights

Open of General Session with On-Time Prize Drawings

Day 1 Memory Video

Growing Elite: Italy – Trip Earners Announced

Simon Says: Discussion with Our Mill Partners – Higlights

Interview with Vittorio Ozella from Loro Piana: 

• Vittorio Osella talks about the uniqueness of the J.Hilburn conference and shares insights about Loro Piana’s history, its divisions, and the luxury fibers they work with, such as cashmere and silk. 

Interview with Ercole Botto-Paola from Reda: 

• Ercole Botto-Paola discusses Reda’s wool production, their sustainable practices, and the importance of traceability in the wool industry. He shares the global perspective of Reda’s operations and their commitment to innovation and sustainability.

Interview with Rejno Maragone from Vitale Barberis Canonico:

• Rejno Maragone, a first-time attendee to the conference, shares his first impressions and discusses the heritage of VBC, their quality control processes, and their commitment to sustainability. He emphasizes the significance of their extensive archives in developing new collections. 

Interview with Alberto Pollante from the Albini Group:

• Alberto Pollante discusses the history of the Albini Group, and their cotton, linen, and anti-crease fabrics.

Product Development Team Introduction: 

• The product development team from J.Hilburn, including Alison, Twinkle, and Kaori, is introduced. Each member shares details about their roles, responsibilities, and the processes involved in product development, sourcing, and ensuring quality.

Special Recognitions and moments: 

• Attendees of the Vietnam trip are invited to the stage to share their experiences and special moments.
• Twinkle Wong is honored as the Elite Asia 2024 VIP for her exceptional contribution to the trip, with a heartfelt acknowledgment of her efforts.

Workshop Sessions:

Fit confidence
Competitive comparison
New product
You and yours
Finding and keeping clients

Home Office Event – Highlights

• Red Carpet Entrance for Attendees
• Walk of Fame featuring Platinum Sellers
• Tours of the Office and Warehouse
• Stylist Store Shopping
• Planting the Future Tree Dedication
• Recognition of Growing Elite: Dallas Weekend Getaway Earners
• Drone Photo
• J.Hilburn Brand Champion Lisa Torba receives a J.Hilburn Porsche Cayenne for 1 year

Day 3 Highlights

On-Time Drawings

Regional Pride: 

• Attendees were encouraged to show regional pride with cheers and colors representing different regions. 

Day #2 Memory Video

Thank You for Calling J.Hilburn Support – Segment #3

Keynote Address by Professor Thomas DeLong – Highlights

• Shared a personal story about his mother and the importance of being present and emotionally connected. 

• The group watched a video of a young girl singing the national anthem and the support she received from Maurice Cheeks, the coach of the Portland Trail Blazers. The video highlighted the importance of support, vulnerability, and leadership.

• Discussed the implementation of self-managed teams at CNS Grocers and the impact on productivity and employee engagement. Key takeaways included the importance of trust, the power of self-managed teams, and the role of leadership in fostering a supportive environment.

• A gratitude exercise was conducted, showing the link between expressing gratitude and increased happiness. Participants were asked to write letters of gratitude to someone influential in their lives.

• The session ended with a focus on the importance of connection, kindness, and continuous personal and professional growth. Participants were encouraged to create sacred spaces and moments of gratitude in their daily lives.  

Closing Address by Stein Ove Fenne

• Continuing the theme of gratitude, Stein Ove expressed gratitude for the Stylists and the Home Office Team.

Day #3 Workshops