J.Hilburn Newsroom

Category: Support

  • Winter 2025 Client Engagement Event: Seasonal Appreciation – Toolkit & FAQs

    This November, J.Hilburn introduces Seasonal Appreciation, a Client Engagement Event that rewards Clients for investing in their personal style. Clients earn $150 in credits for every $1,000 spent (up to $750 total credits), which can be redeemed December 5–31 toward additional purchases.

    Framed as a return on investment rather than a discount, this campaign will appeal to Clients who value smart rewards and exclusive experiences. For Stylists, it is a timely opportunity to strengthen Client relationships, drive November sales, and create a natural follow-up in December.

    Share This Offer with Clients

    Share images and reels with your Clients via text or social media to help inform them about this exciting opportunity to earn Seasonal Appreciation credits. Go to Dropbox to download these assets.
    Download Shareable Images from Dropbox

    How to Leverage the Seasonal Appreciation Client Engagement Event

    Sample Script

    Seasonal Appreciation – FAQs

    What is the Seasonal Appreciation Client Engagement Event?

    Seasonal Appreciation is a limited-time Client rewards program designed to encourage seasonal spending and loyalty. During November, Clients earn credits based on their total purchases, which can be used toward additional purchases in December. It’s positioned as a luxury “return on investment” in personal style.

    • Earning Period: November 1–30, 2025
    • Redemption Period: December 5–31, 2025

    Clients earn a $150 credit for every $1,000 spent in November, up to a maximum of $750 in credits.

    • $1,000 spent = $150 credit
    • $2,000 spent = $300 credit
    • $3,000 spent = $450 credit
    • $4,000 spent = $600 credit
    • $5,000+ spent = $750 credit (maximum)

    All qualifying product purchases made during November, including custom and ready-to-wear items, count toward the total. Sales tax, shipping fees, and gift card purchases do not count toward the spend threshold.

    Yes. A Client’s total cumulative spend in November will determine their earned credits, up to the $5,000 cap.

    Credits will be automatically calculated and applied to the Client’s account after the promotion ends. Stylists will receive an updated report or dashboard reflecting each Client’s earned amount.

    Credits will be issued on December 5, 2025 and available immediately for redemption through December 31, 2025.

    Credits will automatically appear in the Client’s account and can be applied at checkout on eligible purchases during December. Stylists can assist Clients by confirming available credit amounts before placing new orders.

    Yes. Clients may use their full earned amount in a single purchase or across multiple transactions during the redemption period.

    No. These are non-commissionable promotional credits. Stylists will earn commission on any additional spend beyond the value of the applied credits.

    All unused credits will expire at midnight on December 31, 2025. There will be no extensions or reissues.

    All J.Hilburn Clients, existing and new, are eligible to participate. The offer is not available to Stylists purchasing for personal use.

    Yes. Credits can be transferred to another Client. Stylists may reach out to the Stylist Success Team to transfer credits. Credits must be redeemed by December 31, 2025, even if gifted to another Client.

    Credits can be applied to any product available for purchase, unless otherwise stated. Gift cards, taxes, and shipping charges are excluded.

    If a Client returns an item that contributed to their credit total, their earned credits will be reduced accordingly. If the return occurs after credits are issued, the value of the credits may be deducted from the refund amount.

    Position it as a reward for investing in personal style. Use luxury and investment-focused language. Clients aren’t just spending, they’re earning a “Bonus” that enhances their wardrobe value.

    Example Script: “This November, you can earn a Seasonal Appreciation reward of $150 for every $1,000 you spend, up to $750 to use in December. It’s our way of saying thank you for your investment in great style.”

    Yes. This FAQ page is your promotional toolkit and includes graphics for social sharing, talking points, and a sample outreach message template. Clients will receive emails throughout November that reference the Holiday Bonus.

    Verify that the Client’s November purchase was completed and invoiced correctly. If issues persist, contact the Stylist Success Team with the Client’s name, order number, and date of purchase.

    Yes. Marketing will send a mid-month reminder and a final “last call” email to Clients, along with talking points Stylists can use for outreach.

    The determining factor is the order date and payment date, not the shipment date. As long as the purchase was made and paid for during November, it qualifies.

    Use December redemptions as an opportunity to check in with Clients about new seasonal items or holiday gifting needs.

  • J.Hilburn Sales and Leadership Plan: Resource Guide

    J.Hilburn is launching an updated Sales and Leadership Plan on April 1, 2025. This resource guide was created to help answer common questions and provide you with resources for ongoing education about the plan

    View the Sales and Leadership Plan Document

    Benefits of the New Sales and Leadership Plan

    The new Sales and Leadership Plan: 
    • Offers a faster path to Rank Advancements with the ability to earn up to $9,200 in Rank Advancement Bonuses.
    • Offers unlimited matching Mentor Bonuses when members of your team reach a Rank Advancement – Up to $9,200 per team member.
    • Removes inactive Stylists from your team and rolls active team members up.

    Key elements of the 4/1/25 update include:

    1. Details on New Stylist and Mentor match bonuses
    2. Studio Mentorship Program (page 21)
    3. Personal Sales Volume Bonus (PSVB) starting April 1st and running through September 2025. (page 23)
    4. Additional glossary terms

    Team Building Resources: Stylist Opportunity Guide

    Download the Stylist Opportunity Guide

    Frequently Asked Questions

    Your Career Title under the new plan will be your highest prior career title in the past 12 months (Aug ‘23 – Jul ‘24) as correlated into the new plan.  You can view your Career Title in the Stylist App under the “My Team” page or in the Green Room on your Stylist Scorecard.

    Career Title prior to 8/1/24

    New Career Title as of 8/1/24

    Style Associate

    Style Consultant

    Style Advisor

    Senior Style Consultant

    Style Partner

    Executive Style Consultant

    Associate Partner

    Style Leader

    Senior Partner

    Senior Style Leader

    Associate Managing Partner

    Executive Style Leader

    Managing Partner

    Managing Director

    Senior Managing Partner

    Senior Managing Director

    Executive Partner

    Executive Director

    Senior Executive Partner

    Senior Executive Director

    National Executive Partner

    National Executive Director

    Yes, for the next 12 months, they will be a PSA.  You have an opportunity to keep compressed PSAs with a “1 for 1” PSA program.  For each new sponsored PSA you enroll by July 31, 2025, if they have minimum sales of $2000 in their first 6 months, they will remain a PSA as long as they are active.  If you don’t recruit a Stylist who sells $2,000 in their first 6 months, the compressed Stylist will be a Level 1 Stylist to you.

    The rules are based on the ones implemented earlier: 

    Title Achievement Bonus :

    Stylists are eligible for a Title Achievement Bonus (one time only per Business Title). Title Achievement Bonuses are paid for Executive Style Consultant, Style Leader, Executive Style Leader, and Managing Director. To receive any Title Achievement Bonus, a Stylist must be eligible and have promoted to that Business Title for the very first time. The Title Achievement Bonus will be paid on the next commission payment.

    Mentor Matching Title Achievement Bonus:

    Mentors who have a Level 1 Stylist who achieves a Title Achievement Bonus, may be eligible for a matching bonus. To be eligible, the Mentor must be at or above the title that the level 1 Stylist Achieved. (Example: Level 1 achieves Style Leader Title Achievement Bonus and earns $1,000. The Mentor is a Senior Style Leader, they will receive a matching $1,000 bonus).  The Stylist does not have to be a PSA for the Mentor to be eligible.

    Yes, if you acquire a PSA in compression, you will have the opportunity to help your new Level 1 promote up and receive the matching mentor bonuses. If they promote up in the next 12 months, they are recognized as your PSA.   After July 31, 2025, you will continue to earn matching TAB bonuses on this individual, if you earned them as a PSA from August 1, 2024 to July 31, 2025. To be eligible, the Mentor must be at or above the title that the level 1 Stylist achieved.

    In Revolution (both in the Stylist App & the Green Room) – after compression – there will be visibility up to Level 8. 

  • FAQs: The VIP Client Loyalty Program

    The VIP Client Loyalty Program is a tiered program designed to show appreciation for our best Clients and engage New Clients into developing an aspirational relationship with our brand. The reward tiers highlight the personalization of our custom product which is one of our key differentiators as a brand. 

    Program tiers are as follows:

    *Options include: Button Upgrades, Monograms, Ribbon Piping and Contrast Fabric.
    Multiple complimentary options can be ordered on each shirt.

    **Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching and Monograms.
    Multiple complimentary options can be ordered on each suit.

    The VIP Client program was introduced on May 2nd, 2024.

    Yes. When a Client creates an account on jhilburn.com, there is an option to opt-in to the VIP Client Loyalty Program at that time.

    Should he decline at that time and decide later that he wants to join, he absolutely can. If he clicks on “Hi, {Client Name}” in the upper-left-hand corner when he’s logged into your PURL, he can click on “The VIP Client Loyalty Program.” Select “Enroll for the VIP Client Loyalty Program” which will prompt for his birthday (Month/Day), then hit “enroll.” He will now be enrolled in the VIP Client Loyalty Program.

    He can access this section at any time which will show his Status, Qualifying Program Spend, and Program Inception Date, as well as the details of other VIP Client Loyalty Program tiers and how to qualify.

    Participation in the program is dependent on registration. To ensure your Clients are able to register, you must enter a valid email address for them upon account setup and ensure it matches what the Client uses for jhilburn.com.

    No, you cannot register for the Client. The acceptance of program terms and conditions requires the Client to take this action himself by using his own valid email and password.

    If you go to your Little Black Book, as you scroll through your Clients, underneath their name a little key symbol displays and will notate the Client’s tier status (Not Registered, Registered, Silver, or Gold).

    Additionally, if you go to the Client’s profile in the Green Room, their Program status will be displayed underneath the Billing/Account section of their profile entitled “The Board.”

    Registered means the Client has opted into the Board Program but has not yet satisfied enough qualifying program spend to hit one of the tiers.

    Further, if it says Not Registered – that means the Client has not yet opted into the VIP Client Loyalty Program.

    There are two (2) reward tiers in the program and they are built around Qualifying Program Spend (all lifetime spend from the time the Client registers for the Board online).

    Hitting the different levels of the Program is dependent on when they opted in  and their Qualifying Program Spend.

    *Options include: Button Upgrades, Monograms, Ribbon Piping, and Contrast Fabric.
    Multiple complimentary options can be ordered on each shirt.

    **Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching, and Monograms.
    Multiple complimentary options can be ordered on each suit.

    The key symbol indicators for Clients in the Green Room will be updated each month following our financial month close.

    At this time, there is no notification to your Client about their change in tier status. Your Client can check their Board Program status under their account through your PURL at any time.

    The lifetime spend from the time the Client registers for the Board.

    All merchandise sales are included in qualifying program spend (less any returns).

    Tax, shipping, and gift card sales are not included in qualifying program spend.

    Yes, should they qualify for complimentary shirt and/or suit options. Multiple complimentary options can be ordered on each shirt. Additionally, multiple complimentary options can be ordered on each suit if qualified.

    Qualifying Program Spend is individual spend tied to an individual Client’s Profile. Spending across multiple Client Profiles cannot be combined as qualifying spend for one individual even if one Client is footing the bill.

    No, Gift Cards purchased by a Client do not count toward Qualifying Program Spend because it is a form of tender, not merchandise.

    However, when the Recipient of the Gift Card redeems and is part of the Board Program, this will count towards the Recipient’s Qualifying Program Spend because it is a form of tender for a merchandise purchase.

    The program is a natural tie-in when talking about shirt and suit options and styling custom product during your First Appointment.

    It is a way to show Clients that a lasting relationship with you as their Stylist earns them exciting rewards. When Clients reach a Tier status, a phone call congratulating them and setting up an appointment to talk about their new rewards is a great idea. For Clients close to an award, it is a great way to move them into a higher average order value.

    You can direct your Client to this link on your PURL:

    FirstNameLastName.jhilburn.com/vip-client

    Full Terms and Conditions are available on the bottom of this page when you click “Terms and Conditions.”

    Contact Stylist Care at stylistcare@jhilburn.com.