We’re kicking off December with the Step Into Success Contest, your chance to earn entries for premium prizes from Allen Edmonds, America’s iconic shoemaker since 1922. When you introduce Clients to their craftsmanship, you’re not just selling shoes; you’re elevating wardrobes, deepening relationships, and reinforcing the value of expert, personalized styling.
How It Works
From Monday, 12/1/25 at 12:01 AM CST through Wednesday, 12/31/25 at 11:59 PM CST, every pair of Allen Edmonds shoes you sell earns you one raffle entry.
No caps. No limits. Just connect Clients with premium footwear and build your entries.
Sell at least 3 pairs during December to qualify, and from there:
1 pair sold = 1 raffle entry • 5 pairs sold = 5 entries • 10 pairs sold = 10 entries
And so on. The more pairs you sell, the more chances you have to win.
The Rewards
We’ll be drawing for two major prizes for qualifying Stylists:
#1.) A complimentary pair of Allen Edmonds shoes of your choice
#2.) A premium Allen Edmonds shoe care kit
And there’s more! If we collectively exceed 250 pairs sold in December, we will unlock a third winner, who will receive: An Allen Edmonds belt
Winners
Winners will be announced live on the Pre-Spring Kickoff Call on January 5, 2026. Once winners are announced, please connect with Deb Scanlan to confirm shoe choice, shipping details, and—if applicable—your shoe care kit or belt. Only one prize per Stylist.
Allen Edmonds Fit Guide
This is your opportunity to close the year strong, celebrate your success, and step into January with the classic sophistication that defines both J.Hilburn and Allen Edmonds.
Here’s to a stylish December and a month full of big wins!
Allen Edmonds Step Into Success Contest Leaders Through December 28
6 Pairs sold
- Joanie Dickinson
- Annette Dresser
- Dana Hagan
- Ellie Park-Jesberg
4 Pairs Sold
- Libby Tonucci
- Marni Rutan
- Amy Donovan
3 Pairs Sold
- Lisa Torba
- Susan Bendalin
- Suzanne Masciantonio
- Paige Thomas
2 Pairs Sold – You are all just 1 Pair away from getting into the contest!
- Elizabeth Stidham
- Allyson Burkhardt
- Glenna Marino
- John Anthony
- Stacey Mlicki
- Anita Green
- Lara Kercinik
- Cameron Gatt
- Dean Hall
- Tu-Anh Love
We have sold 120 pairs of shoes this month – just 41 shy of our best shoe sale month ever! Keep offering your Clients the complete look with shoes. Offer them to Clients who have credits to use. Let’s Step it Up and see what we’re all able to do as we close out December!