Connect with J.Hilburn – Meeting in a Box
Connecting with J.Hilburn Meetings is an excellent method to help you expand the number of Potential Stylists in your network. And we want to share the best practices for each part of the Connect with J.Hilburn Meetings.
Who is Hosting?
- You are the host: You’re bringing together a group of “Connectors” to share about the J.Hilburn Stylist opportunity, so they can identify people they feel would be a good fit for J.Hilburn. You can do it solo or with another Stylist.
- You have a friend be the host: You have a ”Connector”, usually someone you know, to bring together a group of people you don’t already know so you can share about the J.Hilburn Stylist opportunity.
Think of someone you have a very close relationship with who lives In a town that you feel has a lot of potential for J.Hilburn. You may know someone In Birmingham, Michigan; or Scarsdale, New York, or Beverly Hills, California, or Charlotte, NC or Oxford, MS; or Chagrin Falls, Ohio…. You get the point.
Who do you Invite?
Plan to have 10 people in attendance. You’ll need to invite 18-20 people. Small enough to have a good dialogue and discussion.
- Invite Connectors and/or people you think would make good Stylists
- Consider the people being invited and what is most convenient for them. Could be a coffee, lite lunch or wine/cheese type gathering.
1. Hey Name, Hope all is well with you! I’m looking to connect with a few people of importance to me as I focus on my J.Hilburn business growth over the next few years. We are holding a Connect with J.Hilburn Meeting at Location on Date @ Time. I’m specifically inviting people who have a different social circle than myself as we look to support business development within this model. You could be a great connector for me to share who/what I’m looking for as I manage my growth. Would you be able to participate?
2. Hi NAME, You are (an awesome connector, you have great insight, you have your own business, your husband is a client, you understand and support my business, etc.). I’m hosting a Connect with J.Hilburn coffee meeting to get your input and insight. J.Hilburn is in growth mode, and this meeting will allow me to share more about the business and what type of people we’re looking for. My hope is that you and others in the room will think of people to recommend. As you know, I love what I do and I know there are others out there that will too. It’s going to be at Location on Date @ Time. I’m respectful of people’s time, so we will be done in an hour. Are you available to participate?
3. Hi NAME, I am calling to ask you for your help and support. You know what I do, and I know you are super connected in Chagrin Falls. As a favor for me, would you invite a group of your friends to your house who you think would either know people who may have the time and contacts to start their own business or be interested becoming a J.Hilburn Stylist. I promise to discuss what I do in third person and make this an educational event that will last no more than 45 minutes to an hour.
4. Hi {CONNECTOR NAME}, I have been asked by J.Hilburn to help grow the brand in “X” market. I am holding a networking meeting at {VENUE NAME} on {DATE & TIME}. I am inviting individuals in my network to come and learn more about our brand. I would like your help connecting with entrepreneurial-minded people. You were the first “connector” that came to mind!
5. Hey {CONNECTOR NAME}, I am looking to connect with a few people with a large network as I focus on my business growth over the next few years. We are holding a Connect w/ J.Hilburn Event at the Studio on {Thursday, March 22 @1pm}. I’m specifically inviting people with a different social circle than myself as we look to support business development within this model. You could be a great connector for me to share who/what I’m looking for as I manage my growth. Would you be able to participate?
6. Hi {CONNECTOR NAME}, I am inviting you to join other J.Hilburn Stylists and me at {VENUE NAME} on {DATE & TIME}. I am pulling together people of influence to educate them on the success of J.Hilburn in the luxe menswear space. Our motto is “every man in America deserves a J.Hilburn Stylist” I want to grow and expand this brand with your help to seek out entrepreneurial-minded people like us! You were the first “connector” that came to mind! Our CEO Stein Ove says hello. He is excited about this initiative.
7. Hi {CONNECTOR NAME}, I’m reaching out b/c I would like your help. J.Hilburn is doing a nationwide campaign to “get the word out” about the best-hidden secret in menswear. We’re hosting meetings across the US and I’d like you to come to the event I’m participating in on {DATE & TIME} at {VENUE NAME}. You’re a big supporter of me and my business and I know this meeting will resonate with you and you’ll be able to share ideas and people who you think can grow this business with me. It’s a 30 min meeting with time for Q&A at the end. Can I count on you to be there?
“It gave me chance to reach out or connect to people who I thought were potentially great for the business but who I knew would benefit from self-selecting themselves. The pressure is off both of us to have a direct conversation, but instead, I’m asking for their opinion and had an industry leader in attendance giving great perspective. I was happy to reach out to people I hadn’t talked with in years, but who knew I had started my own business but were not tapped into any of the details. I was also very happy to invite clients and ask for their professional opinion on business growth. That alone elevated my relationship with them.”
How to create Invitation in Green Room
Send an Invite from CEO, Stein Ove Fenne to your Potential Attendees
Best Practices – Meeting in a Box
- Invite at least 2X as many Connectors/Prospective Stylists to the event; about 50% of the invitees will not be able to attend
- Send individual invitations/texts with plenty of notice
- Make confirmation calls or send email/text the day before the event
- Reach out on the day of the event confirming arrangements
- Test A/V
- Greet guests
- Review who will be attending, focus on specific Uniqueness points based upon who is in attendance
- Make name tags for attendees (use different color markers for Current Stylists vs. Guests)
- Download the PowerPoint presentation to your phone and run it through to ensure it runs smoothly and that you are prepared to speak to the slides
- Start on time
- Welcome guests to the event
- Facilitate introductions
- Cover material in the presentation allowing ample time for questions
- Avoid doing a deep dive in one area, as this can be addressed one on one with a particular guest after the formal presentation
- Allow time for Q&A
- End on time
- Position a J.Hilburn representative at the door to thank your guests for coming
- Review your guest list and make note of who was in attendance
- Make notes of questions/comments/follow-up items for each guest
- Write thank you notes to guests
- Schedule follow-up conversations as applicable
- Fill out the Google form for the Event
Day of the Event
- Have simple bites & refreshments. Don’t overdo it – coffee, tea, and croissants for the morning or wine and cheese for the early evening
- Maybe a simple thank-you gift
- Have a few garments on hand to show the collection or some fabric swatches.
- Respect their time – keep meeting to 1 hour.
- Be sure to leave time for Q&A.
Running the Meeting – Follow the Presentation
Meeting Agenda Flow – 1 Hour
Be sure you introduce yourself 1:1 before officially kicking off the meeting. There will be time to meet everyone before the meeting kicks off. Be sure to hand out your business card/contact card (iPhone).
- Introduce yourself, J.Hilburn, and the purpose of why we are all here today – what is Connect with J.Hilburn, and what are we trying to accomplish (5 mins)
- We are here to grow the market
- Introduce a new audience to J.Hilburn and the Stylist Role
- Every man in America deserves a J.Hilburn Stylist
- Take your time and move through the presentation slowly
- Engage your audience and ask questions, and gain insight from them during the presentation
- You are telling a story – make it compelling and show your passion
- Involve current Stylists in attendance in your answers and use them as examples
Work the room and introduce yourself to those you did not have the chance to meet yet
- Get to know each potential Stylist/Connector on a personal level, share your contact information, and get theirs, including their mailing address
- Confirm you have contact information and mailing addresses for all attendees
- ADD PERSONAL TOUCH – Send a handwritten card to each attendee and thank them for coming and for their interest in J.Hilburn
Meeting Assets
Post Event
- Add everyone from the Connect with J.Hilburn Meeting you invited into your Potential Stylist Tracker in 3 categories:
- Current potential
- Connector
- Not now, but maybe in the future
- Send everyone a thank you text or call for attending.
- Invite those who seemed interested, asked a lot of questions, or said they had someone in mind for a coffee over the next week or so.
- If you were interested, follow up with them and schedule a call with an upline or someone at the home office. It can help them to hear a different voice in the process.
- For those that didn’t identify anyone right away, ask them if you could reconnect in a few months and keep up with each other.
- One great take away for the follow-up coffees is to spend less time focusing on the J.Hilburn business and talking to them about themselves and what they have going on. The right Potential Stylist always eventually asks about the business and what the opportunity looks like.
Click the Links to download:
- PowerPoint – Connect with J.Hilburn Meeting Presentation
- PDF – Presentation without videos
- Backup if the internet is not working
- Presenter Notes – Print Out notes for the presenter for each slide to help guide the presenter
- Stein Ove’s Welcome Video
- Current Product Video – Spring 2023
- Potential Stylist List – Tracking Sheet
- Google Form – Fill Out to share event details to help J.Hilburn Track Success