The VIP Client Loyalty Program is a tiered program designed to show appreciation for our best Clients and engage New Clients into developing an aspirational relationship with our brand. The reward tiers highlight the personalization of our custom product which is one of our key differentiators as a brand.
Program tiers are as follows:
*Options include: Button Upgrades, Monograms, Ribbon Piping and Contrast Fabric.
Multiple complimentary options can be ordered on each shirt.
**Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching and Monograms.
Multiple complimentary options can be ordered on each suit.
The VIP Client program was introduced on May 2nd, 2024.
Yes. When a Client creates an account on jhilburn.com, there is an option to opt-in to the VIP Client Loyalty Program at that time.
Should he decline at that time and decide later that he wants to join, he absolutely can. If he clicks on “Hi, {Client Name}” in the upper-left-hand corner when he’s logged into your PURL, he can click on “The VIP Client Loyalty Program.” Select “Enroll for the VIP Client Loyalty Program” which will prompt for his birthday (Month/Day), then hit “enroll.” He will now be enrolled in the VIP Client Loyalty Program.
He can access this section at any time which will show his Status, Qualifying Program Spend, and Program Inception Date, as well as the details of other VIP Client Loyalty Program tiers and how to qualify.
Participation in the program is dependent on registration. To ensure your Clients are able to register, you must enter a valid email address for them upon account setup and ensure it matches what the Client uses for jhilburn.com.
No, you cannot register for the Client. The acceptance of program terms and conditions requires the Client to take this action himself by using his own valid email and password.
If you go to your Little Black Book, as you scroll through your Clients, underneath their name a little key symbol displays and will notate the Client’s tier status (Not Registered, Registered, Silver, or Gold).
Additionally, if you go to the Client’s profile in the Green Room, their Program status will be displayed underneath the Billing/Account section of their profile entitled “The Board.”
Registered means the Client has opted into the Board Program but has not yet satisfied enough qualifying program spend to hit one of the tiers.
Further, if it says Not Registered – that means the Client has not yet opted into the VIP Client Loyalty Program.
There are two (2) reward tiers in the program and they are built around Qualifying Program Spend (all lifetime spend from the time the Client registers for the Board online).
Hitting the different levels of the Program is dependent on when they opted in and their Qualifying Program Spend.

*Options include: Button Upgrades, Monograms, Ribbon Piping, and Contrast Fabric.
Multiple complimentary options can be ordered on each shirt.
**Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching, and Monograms.
Multiple complimentary options can be ordered on each suit.
The key symbol indicators for Clients in the Green Room will be updated each month following our financial month close.
At this time, there is no notification to your Client about their change in tier status. Your Client can check their Board Program status under their account through your PURL at any time.
The lifetime spend from the time the Client registers for the Board.
All merchandise sales are included in qualifying program spend (less any returns).
Tax, shipping, and gift card sales are not included in qualifying program spend.
Yes, should they qualify for complimentary shirt and/or suit options. Multiple complimentary options can be ordered on each shirt. Additionally, multiple complimentary options can be ordered on each suit if qualified.
Qualifying Program Spend is individual spend tied to an individual Client’s Profile. Spending across multiple Client Profiles cannot be combined as qualifying spend for one individual even if one Client is footing the bill.
No, Gift Cards purchased by a Client do not count toward Qualifying Program Spend because it is a form of tender, not merchandise.
However, when the Recipient of the Gift Card redeems and is part of the Board Program, this will count towards the Recipient’s Qualifying Program Spend because it is a form of tender for a merchandise purchase.
The program is a natural tie-in when talking about shirt and suit options and styling custom product during your First Appointment.
It is a way to show Clients that a lasting relationship with you as their Stylist earns them exciting rewards. When Clients reach a Tier status, a phone call congratulating them and setting up an appointment to talk about their new rewards is a great idea. For Clients close to an award, it is a great way to move them into a higher average order value.
You can direct your Client to this link on your PURL:
FirstNameLastName.jhilburn.com/vip-client
Full Terms and Conditions are available on the bottom of this page when you click “Terms and Conditions.”
Contact Stylist Care at stylistcare@jhilburn.com.





