Our Winter Event is designed to be 50%CV so that we can offer Clients a compelling offer at up to 40% off. This event will have compelling prices for Clients up to 40% and to help more Stylists earn more, the private event will be at 75% CV so you can maximize your sales and commission. We will shift to 50% CV in December so watch for communications on Friday, December 1. Thank you for all you do!
Promotional Headlines:
- NEW – Selected Custom Shirts and Knits will be Buy 3 or More Get $20 off each. Full price Shirts and Knits NOT eligible.
- Select Custom Suiting, Knits, Pants, and Outerwear up to 40% off
Private Sale Starting Tuesday, November 21st through Monday, November 27th:
- All Sale Categories will be 75% CV on sale items, including the Shirt and Knit Bundle.
- Stylist-led: No marketing emails will be sent to Clients
- Reach out via Custom Made Social, text, and email
- Sale prices will be visible on jhilburn.com; Sale items are merchandised in the Sale section only. The Shirt and Knits will have a separate campaign page on .com.
- All Sale Shirts and Knits included in the Winter Event will be on the Sale Page on JHilburn.com. Buy three OR more sale Shirts or Knits and receive $20 off each Shirt or Knit.
- Use the filters on JHilburn.com to see only the Shirts and Knits
- Pro Tip: Sell 4+ Shirts or Knits to maximize the Bundle Promotion
- Example 3 Shirts/Knits:
- $128 Shirt + $128 Knit + $159 Knit = $415 – $60 = $355 (PV-Q)
- $355 (PV-Q) x CV 75% = $266.25 (PV-C)
- Example 4 Shirts/Knits: SELL ONE MORE SHIRT OR KNIT
- $128 Shirt + $128 Knit + $159 Knit + $109 Knit = $524 (PV-Q)
- $524 (PV-Q) – $80 = $444 (PV-Q) x CV 75% = $333 (PV-C)
- Example 5 Shirts/Knits: SELL TWO MORE SHIRTS OR KNITS
- $128 Shirt + $128 Knit + $159 Knit + $109 Knit + $128 Shirt + $159 Knit = $811 (PV-Q)
- $811 (PV-Q) – $100 = $711(PV-Q) x CV 75% = $533.25 (PV-C)
- With the power of adding 1 more Shirt or Knit, or even TWO more, you increase your earnings and maximize your efforts.
- Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV
- PV-Q = Qualification Volume
- PV-C = Commissionable Volume
- TV = Team Volume
- DV = Downline Volume
Download this shareable image:
- Right Click on the image / Hold the image, then a window will open, and you will click Save Image. This will save in the folder you select or Downloads.
Public Sale Starting Tuesday, November 28th:
- CV at 75% on sale items through November 30th. An update will be sent on December 1st to any changes regarding CV %.
- Marketing will begin with all Subscribed Clients
- The homepage will reflect the Winter Event
Things to remember:
1.) Products eligible for the Winter Event
The majority of products that will be on sale will be from Spring/Summer 2023 and older. There may be a few, but not many, Essential swatches and a few slow-selling Fall 2023 swatches on sale
2.) jhilburn.com:
The Winter Event product will be merchandised online in the Sale section of .com only (the sale product will not be displayed in the category as well). The Shirts and Knits Bundle will be shared on a separate campaign page on .com.
3.) You will need to use JHilburn.com to sell Winter Event products:
You will have some fabric swatches for sale products, but most likely not all since there are previous season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale.
4.) Quantities:
Products on sale are limited in quantity, so it is to your benefit to sell sale products on November 21st while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.
5.) Work Digitally
We have seen the best success during Sale periods, when Stylists work efficiently with their time and use their digital tools – Custom-Made Social, text, email, virtual appointments, etc.
BEST PRACTICES, & TIPS
- Double check your work, measure twice!
- Verify fit and measurements for Clients who have not ordered in over 1 year.
- You want to set the expectation with your Clients that some fabrics may sell out.
- Eliminate old profiles to minimize any mistakes.
- Suggest your Client send the order to you vs checking out themselves so you can review the order for best results.
- Use the favorites section of .com to work with your Clients virtually.
- Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun.
STRATEGIES
- Have an upsell item/strategy. This is a great time to push “completers”: belts, sock, scarves, etc.
- Use a blended approach. Blending in full prices items will increase your earnings. Add a full price item onto the style board you suggest for them. Give them “capsules” so they “buy the look”.
- Value proposition: Show them how to extend their wardrobe. Example: 2 pants, 2 shirts & 2 knits will mix & match to create X number of looks.
- 4 or MORE! With the Sale Shirt & Knit Bundle, they must choose a mix of shirts & knits that are on sale to get $20 off each item. Always suggest 4 or more to maximize earnings. Suggest to shirts and 2 knits each time. Expand the categories: polos, quarter-zips, hoodies, etc.
- If you are a New Stylist: build a list of 25 to reach out to….think of guys who might be more price sensitive.
- TEXT first thing in the morning: “Hi XXX, my Private Winter Events launches today. As one of my VIP Clients, I wanted to offer it to you first. It runs from Nov 21 – 27 and it up to 40% off. Do you want in?? Let me know asap so I can get you the details.”
- On SUNDAY 11/26, send another text to those that haven’t responded yet: “Hi XXX, I didn’t want you to miss out. The Winter Event goes public on Tuesday. Do you want in before word is out to everyone? I can help you via text, email, zoom or style boards.”
- Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full price) and send them a link to their closet.
Download the list of SKUs here for the Winter Event:
This download is an Excel sheet. It will open in Microsoft Excel or Numbers.
DOWNLOAD HERE<<< or clicking the button below.
FAQ
The event starts on Tuesday, November 21st
There is no end date for the Winter Event. When a fabric sells out, it will not be restocked. Marketing for the Winter Event will end on December 31st, 2023. The sale product will continue to live in the Sale section until the end of January 2024.
You should contact your Clients when the Winter Event starts. The Company will send a Client marketing email announcing the event on Tuesday, November 27th. However, you can take orders beginning Tuesday, November 21st, and benefit from the higher CV from November 21st thru the 27th.
No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.
No, we are unable to hold fabric for Clients.
Please contact Stylist Care or Fit Advice.
Reference your pURL to see the swatch and image of the products available in that fabric.
Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.
Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review.
Private Sale period (November 21st – November 27th):
All Categories PV (Personal Qualifying Volume) = 100% of the sale price
All Sale Categories CV (Commissionable Volume) = 75% of the sale price. Including the select Shirt and Knit Bundles.
Public Sale period (November 29th thru November 30th):
All Categories PV (Personal Qualifying Volume) = 100% of the sale price
All Sale Categories CV (Commissionable Volume) = 75% of the sale price. Including the select Shirt and Knit Bundles.
Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.
All sale products except Custom Shirts are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. The Select $128 Shirt Bundle will be a separate campaign found in the regular price section of .com.
The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.
No. There will be little or no Fall 2023 swatches in the sale. Bundle pricing on select Shirts and Knits is only available for orders placed during the Winter Event.
No. All suits are listed with separated SKUs for jackets and trousers.