Scripts and Assets to Help You Reach Out to 100% of Your Inactive Clients and Maximize the Promotion:
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Inactive Client Promotion Details
The What — As you know, we ran a promotion for Inactive Clients during the October/November timeframe in 2019, 2020, 2021 and 2022. These promotions were very successful, with our Stylists selling over $1,000,000 in 2019, over $700,000 in 2020 (despite the pandemic!), and over $1,400,000 in both 2021 and 2022. The average AOV of all four years has been over $1,000 per Inactive Client, and over $1,300 per Inactive Client during the 2021 promotion. We’ve decided to run this promotion again in 2023, and we hope you’re as excited as we are at Home Office!
The Why — To increase sales through October. This promotion also gives Stylists another great reason to call and text their eligible Inactive Clients.
The When — We will be running this promotion again for 2023. It starts Wednesday, October 4 and lasts through Wednesday, November 15.
The Who — This offer is for Inactive Clients who have not shopped with J.Hilburn for 12 months or longer.
The How — Eligible Inactive Clients who spend $500 or more on an order during the promotion will receive $100 off that order. The order must only include full price items for him to receive the $100 discount. The Company will send an email on Wednesday, October 4 to eligible Inactive Clients who have not unsubscribed from our marketing emails. The Company will also send follow-up emails throughout the promotion to those Inactive Clients who have not yet claimed their offer.
INACTIVE CLIENT PROMOTION HOW-TOS & FAQ
Finding Your Inactive Clients — Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for the Promotion in this tab will be listed by Last Purchased date in descending date order.
Applying The $100 Discount — A list of unique discount codes will be generated for only those eligible Inactive Clients who qualify for this promotion. The discount code will appear during the ordering process, as in the screenshot example from last year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code will formatted for the 2023 promo as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT23-118819.
INACTIVE CLIENT PROMOTION EMAILS (WEBVIEWS)
- October 4: Email #1
- October 10: Email #2
- October 13: Email #3
- October 18: Email #4
- October 24: Email #5
- October 26: Email #6
- October 31: Email #7
- November 3: Email #8
- November 7: Email #9
- November 9: Email #10
- November 13: Email #11
- November 14: Email #12
- November 15: Email #13
TEXTABLE GRAPHICS TO SEND TO YOUR ELIGIBLE CLIENTS
*Please remember NOT to post these on your socials, as all Clients are not eligible for this offer!
Wednesday, October 4, 2023 at 9:00 am CST. The first email to subscribed Inactive Clients will go out at approximately 10:00 am CST that same day.
Wednesday, November 15, 2023 at 11:59 pm CST.
Each eligible Inactive Client will receive $100 off their next order of $500 or more. Sales tax and shipping are not included. To qualify for the $100 offer, the order must include full price items only.
Eligible Inactive Clients are defined as those whose most recent purchase occurred on or before October 3, 2022.
Eligible Inactive Clients will receive emails from J.Hilburn each week during the promotion if they have opted in to receive our marketing emails.
You can send your Client a personalized link to download the app on his mobile device, right from the “Share Measuring App” button at the top of his account page in your Green room:
Once he has downloaded the receive a notification in the Green Room that your Client has completed a scan using the Virtual Measuring App. You will need to import the results of his scan to his profile, but these measurements will NOT replace his existing measurements. They will appear alongside his existing measurements and you can choose which measurements to update.
For example, if the app has generated a different measurement for his sleeve length, but you know that he was happy with the length and fit of the sleeves on previous orders, you would leave this measurement as is.
However, if the Client has a new waist measurement and you haven’t sold any items to him in over year, it’s more likely that his waist measurement has indeed changed. Before you update any measurements, we recommend following up with the Client personally to thank him for trying the Virtual Measuring App and to consult about changes to his fit.
Click here to learn more about using the Virtual Measuring App >>
No, because this promotion is for eligible Inactive Clients only. Unless a promotion or sale is available to all Clients, we will not post about it publicly as a Company, nor can individual Stylists post about it publicly on social media channels.
Yes! You should reach out to all your Inactive Clients regardless of their marketing email subscription status. We recommend you send a personal email or text message, or that you call them, depending on each Client’s communication preferences. It’s up to you to follow up with all your eligible Inactive Clients to let them know about the offer from you personally, even if they do receive the email from J.Hilburn first.
Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for this Promotion in this tab will be listed by Last Purchased date in descending date order.
No, this offer is only redeemable through you, his J.Hilburn Personal Stylist. The discount code will appear during the ordering process, as in the screenshot example from a previous year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code is formatted as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT22-118819.
No, Clients will not be able to stack other discounts or offers with this $100 off promotion.
Yes, a Gift Card is considered the same as cash and can be used to pay for the order after the discount is applied.
No. Your Client cannot purchase a Gift Card using this discount. This offer is valid for full price items only.
No, this offer is only valid on full price items.
