J.Hilburn Newsroom

Tag: winter 2023

  • The 2023 Winter Event: Toolkit & FAQ

    Our Winter Event is designed to be 50%CV so that we can offer Clients a compelling offer at up to 40% off. This event will have compelling prices for Clients up to 40% and to help more Stylists earn more, the private event will be at 75% CV so you can maximize your sales and commission. We will shift to 50% CV in December so watch for communications on Friday, December 1. Thank you for all you do!

    Promotional Headlines:

    • NEW – Selected Custom Shirts and Knits will be Buy 3 or More Get $20 off each. Full price Shirts and Knits NOT eligible.
    • Select Custom Suiting, Knits, Pants, and Outerwear up to 40% off

    Private Sale Starting Tuesday, November 21st through Monday, November 27th:

    1.  All Sale Categories will be 75% CV on sale items, including the Shirt and Knit Bundle.
    2. Stylist-led: No marketing emails will be sent to Clients
    3. Reach out via Custom Made Social, text, and email
    4. Sale prices will be visible on jhilburn.com; Sale items are merchandised in the Sale section only. The Shirt and Knits will have a separate campaign page on .com.
    Maximizing the Select Shirt and Knit Bundle 
    • All Sale Shirts and Knits included in the Winter Event will be on the Sale Page on JHilburn.com. Buy three OR more sale Shirts or Knits and receive $20 off each Shirt or Knit. 
      • Use the filters on JHilburn.com to see only the Shirts and Knits
      • Pro Tip: Sell 4+ Shirts or Knits to maximize the Bundle Promotion 
      • Example 3 Shirts/Knits:
        • $128 Shirt + $128 Knit + $159 Knit = $415 – $60 = $355 (PV-Q)
        • $355 (PV-Q) x CV 75% = $266.25 (PV-C)
      • Example 4 Shirts/Knits: SELL ONE MORE SHIRT OR KNIT 
        • $128 Shirt + $128 Knit + $159 Knit + $109 Knit = $524 (PV-Q)
        • $524 (PV-Q) – $80 = $444 (PV-Q) x CV 75% = $333 (PV-C)
      • Example 5 Shirts/Knits: SELL TWO MORE SHIRTS OR KNITS 
        • $128 Shirt + $128 Knit + $159 Knit + $109 Knit + $128 Shirt + $159 Knit = $811 (PV-Q)
        • $811 (PV-Q) – $100 = $711(PV-Q) x CV 75% = $533.25 (PV-C) 
      • With the power of adding 1 more Shirt or Knit, or even TWO more, you increase your earnings and maximize your efforts.
      • Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV 
        • PV-Q = Qualification Volume
        • PV-C = Commissionable Volume
        • TV = Team Volume 
        • DV = Downline Volume

    Download this shareable image:

    • Right Click on the image / Hold the image, then a window will open, and you will click Save Image. This will save in the folder you select or Downloads.

    Public Sale Starting Tuesday, November 28th:

    1. CV at 75% on sale items through November 30th. An update will be sent on December 1st to any changes regarding CV %. 
    2. Marketing will begin with all Subscribed Clients
    3. The homepage will reflect the Winter Event
    Things to remember:

    1.) Products eligible for the Winter Event

    The majority of products that will be on sale will be from Spring/Summer 2023 and older. There may be a few, but not many, Essential swatches and a few slow-selling Fall 2023 swatches on sale

    2.) jhilburn.com:

    The Winter Event product will be merchandised online in the Sale section of .com only (the sale product will not be displayed in the category as well). The Shirts and Knits Bundle will be shared on a separate campaign page on .com. 

    3.) You will need to use JHilburn.com to sell Winter Event products:

    You will have some fabric swatches for sale products, but most likely not all since there are previous season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale. 

    4.) Quantities:

    Products on sale are limited in quantity, so it is to your benefit to sell sale products on November 21st while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.

    5.) Work Digitally

    We have seen the best success during Sale periods, when Stylists work efficiently with their time and use their digital tools – Custom-Made Social, text, email, virtual appointments, etc. 

    BEST PRACTICES, & TIPS  

    • Double check your work, measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old profiles to minimize any mistakes. 
    • Suggest your Client send the order to you vs checking out themselves so you can review the order for best results. 
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

     

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to push “completers”:  belts, sock, scarves, etc.   
    • Use a blended approach.  Blending in full prices items will increase your earnings.  Add a full price item onto the style board you suggest for them.  Give them “capsules” so they “buy the look”.  
    • Value proposition: Show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • 4 or MORE!  With the Sale Shirt & Knit Bundle, they must choose a mix of shirts & knits that are on sale to get $20 off each item.  Always suggest 4 or more to maximize earnings.  Suggest to shirts and 2 knits each time.  Expand the categories: polos, quarter-zips, hoodies, etc. 
    • If you are a New Stylist: build a list of 25 to reach out to….think of guys who might be more price sensitive.
    • TEXT first thing in the morning: “Hi XXX, my Private Winter Events launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from Nov 21 – 27 and it up to 40% off.  Do you want in??  Let me know asap so I can get you the details.” 
    • On SUNDAY 11/26, send another text to those that haven’t responded yet:  “Hi XXX, I didn’t want you to miss out.  The Winter Event goes public on Tuesday.  Do you want in before word is out to everyone?  I can help you via text, email, zoom or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full price) and send them a link to their closet.

    Download the list of SKUs here for the Winter Event:

    This download is an Excel sheet. It will open in Microsoft Excel or Numbers. 

    DOWNLOAD HERE<<< or clicking the button below. 

    Winter Event SKU List – PDF
    Winter Event SKU List – Spreadsheet
    Winter Event SKU List – Numbers

    FAQ

    The event starts on Tuesday, November 21st

    There is no end date for the Winter Event. When a fabric sells out, it will not be restocked. Marketing for the Winter Event will end on December 31st, 2023. The sale product will continue to live in the Sale section until the end of January 2024.

    You should contact your Clients when the Winter Event starts. The Company will send a Client marketing email announcing the event on Tuesday, November 27th. However, you can take orders beginning Tuesday, November 21st, and benefit from the higher CV from November 21st thru the 27th.

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact Stylist Care or Fit Advice.

    Reference your pURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review.

    Private Sale period (November 21st – November 27th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  Including the select Shirt and Knit Bundles. 

    Public Sale period (November 29th thru November 30th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  Including the select Shirt and Knit Bundles. 

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.

    All sale products except Custom Shirts are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. The Select $128 Shirt Bundle will be a separate campaign found in the regular price section of .com.

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.

    No. There will be little or no Fall 2023 swatches in the sale. Bundle pricing on select Shirts and Knits is only available for orders placed during the Winter Event.

    No. All suits are listed with separated SKUs for jackets and trousers.

  • Success Scripts & FAQ: Fall 2023 Inactive Client Promotion

    Scripts and Assets to Help You Reach Out to 100% of Your Inactive Clients and Maximize the Promotion:
    Click Here to Download This NEW Resource!>>>

    Inactive Client Promotion Details

    The What — As you know, we ran a promotion for Inactive Clients during the October/November timeframe in 2019, 2020, 2021 and 2022. These promotions were very successful, with our Stylists selling over $1,000,000 in 2019, over $700,000 in 2020 (despite the pandemic!), and over $1,400,000 in both 2021 and 2022. The average AOV of all four years has been over $1,000 per Inactive Client, and over $1,300 per Inactive Client during the 2021 promotion. We’ve decided to run this promotion again in 2023, and we hope you’re as excited as we are at Home Office!

    The Why — To increase sales through October. This promotion also gives Stylists another great reason to call and text their eligible Inactive Clients.

    The When — We will be running this promotion again for 2023. It starts Wednesday, October 4 and lasts through Wednesday, November 15.

    The Who — This offer is for Inactive Clients who have not shopped with J.Hilburn for 12 months or longer.

    The How — Eligible Inactive Clients who spend $500 or more on an order during the promotion will receive $100 off that order. The order must only include full price items for him to receive the $100 discount. The Company will send an email on Wednesday, October 4 to eligible Inactive Clients who have not unsubscribed from our marketing emails. The Company will also send follow-up emails throughout the promotion to those Inactive Clients who have not yet claimed their offer.

    INACTIVE CLIENT PROMOTION HOW-TOS & FAQ

    Finding Your Inactive Clients — Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for the Promotion in this tab will be listed by Last Purchased date in descending date order.

    Applying The $100 Discount — A list of unique discount codes will be generated for only those eligible Inactive Clients who qualify for this promotion. The discount code will appear during the ordering process, as in the screenshot example from last year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code will formatted for the 2023 promo as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT23-118819.

    INACTIVE CLIENT PROMOTION EMAILS (WEBVIEWS)

    TEXTABLE GRAPHICS TO SEND TO YOUR ELIGIBLE CLIENTS
    *Please remember NOT to post these on your socials, as all Clients are not eligible for this offer!

    Wednesday, October 4, 2023 at 9:00 am CST. The first email to subscribed Inactive Clients will go out at approximately 10:00 am CST that same day.

    Wednesday, November 15, 2023 at 11:59 pm CST.

    Each eligible Inactive Client will receive $100 off their next order of $500 or more. Sales tax and shipping are not included. To qualify for the $100 offer, the order must include full price items only.

    Eligible Inactive Clients are defined as those whose most recent purchase occurred on or before October 3, 2022.

    Eligible Inactive Clients will receive emails from J.Hilburn each week during the promotion if they have opted in to receive our marketing emails.

    You can send your Client a personalized link to download the app on his mobile device, right from the “Share Measuring App” button at the top of his account page in your Green room:

    Once he has downloaded the receive a notification in the Green Room that your Client has completed a scan using the Virtual Measuring App. You will need to import the results of his scan to his profile, but these measurements will NOT replace his existing measurements. They will appear alongside his existing measurements and you can choose which measurements to update. 

    For example, if the app has generated a different measurement for his sleeve length, but you know that he was happy with the length and fit of the sleeves on previous orders, you would leave this measurement as is.

    However, if the Client has a new waist measurement and you haven’t sold any items to him in over year, it’s more likely that his waist measurement has indeed changed. Before you update any measurements, we recommend following up with the Client personally to thank him for trying the Virtual Measuring App and to consult about changes to his fit. 

    Click here to learn more about using the Virtual Measuring App >>

    No, because this promotion is for eligible Inactive Clients only. Unless a promotion or sale is available to all Clients, we will not post about it publicly as a Company, nor can individual Stylists post about it publicly on social media channels. 

    Yes! You should reach out to all your Inactive Clients regardless of their marketing email subscription status. We recommend you send a personal email or text message, or that you call them, depending on each Client’s communication preferences. It’s up to you to follow up with all your eligible Inactive Clients to let them know about the offer from you personally, even if they do receive the email from J.Hilburn first.

    Our Tech Team has added an orange tab in the Green Room with the eligible Inactive Clients in your list that will be eligible for this Promotion. The tab will be titled “October Inactive Client Promotion” and will be to the right of your other Client tabs. Here you will find the list of your eligible Inactive Clients who qualify for this Promotion. The Inactive Clients eligible for this Promotion in this tab will be listed by Last Purchased date in descending date order.

    No, this offer is only redeemable through you, his J.Hilburn Personal Stylist. The discount code will appear during the ordering process, as in the screenshot example from a previous year below. The code will be labeled as “Available Promo” and you will need to apply the code to the order. Each unique code is formatted as JHOCT23-[CustomerID]. For example, the discount code for a Client with the Customer ID 118819 would be JHOCT22-118819. 

    No, Clients will not be able to stack other discounts or offers with this $100 off promotion.

    Yes, a Gift Card is considered the same as cash and can be used to pay for the order after the discount is applied.

    No. Your Client cannot purchase a Gift Card using this discount. This offer is valid for full price items only. 

    No, this offer is only valid on full price items.