Dear Stylists,
While no new tariffs have been imposed since our April 9 update, the company has absorbed the 10% tariff applied to all our products leaving the exporting country since April 5. Additionally, the company has been absorbing increased costs from our suppliers, including freight, packaging, and materials.
New Price Effective Date
In this context, we will introduce a new product pricing structure effective Tuesday, April 22, at 12:01 a.m CST. The company will continue to absorb all increased costs until then. In our April 7 communication, we allowed three days for you to submit orders at current prices before the anticipated price increase. Due to Passover and the Easter holiday, we are giving you six days to submit your orders before the price change on Tuesday, April 22, at 12:01 am CST.
Pricing Structure Changes
The new pricing structure follows the principles outlined in our initial communication on April 7. We evaluated our current pricing against key competitors, analyzed our sales in detail, and allocated the necessary increases to protect our more price-sensitive garments with smaller percentage hikes while applying slightly higher increases to items that comfortably remain within market value. We did not implement a flat percentage increase across all garments and tiers.
Please see the new pricing structure below:
With the new tariffs impacting pricing, it’s essential when communicating with Clients to shift the conversation focus from cost to value. Clients may not initially understand what sets J.Hilburn apart – but as a Stylist, you do. This is a key opportunity to reinforce what makes our brand and service truly exceptional.
Provide the Client with some context:
“With recent changes to U.S. tariffs, prices across the industry are shifting. At J.Hilburn, our garments are made-to-order and not mass-produced—so while others may delay their increases due to inventory, we are adjusting in real time based on actual production costs.”
Premium Quality + Personalized Fit + Sustainable Shopping
“For what you are getting – luxury-level quality, personalized fit, white-glove service, and a made-to-order model that minimizes waste – our pricing still competes with off-the-rack brands that offer none of that.”
Quality over Quantity – With a Conscience
“Most brands sell based on trends. We focus on craftsmanship and longevity. You’re investing in pieces that reflect your values: purpose, quality and sustainability.”
Luxury That Leaves a Lighter Footprint
“From the custom fit to the minimized waste, you’re getting luxury-quality garments with a lighter environmental footprint – and a bigger return on every piece you own because they’re made to last.”
💡 Reminder: Stay Close to Your Clients
Now is the time to lean into your business, not pull back. Reach out to clients personally. Reassure them with your guidance, remind them of the value they’ve come to expect, and position yourself as a trusted partner—not just a salesperson.
Even with these necessary price adjustments, we remain well-positioned in the market and committed to offering strong value in every category. We appreciate your continued partnership and look forward to supporting you and your clients this season and beyond.
FAQs
Why are we increasing our prices at J.Hilburn?
The price increases directly result from the tariff increases imposed by the U.S. government. To maintain the company’s financial health and growth, we need to pass these costs on to the Client.
Which of our products will be impacted by these price changes?
- The majority of garments will be affected by these changes.
- There will be no immediate price changes to Ready to Wear, however, this does not preclude future changes.
When will the new prices take effect?
- These changes will affect orders placed on or after Tuesday, April 22, at 12:01 a.m. Central Time.
Will my commission percentage change on the garments affected by the new tariffs?
- No. The tariffs affect the company’s operating costs, but your commission percentage remains the same.
Will there be a price increase on Styling Options?
There will be no price increases on Styling Options at this time.
Will the PSVB bonus be affected by this change?
- No. The PSVB is unaffected. In fact, higher prices mean each sale will contribute more to your total sales volume, helping you reach your bonus thresholds sooner.
Will the quality of our product change?
- No. We remain committed to delivering the same high-quality products, service, and experience to you and your Clients.
How do I explain these price increases to my Clients?
- Keep it simple. These increases result from government-imposed tariffs that directly increase our import costs.
- Consumers who purchase any imported products will likely see similar price increases in the next few months.
Can Clients place orders before the price increase goes into effect?
- Yes, as long as the order is placed before Tuesday, April 22, at 12:01 a.m. Central Time. The company will absorb the new tariff costs on all orders submitted before that time.
What if my Client recently had a fitting but hasn’t made his decision yet?
- We encourage you to contact them immediately to inform them of the upcoming tariff and price increases, as well as the deadline to submit orders before prices go up.
What if I sent my Client a Style Board, but he hasn’t responded yet?
- Again, please follow up promptly to advise them about the upcoming tariff increases, the price changes, and the deadline to place orders before the new prices take effect.
What if my Client has agreed to an order, but I haven’t placed it yet?
- Same as above: reach out immediately and let them know about the deadline to avoid higher prices.
What if a Client asks me if I can honor the old price after the new price effective date?
- Explain that you do not control the company’s standard pricing. Reassure them you will continue to provide exceptional service and quality.
What if a Client purchased a garment before the price increase, and it needs to be remade upon delivery? Who will cover the higher costs?
- Our remake policy remains unchanged. Please reach out to Stylist Support with any questions.
What if I’m currently working with a wedding party that has selected a fabric that has since increased in price?
- Contact Stylist Support right away if orders have not been completed. We’ll do our best to help you place the remaining orders before the new prices take effect.
What if I have a corporate Client and have already agreed on a program at the current price?
- Please reach out to Stylist Support immediately if you have a committed program. We will see if we can suggest alternatives within the agreed-upon price or otherwise align with new pricing.
Will prices return to their previous levels if the new tariffs are lifted?
- There are many unknowns, so we cannot make a definitive commitment at this time. We will reassess if or when tariffs are reduced, with the goal of providing outstanding service and value at any price point.
Will there be any additional delays in shipping due to the tariff increases?
- We do not anticipate shipping delays specifically related to these tariffs. You can stay informed about shipping dates through the Stylist App and Green Room. If you have any concerns, please let us know.
We appreciate your patience and understanding during this challenging time. If you have any additional questions, please contact Stylist Support.