J.Hilburn Newsroom

Category: Marketing

  • 2026 Spring Collection Training

    Introducing our newest collection for spring 2026

    We’re thrilled to introduce J.Hilburn’s 2026 Spring Collection, officially available to sell on Tuesday, March 3rd. Inspired by the golden age of Hollywood, this collection blends timeless sophistication with a relaxed modern sensibility. Think soft tailoring, art deco influences, elevated knits, refined formalwear, and a palette inspired by Pacific sunshine and Beverly Hills gardens. 

    This collection is built for effortless confidence, and it’s the perfect moment to re-engage Clients and drive Spring appointment momentum. 

    For Suiting swatches, there are 39 eye-catching prints and solids from our mill partners, including Baird McNutt, Marzotto, Huddersfield, Reda Flexo, Vitale Barberis Canonico, Zegna, and Loro Piana Cloth. Please note that this count excludes the Early Spring swatches that were sent in mid-February.

    In our Suiting fabrics, the High Cut Trouser and Tailored Short are two new silhouettes available for the Spring season, but these styles will also be open in select existing fabrics.

    We brought in 33 Shirting swatches, including selections from Carlo Bassetti, Somelos, and Thomas Mason.

    Additionally, the Chest Panel Contrast is an exciting new Shirting styling option Simon and his team curated for seasons to come. There will be limitations for this styling option, and the team will work to provide documentation on what the select options will be.

    For swatches that are shared between Shirts and Knits, 17 are featured in the Spring assortment. We are offering several solids as well as micro designs from Albini in our Flex Texture quality. There is also an array of petite prints in the beloved Performante and Evian Stampato qualities.

    For Knits, we are introducing a collection of Colorblock Polos in select colorways from our best-selling Supima Interlock Jersey and Performante qualities.

    There are 15 swatches available for Pants in various qualities, including the new Color Wash Twill, Italian Eco-Performance, Americano, Brushed Twill, Textured 4-Way Stretch, and Tech Stretch Twill. In addition to these selections, a new Relaxed Short silhouette is launching with Spring.

    Our Custom Denim is also available in a new High Cut Denim silhouette.

    2026 Spring Collection Kickoff Call with Simon and Nicole (Full Recording)

    2026 Spring Collection Training Slides

    Slides shown during the call are available via the link below to use as a reference.

    View the 2026 Spring Collection Training Slides

    2026 Spring Collection Master List

    For information on swatches and details on sales tools, please reference the Master SKU List, Master Swatch List, and Price List linked below:

    2026 Spring Collection Master List

    2026 Spring Collection Social Assets

    We’ve made it easy for you to share the 2026 Spring Collection with your Clients! Visit our Social Content Library via the link below to download image assets for texting and sharing on social media.

    Get 2026 Spring Collection Social Assets

    2026 Spring Collection Style Boards (Coming Soon)

    Click style boards to view full size and download.

  • 2026 Early Spring Suiting Collection Training

    Introducing 2026 Early Spring Suiting

    Spring is coming early, and so is your opportunity to sell it.

    We’re excited to share that 17 Spring swatches are launching on Tuesday, February 17, 2026, ahead of our full Spring Collection (launching March 3rd), so you can get in front of your Clients early for the season’s biggest style moments. These fabrics can be styled as Suits, Sportcoats, Shirt Jackets, Fashion Vests, and Suiting Vests, so you can have a lot of fun creating unique looks for your Clients for Spring Celebration events like Easter, the Kentucky Derby, weddings, graduations, and Spring gatherings.

    2026 Early Spring Suiting Kickoff Call with Simon and Nicole (Full Recording)

    2026 Early Spring Suiting Collection Training Slides

    Slides shown during the call are available via the link below to use as a reference.

    View the 2026 Early Spring Suiting Collection Training Slides

    2026 Early Spring Suiting Collection Master List

    For information on swatches and details on sales tools, please reference the Master SKU List, Master Swatch List, and Price List linked below:

    2026 Early Spring Suiting Master List

    2026 Early Spring Suiting Social Assets

    We’ve made it easy for you to share this new suiting with your Clients! Visit our Social Content Library via the link below to download image assets for texting and sharing on social media.

    Get 2026 Early Spring Suiting Social Assets

    2026 Early Spring Suiting Collection Style Boards

    Click on a style board to view it full size and download.

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  • Pre-Spring 2026 Collection Training

    Introducing Our Newest Collection for Pre-Spring 2026

    This season, we have 24 new Suiting swatches from our mill partners, including Baird McNutt, J.Hilburn, Marzotto, Huddersfield, Reda 1865 & Reda Flexo, Vitale Barberis Canonico, and Loro Piana Cloth.

    We brought in 33 new Shirting swatches from mills, including Somelos, Carlo Bassetti, Albini, and Thomas Mason.

    For swatches that are shared between Shirts and Knits, we have several new designs from Canclini in Performante and from Carlo Bassetti in the Evian Stampato quality.

    For Knits, we have a new quality from Reda Active, which is a mid-weight Wool Cashmere Jersey Knit available in two colors.  Additionally, we have two new colors in our Supima Interlock Jersey.

    For Pants, we’ve introduced a new quality, a color-washed twill available in 4 colors.  We have also brought in new colorways in Tech Stretch Twill and the Italian Eco-Performance.

    We have added two new colors to the MOP suiting buttons as well as six new suiting linings.

    Pre-Spring 2026 Collection Kickoff Call with Simon and Nicole (Full Recording)

    Pre-Spring 2026 Collection Training Slides

    Slides shown during the call are available via the link below to use as a reference.

    View the Pre-Spring 2026 Collection Training Slides

    Pre-Spring 2026 Collection Master List

    For information on swatches and details on sales tools, please reference the Master SKU List, Master Swatch List, and Price List linked below:

    Pre-Spring 2026 Master List

    Pre-Spring 2026 Social Assets

    We’ve made it easy for you to share the Pre-Spring Collection with your Clients! Visit our Social Content Library via the link below to download image assets for texting and sharing on social media.

    Get Pre-Spring 2026 Social Assets

    Pre-Spring 2026 Collection Campaign Video

    Pre-Spring 2026 Collection Style Boards

    Click style boards to view full size and download.

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  • The 2025-2026 Winter Event: Toolkit & FAQ

     The Winter Event is an annual seasonal Client engagement event designed to offer Clients compelling prices of up to 50% off. The Winter Event kicks off on Friday, December 26th, with the Private Event, which lasts until Friday, January 2nd. The Public Event launches on January 3rd and continues through the end of the Winter Event on Saturday, January 31st. 

    Winter Event Promotional Offers:

    Select Custom Suiting, Shirts, Knits, Pants, and Outerwear up to 50% off

    Winter Event Key Dates:

    Private Event: Friday, December 26, 2025 – Friday, January 2, 2026

    Public Event: Saturday, January 3, 2026 – Saturday, January 31, 2026

    Dates for 75% CV: Friday, December 26, 2025 – Friday, January 9, 2026

    Dates for 50% CV: Saturday, January 10, 2026 – Saturday, January 31, 2026

    You can maximize your earnings during the first two weeks of the Event (from Friday, December 26th – Friday, January 9th) when CV will be at 75%. We will shift to 50% CV on Saturday, January 10th, through the end of the Event on Saturday, January 31st.

     The Private Event

    What You Need to Know:

    1.  Private Event Dates: Friday, December 26 – Friday, January 2.
    2. All categories will be 75% CV on Event items.
    3. Event prices will be visible on JHilburn.com. Event items are merchandised in the Sale section only. 
    4. Client awareness of the Private Event is Stylist-led: No marketing emails will be sent during the Private Event.
    5. Stylists should reach out via social media, text, and email to make their Clients aware of the Private Event.

    Download these shareable images to promote the Private Event:

    • Click the images below to expand. Then, right-click on the image / Tap-hold the image –  A window will open, and you will click “Save Image.” The image will be saved in the folder you select or your Downloads folder.
    • Additional Winter Event images and video assets can be found in the Winter Event Dropbox.

    The Public Event

    What You Need to Know:

    1. The Public Event begins on Saturday, January 3.
    2. CV is at 75% on sale items through January 9. 
    3. Client marketing will begin on January 3 for all Clients subscribed to email.
    4. The homepage will reflect the Winter Event
    5. CV will transition to 50% on sale items on Saturday, January 10. 
    6. The last day of the Winter Event is Saturday, January 31.

    Download shareable images to promote the Private Event:

    • Click the image below to expand. Then, right-click on the image / Tap-hold the image –  A window will open, and you will click “Save Image.” The image will be saved in the folder you select or your Downloads folder.
    • Additional Public Winter Event images and video assets can be found in the Winter Event Dropbox.

    Winter Event Details:

    THE WINTER EVENT — PRODUCTS

    • The products included in the Winter Event will be from the Spring/Summer 2025 Collection and older. We may offer a limited number of Essential fabrics. 
    • All Winter Event products will be available on your PURL under the “Sale” category.

    THE WINTER EVENT — FABRIC SWATCHES

    • A list of all fabric swatches and Ready-to-Wear items included in the Winter Event is available below.  
    • You will have fabric swatches for some of the Winter Event products, but most likely not for all, since this event includes swatches from previous seasons. 

    THE WINTER EVENT — QUANTITIES AND TIMING

    • Winter Event products are limited in quantity. Start selling as soon as possible once the Event launches for the best selection. Enter your orders when you take them. Do not wait, as supply may run out.  
    • Do not build orders for the Winter Event in advance of December 26, 2025. Event prices will only be reflected on orders built after the official start date.

    THE WINTER EVENT — REACHING CLIENTS

    • You should reach out to your Clients during the Private Event period to make them aware of the Winter Event.  J.Hilburn will not promote the Winter Event to Clients via marketing emails or social media during the Private Event period.
    • Starting Saturday, January 3, the Company will email all subscribed Clients to announce the Winter Event. 

    BEST PRACTICES & TIPS  

    • Double-check your work. Measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old fit profiles to minimize any mistakes. 
    • Suggest that Clients send their orders to you, versus checking out themselves, so you can review their order for accuracy. 
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify your Clients who like to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to use add-on items: belts, socks, scarves, etc., to build your order value.   
    • Including full-priced items in Client orders will increase your earnings.  Use a blended approach by adding full-price items to the style board you suggest for them.  These blended style boards encourage them to “buy the look.”  
    • Take this opportunity to show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • If you are a New Stylist, build a list of 25 potential Clients to reach out to. Think of guys who might be more price-sensitive.
    • On the day the Private Event launches, TEXT your Clients first thing in the morning: “Hi XXX, my Private Winter Event launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from December 26–January 2 and is up to 40% off.  Do you want in??  Let me know ASAP so I can get you the details.” 
    • A few days later, send another text to those who haven’t responded:  “Hi XXX, I didn’t want you to miss out.  The Winter Event goes public on Saturday.  Do you want in before the word is out to everyone?  I can help you via text, email, Zoom, or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full-price) and send them a link to their closet.

    Get the List of SKUs for the Winter Event:

    Winter Event SKU List

    Please make sure to continue checking the SKU list daily for the most up-to-date fabric availability. As the Winter Event progresses, certain fabrics will be removed from the list as they sell out. Checking the list daily ensures you always have the most current selection to present to your Clients. We also recommend that you access the Event SKUs through this link only and avoid saving a separate copy of the list. This will ensure you’re always viewing the most accurate and updated version of the list.

    Winter Event Styleboards

    Feel free to utilize the provided styleboards to share the Winter Event with your Clients. These boards provide a mix of both full-price and special-price products. The star icon indicates the items that are at a reduced price during the Winter Event.

    Click the image to expand. Then, right-click on the image / Tap-hold the image –  A window will open, and you will click “Save Image.” The image will be saved in the folder you select or your Downloads folder.

    FAQs

    The event starts on Friday, December 26th.

    The Winter Event will end on January 31, 2026. On that date, the sale page will be removed from jhilburn.com, and the Event product will no longer be available for purchase.

    You should contact your Clients when the Private Winter Event starts on December 26th. The Company will send a Client marketing email announcing the Public Event on Saturday, January 3rd. However, you can take orders beginning Friday, December 26th.

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact the Stylist Success Team for assistance.

    Reference your PURL to see the swatch and image of the products available in that fabric.

    Fabric inventory is available via the product listing in the Stylist App or the Fabric Inventory tab in Green Room.

    Your Client can order ALL product online, provided there is a confirmed fit profile for the category they are purchasing. Make sure to keep an eye out for Open Web Orders through the Stylist App/Green Room in case your Client sends their shopping bag to you for review. 

    Private Sale period (December 26th – January 2nd):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (January 3rd  – January 9th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (January 10th – January 31st):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 50% of the sale price.  

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Rank Advancement is based on your QV for all Rank Qualifications, plus 100% of your PV-Q counts towards TV and DV. Please reference the Sales and Leadership Plan for further questions regarding earnings.

    All sale products are available on your PURL, under the Sale category, and will not be displayed anywhere else on JHilburn.com. 

    The return policy is no different for sale items than it is for regularly priced products. We allow Clients to return or exchange items within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. If your Client has an item that needs to be returned or exchanged, please contact the Stylist Success Team so they can help you find a similar fabric style.

    No. Event pricing is available only on purchases made during the Winter Event. 

    No. All suits are listed with separated SKUs for jackets and trousers.

  • Winter 2025 Collection Training

    Introducing our Newest Collection for Winter 2025

    This season, there are 12 new Suiting swatches from our mill partners, including Brisbane Moss, Huddersfield, Reda Flexo, and Vitale Barberis Canonico.

    We have two new colors in Velvet, two Fancy jacquard jackets, a new solid Reda Flexo suit, as well as two new solid VBC Revenge suits, in addition to the five Flannel Cashmere Blend swatches from VBC.

    We brought in 4 new Shirting swatches in Non-Iron and Soft Stretch Performance qualities.

    For Knits, we have brought in two new colors in the Reda Heavyweight Wool and one new color in the Supima Interlock Jersey knit.

    For Pants, we’ve brought in two new colors in the new 4-Way Stretch and the Stretch Pincord, and one new color in the Tech Stretch Twill.

    We also have our new Italian Cashmere Cable Knit Sweaters, as well as new scarves and beanie hats, in addition to the current assortment of Italian Cashmere.

    Additionally, we have four (4) new wool baseball hats available as well.

    Allen Edmonds has released new products, which will be live with the Winter launch.

    Winter 2025 Collection Kickoff Call with Simon and Nicole (Full Recording)

    Winter 2025 Collection Training Slides

    Slides shown during the call are available in the link below to use as a reference.

    View the Winter 2025 Collection Training Slides

    For information on swatches and details on sales tools, please reference the Master SKU List, Master Swatch List, and Price List linked below:

    Winter 2025 Master List
    Winter 2025 Allen Edmonds Additions

    Winter 2025 Social Assets

    We’ve made it easy for you to share the Winter Collection with your Clients! Visit our Social Content Library via the link below to download image assets for texting and sharing on social media.

    Get Winter 2025 Social Assets

    Italian Cashmere Sweaters

    About Cariaggi Italian Cashmere Sweaters:

    Italian Luxury, Redefined. Spun by Cariaggi in the heart of Italy’s Marche region, this cashmere represents the pinnacle of softness, quality, and craftsmanship — the kind of refinement you can feel the moment you put it on.

    Uncompromising Quality – Only the finest long-staple fibers from Mongolian cashmere goats are selected, then meticulously spun and finished by Cariaggi’s renowned Italian mill — ensuring an exceptionally smooth hand, minimal pilling, and lasting shape.

    Effortless Sophistication – Designed for modern versatility, our cashmere sweaters layer effortlessly under tailored jackets or elevate a weekend look with quiet confidence.

    Refined Comfort – Luxuriously lightweight yet incredibly warm, this knit feels indulgent without feeling heavy — a timeless staple made for year-round wear.

     

    Talking Points: 

    “This is truly Italian luxury.” Our cashmere is produced in the Emilia-Romagna region of Italy, between Milan and Verona — an area known for the world’s best textile craftsmanship.

    “Cariaggi is one of the top mills in the world.” They’ve been perfecting luxury yarns for over 60 years and are trusted by some of the most exclusive designer brands.

    “You can feel the difference immediately.” The softness, drape, and lightness are unmatched — it feels like wearing a cloud of cashmere.

    “It’s an investment piece made to last.” The yarns are engineered for low pilling and long-lasting shape, so it keeps looking refined year after year.

    “Sustainably and thoughtfully made.” Cariaggi is family-run and focused on eco-conscious production, combining traditional Italian craftsmanship with innovative technology.

    “Every color is intentionally developed.” They’re known for rich, distinctive color palettes that balance timeless elegance with a modern point of view.

    “The cable knit full zip is a standout.” It’s a 5-gauge knit using 10-ply cashmere — you can feel the luxury in the weight and texture. It’s truly a statement piece that still feels effortless.

    “Caring for it makes all the difference.” Because of the delicate natural fibers, we recommend removing your cashmere sweater when driving — seatbelts can cause friction and wear over time.

    “This is Italian luxury at its best.” Our cashmere is spun by Cariaggi, one of Italy’s most respected mills — the same mill trusted by top luxury brands. You’ll immediately feel the difference in softness and quality.

    “You’re getting true investment quality.” Cariaggi uses only the finest long-staple Mongolian fibers, which means the sweater keeps its shape, resists pilling, and looks new season after season.

    “It’s incredibly lightweight but warm.” This isn’t heavy or bulky cashmere — it’s refined and breathable, perfect to wear on its own or layered under a sportcoat for a polished, modern look.

    “It’s made to elevate your wardrobe.” This is the kind of knit that instantly refines a casual outfit or softens a tailored look. It’s versatile enough for work, travel, and weekends.

    “You’ll feel the craftsmanship.” Every detail — from the Italian yarn to the fully fashioned construction — speaks to J.Hilburn’s commitment to quality and timeless style.

    “It’s a piece you’ll own for years.” Because of the superior fiber and spinning process, Cariaggi cashmere actually gets softer with wear. It’s a long-term wardrobe staple, not a one-season piece.

    Download the Cariaggi Italian Cashmere Sweater Talking Points