J.Hilburn Newsroom

Category: Marketing

  • FAQs: The VIP Client Loyalty Program

    The VIP Client Loyalty Program is a tiered program designed to show appreciation for our best Clients and engage New Clients into developing an aspirational relationship with our brand. The reward tiers highlight the personalization of our custom product which is one of our key differentiators as a brand. 

    Program tiers are as follows:

    *Options include: Button Upgrades, Monograms, Ribbon Piping and Contrast Fabric.
    Multiple complimentary options can be ordered on each shirt.

    **Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching and Monograms.
    Multiple complimentary options can be ordered on each suit.

    The VIP Client program was introduced on May 2nd, 2024.

    Yes. When a Client creates an account on jhilburn.com, there is an option to opt-in to the VIP Client Loyalty Program at that time.

    Should he decline at that time and decide later that he wants to join, he absolutely can. If he clicks on “Hi, {Client Name}” in the upper-left-hand corner when he’s logged into your PURL, he can click on “The VIP Client Loyalty Program.” Select “Enroll for the VIP Client Loyalty Program” which will prompt for his birthday (Month/Day), then hit “enroll.” He will now be enrolled in the VIP Client Loyalty Program.

    He can access this section at any time which will show his Status, Qualifying Program Spend, and Program Inception Date, as well as the details of other VIP Client Loyalty Program tiers and how to qualify.

    Participation in the program is dependent on registration. To ensure your Clients are able to register, you must enter a valid email address for them upon account setup and ensure it matches what the Client uses for jhilburn.com.

    No, you cannot register for the Client. The acceptance of program terms and conditions requires the Client to take this action himself by using his own valid email and password.

    If you go to your Little Black Book, as you scroll through your Clients, underneath their name a little key symbol displays and will notate the Client’s tier status (Not Registered, Registered, Silver, or Gold).

    Additionally, if you go to the Client’s profile in the Green Room, their Program status will be displayed underneath the Billing/Account section of their profile entitled “The Board.”

    Registered means the Client has opted into the Board Program but has not yet satisfied enough qualifying program spend to hit one of the tiers.

    Further, if it says Not Registered – that means the Client has not yet opted into the VIP Client Loyalty Program.

    There are two (2) reward tiers in the program and they are built around Qualifying Program Spend (all lifetime spend from the time the Client registers for the Board online).

    Hitting the different levels of the Program is dependent on when they opted in  and their Qualifying Program Spend.

    *Options include: Button Upgrades, Monograms, Ribbon Piping, and Contrast Fabric.
    Multiple complimentary options can be ordered on each shirt.

    **Options include: Working Button Holes, Half-lining, Fancy Lining, Distressed Buttons (jackets and trousers), Shell/Metal Buttons (jackets), Contrast Stitching, and Monograms.
    Multiple complimentary options can be ordered on each suit.

    The key symbol indicators for Clients in the Green Room will be updated each month following our financial month close.

    At this time, there is no notification to your Client about their change in tier status. Your Client can check their Board Program status under their account through your PURL at any time.

    The lifetime spend from the time the Client registers for the Board.

    All merchandise sales are included in qualifying program spend (less any returns).

    Tax, shipping, and gift card sales are not included in qualifying program spend.

    Yes, should they qualify for complimentary shirt and/or suit options. Multiple complimentary options can be ordered on each shirt. Additionally, multiple complimentary options can be ordered on each suit if qualified.

    Qualifying Program Spend is individual spend tied to an individual Client’s Profile. Spending across multiple Client Profiles cannot be combined as qualifying spend for one individual even if one Client is footing the bill.

    No, Gift Cards purchased by a Client do not count toward Qualifying Program Spend because it is a form of tender, not merchandise.

    However, when the Recipient of the Gift Card redeems and is part of the Board Program, this will count towards the Recipient’s Qualifying Program Spend because it is a form of tender for a merchandise purchase.

    The program is a natural tie-in when talking about shirt and suit options and styling custom product during your First Appointment.

    It is a way to show Clients that a lasting relationship with you as their Stylist earns them exciting rewards. When Clients reach a Tier status, a phone call congratulating them and setting up an appointment to talk about their new rewards is a great idea. For Clients close to an award, it is a great way to move them into a higher average order value.

    You can direct your Client to this link on your PURL:

    FirstNameLastName.jhilburn.com/vip-client

    Full Terms and Conditions are available on the bottom of this page when you click “Terms and Conditions.”

    Contact Stylist Care at stylistcare@jhilburn.com.

  • The 2023 Winter Event: Toolkit & FAQ

    Our Winter Event is designed to be 50%CV so that we can offer Clients a compelling offer at up to 40% off. This event will have compelling prices for Clients up to 40% and to help more Stylists earn more, the private event will be at 75% CV so you can maximize your sales and commission. We will shift to 50% CV in December so watch for communications on Friday, December 1. Thank you for all you do!

    Promotional Headlines:

    • NEW – Selected Custom Shirts and Knits will be Buy 3 or More Get $20 off each. Full price Shirts and Knits NOT eligible.
    • Select Custom Suiting, Knits, Pants, and Outerwear up to 40% off

    Private Sale Starting Tuesday, November 21st through Monday, November 27th:

    1.  All Sale Categories will be 75% CV on sale items, including the Shirt and Knit Bundle.
    2. Stylist-led: No marketing emails will be sent to Clients
    3. Reach out via Custom Made Social, text, and email
    4. Sale prices will be visible on jhilburn.com; Sale items are merchandised in the Sale section only. The Shirt and Knits will have a separate campaign page on .com.
    Maximizing the Select Shirt and Knit Bundle 
    • All Sale Shirts and Knits included in the Winter Event will be on the Sale Page on JHilburn.com. Buy three OR more sale Shirts or Knits and receive $20 off each Shirt or Knit. 
      • Use the filters on JHilburn.com to see only the Shirts and Knits
      • Pro Tip: Sell 4+ Shirts or Knits to maximize the Bundle Promotion 
      • Example 3 Shirts/Knits:
        • $128 Shirt + $128 Knit + $159 Knit = $415 – $60 = $355 (PV-Q)
        • $355 (PV-Q) x CV 75% = $266.25 (PV-C)
      • Example 4 Shirts/Knits: SELL ONE MORE SHIRT OR KNIT 
        • $128 Shirt + $128 Knit + $159 Knit + $109 Knit = $524 (PV-Q)
        • $524 (PV-Q) – $80 = $444 (PV-Q) x CV 75% = $333 (PV-C)
      • Example 5 Shirts/Knits: SELL TWO MORE SHIRTS OR KNITS 
        • $128 Shirt + $128 Knit + $159 Knit + $109 Knit + $128 Shirt + $159 Knit = $811 (PV-Q)
        • $811 (PV-Q) – $100 = $711(PV-Q) x CV 75% = $533.25 (PV-C) 
      • With the power of adding 1 more Shirt or Knit, or even TWO more, you increase your earnings and maximize your efforts.
      • Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV 
        • PV-Q = Qualification Volume
        • PV-C = Commissionable Volume
        • TV = Team Volume 
        • DV = Downline Volume

    Download this shareable image:

    • Right Click on the image / Hold the image, then a window will open, and you will click Save Image. This will save in the folder you select or Downloads.

    Public Sale Starting Tuesday, November 28th:

    1. CV at 75% on sale items through November 30th. An update will be sent on December 1st to any changes regarding CV %. 
    2. Marketing will begin with all Subscribed Clients
    3. The homepage will reflect the Winter Event
    Things to remember:

    1.) Products eligible for the Winter Event

    The majority of products that will be on sale will be from Spring/Summer 2023 and older. There may be a few, but not many, Essential swatches and a few slow-selling Fall 2023 swatches on sale

    2.) jhilburn.com:

    The Winter Event product will be merchandised online in the Sale section of .com only (the sale product will not be displayed in the category as well). The Shirts and Knits Bundle will be shared on a separate campaign page on .com. 

    3.) You will need to use JHilburn.com to sell Winter Event products:

    You will have some fabric swatches for sale products, but most likely not all since there are previous season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale. 

    4.) Quantities:

    Products on sale are limited in quantity, so it is to your benefit to sell sale products on November 21st while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.

    5.) Work Digitally

    We have seen the best success during Sale periods, when Stylists work efficiently with their time and use their digital tools – Custom-Made Social, text, email, virtual appointments, etc. 

    BEST PRACTICES, & TIPS  

    • Double check your work, measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old profiles to minimize any mistakes. 
    • Suggest your Client send the order to you vs checking out themselves so you can review the order for best results. 
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

     

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to push “completers”:  belts, sock, scarves, etc.   
    • Use a blended approach.  Blending in full prices items will increase your earnings.  Add a full price item onto the style board you suggest for them.  Give them “capsules” so they “buy the look”.  
    • Value proposition: Show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • 4 or MORE!  With the Sale Shirt & Knit Bundle, they must choose a mix of shirts & knits that are on sale to get $20 off each item.  Always suggest 4 or more to maximize earnings.  Suggest to shirts and 2 knits each time.  Expand the categories: polos, quarter-zips, hoodies, etc. 
    • If you are a New Stylist: build a list of 25 to reach out to….think of guys who might be more price sensitive.
    • TEXT first thing in the morning: “Hi XXX, my Private Winter Events launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from Nov 21 – 27 and it up to 40% off.  Do you want in??  Let me know asap so I can get you the details.” 
    • On SUNDAY 11/26, send another text to those that haven’t responded yet:  “Hi XXX, I didn’t want you to miss out.  The Winter Event goes public on Tuesday.  Do you want in before word is out to everyone?  I can help you via text, email, zoom or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full price) and send them a link to their closet.

    Download the list of SKUs here for the Winter Event:

    This download is an Excel sheet. It will open in Microsoft Excel or Numbers. 

    DOWNLOAD HERE<<< or clicking the button below. 

    Winter Event SKU List – PDF
    Winter Event SKU List – Spreadsheet
    Winter Event SKU List – Numbers

    FAQ

    The event starts on Tuesday, November 21st

    There is no end date for the Winter Event. When a fabric sells out, it will not be restocked. Marketing for the Winter Event will end on December 31st, 2023. The sale product will continue to live in the Sale section until the end of January 2024.

    You should contact your Clients when the Winter Event starts. The Company will send a Client marketing email announcing the event on Tuesday, November 27th. However, you can take orders beginning Tuesday, November 21st, and benefit from the higher CV from November 21st thru the 27th.

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact Stylist Care or Fit Advice.

    Reference your pURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review.

    Private Sale period (November 21st – November 27th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  Including the select Shirt and Knit Bundles. 

    Public Sale period (November 29th thru November 30th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  Including the select Shirt and Knit Bundles. 

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.

    All sale products except Custom Shirts are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. The Select $128 Shirt Bundle will be a separate campaign found in the regular price section of .com.

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.

    No. There will be little or no Fall 2023 swatches in the sale. Bundle pricing on select Shirts and Knits is only available for orders placed during the Winter Event.

    No. All suits are listed with separated SKUs for jackets and trousers.

  • Fall/Winter 2023 Toolkit

    Our new Fall/Winter 2023 Collection has arrived, with custom-made clothing ready for every occasion. From special occasions and business casual to work-from-home, vacation and golf looks, we have everything your Clients need to be ready for cooler weather in supreme style and comfort.

    Training

    Couldn’t make the Fall 2023 Kickoff calls?  Watch as Chief Creative Officer Simon Kneen and Director of Merchandising Dave Gates introduce the Spring 2023 Collections:

    Watch the Fall 2023 Kickoff >>> 

    For more information about the newness for Fall 2023 in each of our product categories, check out the slides from the kickoff call:

    Fall 2023 Suiting

    Fall 2023 Shirting

    Fall 2023 Knits

    Fall 2023 Casual Pants

    Fall 2023 Outerwear

    Fall 2023 RTW & Accessories

    Fall 2023 Custom Options/Personalization

    Couldn’t make the Fall 2023 Kickoff? Here are the slides from the presentation. 

    View/Download Slides: Fall 2023 Collection Slides 

    Download the Fall Winter 2023 Price Sheet by clicking the link below. 

    Download Price Sheet >>>

    Marketing

    The Stylist Lookbook is coming soon for digital download. 

    Fall Download Stylist Lookbook 

     

    This is a clickable version of the Fall/Winter 2023 Stylist Lookbook. The links go directly to Key Looks and product pages on jhilburn.com. 

    The Client Lookbook is now published on jhilburn.com.

    View the Client Lookbook >>>

    Here are some great images from our Fall/Winer 2023 Collections you can share with your Clients.  

    Download Fall/Winter 2023 Social Images >>> in Custom-Made Social by J.Hilburn App

    CLICK HERE FOR INFORMATION ON APP

    We have some fantastic images from our Fall/Winter 2023 Collections that you can use as headers for your Facebook, LinkedIn, and Twitter profiles. Feel free to share them!

    CLICK HERE FOR IMAGES FOR SOCIAL HEADERS >>>

    We’ve added several new Key Looks to help you sell the Spring/Summer 2023 Collection. Click the link below to view Key Looks on JHilburn.com.

    Go to Key Looks >>>

    The Ad Gallery will soon be updated with images & invitations featuring the Spring/Summer 2023 collection.

    NOW AVAILABLE! 

    Ad Gallery >>>

    Invitations >>>

  • FAQ: 2023 Summer Event

    SOCIAL MEDIA TAGLINE ^^^^ USE THE IMAGE ABOVE 

    Our 2023 Summer Event is live! Save up to 40% off items from across our 11 categories of custom-made menswear. Connect with me, your Personal Stylist, and shop today for the best selection of items to add to your J.Hilburn wardrobe.
    #jhilburn #personalstylist #oneatatime #custom #custommade

    SUMMER 2023 SALE EVENT DETAILS

    Our Summer Event sale is here! We are offering a private sale starting Thursday, June 1st and will go public with the sale on Wednesday, June 7th.

     

    Promotional Headlines:

    ·       Custom Shirts value priced at $148 will be “Buy 3 or More, Get $20 off each”

    ·       Select Custom Suiting, Knits, and Outerwear up to 40% off


    Private Sale Period — Thursday, June 1     through Tuesday, June 6:

    1. Custom Shirts will be 100% CV on all $148 Shirt Bundles. All other Shirts that are on sale will be 75% CV on sale items. 
    2. Stylist-led: No marketing emails will be sent to Clients
    3. Sale prices will be visible on jhilburn.com; Sale items will be merchandised in Sale section only – with a link to the $148 sale shirts
    4. Download this shareable image: CLICK HERE
    Find Shop then click Sale
    Then select your item
    Public Sale Period — Wednesday, June 7th through Friday, June 30th:
    1. Custom Shirts will be 100% CV on all $148 Shirt Bundles. All other Shirts that are on sale will be 75% CV on sale items. 
    2.  All other sale categories will be 75% CV on sale items. 
    3. Marketing will begin to all Clients
    4. The homepage will reflect the Summer Event

    Things to remember:

    1. Products on Sale

    The majority of product that will be on sale will be from Fall/Winter 2022 and prior. There may also be a few discontinued Essential swatches on sale

    2. jhilburn.com:

    The Summer Event product will be merchandised online in the Sale section of .com only. $148 Sale Shirts will be linked from the sale page. (Sale product will not be displayed in the category as well).

    3. You will need to use .com to sell sale product:

    You will have some fabric swatches for sale products, but most likely not all, since there are prior season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale.

    4. Quantities:

    Products on sale are limited in quantity, so it is to your benefit to start selling sale product on June 1st while quantities are available. Enter your orders when you take them. Don’t wait – as supply may run out.

    5. Work Digitally

    We have seen the best success during Sale periods when Stylists work efficiently with their time and use their digital tools – text, email, virtual appointments, etc.

    Click here to download the List of alls SKUs on Sale (Excel)

    Click here to download the List of all the Shirt Bundle SKUs (Excel)

    Check your Recent Downloads Folder. When you click on the link it will automatically download to your computer.

    This download is an Excel sheet. It will open in Microsoft Excel or Apple Numbers. 

    FAQ

    The event starts on Thursday, June 1.

    There is no end date for the Summer Event. When a fabric sells out, it will not be restocked. On Friday, June 30, marketing for the Summer Event will end, and the Sale section will be removed from our site on Saturday, July 1. Sale items (excluding $148 shirts) will only be available in Green Room after Friday, June 30.

    When a Stylist makes a sale, two Volumes will equate to each item: Personal Qualification Volume and Personal Commissionable Volume. 

    Personal Qualification Volume (PV-Q)

    Qualifying volume from Client orders; matches retail price. Personal commission will be paid on a monthly basis to all Stylists with a PV-Q greater than zero. PV-Q is calculated after all discounts have been applied to the order and does not include taxes or shipping cost.

    Personal Commissionable Volume (PV-C)

    Commissionable volume earned from Client orders; a percentage of retail price. Full-price J.Hilburn products to be paid out at 100% commissionable volume. Third-party brands and any J.Hilburn sale items to be paid at 50% commissionable volume.

    During this Summer Event, we are raising the standard 50% Personal Commissionable Volume payout to 75% to benefit more Stylists and increase their earnings.

    Example 75% CV

    You should contact your clients when the sale starts. The Company will send a client marketing email announcing the event on Wednesday, June 7th, however, you can take sale orders beginning Thursday, June 1st .

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact Stylist Care or Fit Advice.

    Reference your pURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL custom product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through your Green Room in case your Client “sends his bag” to you for review.

    Private Sale period (June 1st – June 6th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    Custom Shirt CV (Commissionable Volume) = 100% of the sale price.

    All other Categories’ CV (Commissionable Volume) = 75% of the sale price

     

    Public Sale period (June 7th – June 30th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    Custom Shirt CV (Commissionable Volume) = 100% of the sale price

    All other Categories’ CV (Commissionable Volume) = 75% of the sale price

     

    Once Summer event is over (July 1st onwards):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    Custom Shirt CV (Commissionable Volume) = 100% of the sale price

    All other Categories’ CV (Commissionable Volume) = 50% of the sale price

    You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.

    All sale products except Custom Shirts are available on your PURL under the Sale category and will not be displayed anywhere else on .com. The $148 Shirt Bundle will be a separate campaign found in the regular price section of .com.

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if an item needs to be returned or exchanged.

    No. There will be little to no Spring 2023 swatches in the sale. Also, bundle pricing on select $148 shirts is only available for orders placed during the Summer Sale Event.

    No. All suits are listed with separated SKUs for jackets and trousers.