Category: Marketing

  • The 2025 Summer Event: Toolkit & FAQ

    Summer Event Key Dates:

    Private Event: Tuesday, May 13 – Monday, May 19

    Public Event: Tuesday, May 20 – Sunday, June 15

    Dates for 75% CV: Tuesday, May 13 – Monday, May 26

    Dates for 50% CV: Tuesday, May 27 – Sunday, June 15

     Our Summer Event is designed to have compelling prices for Clients up to 40% off. The Private Event kicks off on Tuesday, May 13 and lasts until Monday, May 19. The Public Event launches on May 20. You can maximize your earnings during the first two weeks of the Event (from Tuesday, May 13 – Monday, May 26) when CV will be at 75%. We will shift to 50% CV on Tuesday, May 27 through Sunday, June 15. 

    Summer Event Promotional Offers:

    • Select Custom Suiting, Sportcoats, Shirts, Knits, Pants, and Outerwear up to 40% off
    • The “Three Made for Me” offer will be available in the Green Room and Stylist App to help you offer your Client even more incentive to purchase during the Summer Event. With this offer, custom Shirts, Knits, and Casual Pants are Buy 3 or More, Get $10 off each. The “Three Made for Me” offer is valid for both discounted Summer Event items and Full Price items. The “Three Made for Me” offer is only available for purchases placed through the Green Room or Stylist App and will be applied automatically at checkout to eligible items. If you do not want your Client to receive the “Three Made for Me” offer, you may remove it before checkout. This offer will not be available or promoted on JHilburn.com. 

    What to Know about the Private Event:

    1.  Private Event Dates: Tuesday, May 13th through Monday, May 19th
    2. All Sale Categories will be 75% CV on sale items.
    3. Stylist-led: No marketing emails will be sent to Clients.
    4. Reach out to your Clients via social media, text, and email during the Private Event.
    5. Event prices will be visible on JHilburn.com. Event items are merchandised in the Sale section only. 
    •  

    Download these shareable images:

    • Right Click on the image / Hold the image, then a window will open, and you will click Save Image. This will save in the folder you select or Downloads.

    What to Know about the Public Event:

    1. Public Event Starts Tuesday, May 20th
    2. CV is at 75% on sale items through May 26th
    3. Marketing will begin on May 20th for all Clients subscribed to email.
    4. The homepage will reflect the Summer Event
    5. CV will transition to 50% on sale items on Tuesday, May 27th

    Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV 

      • PV-Q = Qualification Volume
      • PV-C = Commissionable Volume
      • TV = Team Volume 
      • DV = Downline Volume

     

    Things to remember:

    1.) Products eligible for the Summer Event

    The majority of products that will be on sale will be from Fall/Winter 2024 and older. There may be a few, but not many, Essential swatches and a few slow-selling Spring 2025 swatches on sale.

    2.) JHilburn.com:

    The Summer Event product will be merchandised online in the Sale section of .com only. 

    3.) You will need to use JHilburn.com to sell Summer Event products:

    You will have some fabric swatches for Summer Event products, but most likely not all, since there are previous season fabric swatches in this Event. This means that you will need to be familiar with JHilburn.com to sell the products that are on sale. 

    4.) Quantities:

    Event products are limited in quantity, so it is to your benefit to sell these products as soon as possible while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.

    5.) Work Digitally

    We have seen the best success during Event periods, when Stylists work efficiently with their time and use their digital tools – Style Boards, Shirt & Knit Configurators, social media posts, texts, emails, virtual appointments, etc. 

    BEST PRACTICES, & TIPS  

    • Double check your work, measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old profiles to minimize any mistakes. 
    • Suggest your Client send the order to you, versus checking out themselves, so you can review their order for accuracy and offer them the “Three Made for Me” offer. Clients can not take advantage of the “Three Made for Me” offer if they check out themselves on J.Hilburn.com.
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to use add-on items: belts, socks, scarves, etc., to build your order value.   
    • Use a blended approach. Blending in full-priced items will increase your earnings.  Add a full-price item to the style board you suggest for them.  Give them style boards so they “buy the look”.  
    • Value proposition: Show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • If you are a New Stylist: build a list of 25 to reach out to. Think of guys who might be more price-sensitive.
    • TEXT first thing in the morning: “Hi XXX, my Private Summer Event launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from May 13–May 19, and is up to 40% off.  Do you want in??  Let me know ASAP so I can get you the details.” 
    • A few days later, send another text to those that haven’t responded yet:  “Hi XXX, I didn’t want you to miss out.  The Summer Event goes public on Tuesday.  Do you want in before the word is out to everyone?  I can help you via text, email, Zoom, or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full-price) and send them a link to their closet.

    Get the list of SKUs for the Summer Event:

    Please make sure to continue checking the SKU list daily for the most up-to-date fabric availability. As the Summer Event progresses, certain fabrics will be removed from the list as they sell out. Checking the list daily ensures you always have the most current selection to present to your Clients. We also recommend that you access the Event SKUs through this link only and avoid saving a separate copy of the list. This will ensure you’re always viewing the most accurate and updated version of the list.

    Summer Event Styleboards

    Feel free to utilize the provided styleboards to share the Summer Event with your Clients. These boards provide a mix of both full-price and special-price products. The star icon indicates the items that are at a reduced price.

    Click the image to expand. 

    FAQ

    The event starts on Tuesday, May 13th.

    The Summer Event will end on June 15, 2025. On that date, the sale page will be removed from jhilburn.com, and the Event product will return to full price on jhilburn.com and in the Green Room.

    You should contact your Clients when the Private Summer Event starts on May 13th. The Company will send a Client marketing email announcing the Public Event on Tuesday, May 20th. However, you can take orders beginning Tuesday, May 13th.

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact the Stylist Success Team for assistance.

    Reference your PURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review. NOTE: Clients can not take advantage of the “Three Made for Me” offer if they place an order themselves on JHilburn.com. This offer is only available for Stylist-placed orders in the Green Room or Stylist App.

    Private Sale period (May 13th – May 19th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (May 20th  – May 26th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (May 27th – June 8th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 50% of the sale price.  

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Sales and Leadership Plan for any further questions regarding earnings.

    All sale products are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. 

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact the Stylist Success Team so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.

    No. Event pricing is available only on purchases made during the Summer Event. There will be little or no Spring 2025 swatches in the sale. 

    No. All suits are listed with separated SKUs for jackets and trousers.

  • Social Media & Marketing Center for Stylists

    Welcome to the Social Media & Marketing Center

    This page is your go-to resource for all things marketing and social media. Whether you’re promoting your J.Hilburn business online or reaching out to clients in your community, you’ll find the tools, assets, and guidance you need to market confidently and in line with our brand standards.

    How We Share Social Media Assets

    To make marketing easier and more accessible, we’ll deliver social media graphics directly to you with each new client-facing email. Here’s how to access them:

    • Text Alerts: When a new email goes out to clients, we’ll send a text with the accompanying social media assets so you can post quickly and easily.

    • Stylist Central Facebook Group: We’ll also post the same graphics in our Stylist Central group, giving you another space to access new assets.

    • Content Library: Want to access existing content for ongoing promotions or evergreen topics? A curated collection of past graphics is available anytime via our Dropbox Folder.

    Requesting Custom Marketing Assets

    Have a unique marketing need? We’re excited to introduce a new, streamlined process for requesting custom assets, backed by a dedicated Home Office team member focused solely on supporting your creative requests. This new role was created to ensure you get the materials you need quickly, professionally, and in line with our brand.

    Stylists will submit requests using a simple online form. Whether it’s a custom flyer for an event, branded signage for your studio, or a digital graphic tailored to your business, we’re here to help bring your vision to life.

    See below for the link to the Custom Asset Request Form. 

    Helpful Links & Resources

    Important Brand Reminders

    Brand consistency matters. Please remember:

    • Do not create your own materials using J.Hilburn photography or branding.

    • Do not overlay the J.Hilburn logo on personal images or collages.

    • Always use brand-approved assets and follow the guidelines outlined in our Brand Rule Book to maintain professionalism and compliance.

    If you have any questions, reach out to  our Stylist Success Team. We’re here to support your success every step of the way.

  • The 2024 Winter Event: Toolkit & FAQ

    Our Winter Event is designed to have compelling prices for Clients up to 40% off. The private event and first week of the public event will be at 75% CV so you can maximize your sales and commission. We will shift to 50% CV on December 8th, so maximize your earnings of 75% CV during the first two weeks of the Event. Thank you for all you do!

    Promotional Headlines:

    • Select Custom Suiting, Sportcoats, Shirts, Knits, Pants, and Outerwear up to 40% off
    • Custom Shirts, Knits, and Casual Pants will be Buy 3 or More, Get $10 off each. The “Three Made for Me” offer is valid for both discounted Winter Event items and Full Price items.
    • Stock Up on Socks: The perfect stocking stuffers at $9.

    Private Sale Starting Monday, November 25th through Saturday, November 30th:

    1.  All Sale Categories will be 75% CV on sale items.
    2. Stylist-led: No marketing emails will be sent to Clients
    3. Reach out via Custom Made Social, text, and email
    4. Sale prices will be visible on jhilburn.com; Sale items are merchandised in the Sale section only. 

    Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV 

    • PV-Q = Qualification Volume
    • PV-C = Commissionable Volume
    • TV = Team Volume 
    • DV = Downline Volume

    Download these shareable images:

    • Click on the image to open full-size. Right-click on the image / Hold the image, then a window will open, and you will click ‘Save Image’. This will be saved in the folder you select or in Downloads.

    Image #1 for Sharing Via Social Media

    Image #2 for Sharing Via Text Message

    Public Sale Starting Sunday, December 1st:

    1. CV at 75% on sale items through December 7th. CV at 50% on sale items from December 8th through December 31st
    2. Marketing will begin with all Subscribed Clients
    3. The homepage will reflect the Winter Event
    Things to remember:

    1.) Products eligible for the Winter Event

    The majority of products that will be on sale will be from Spring/Summer 2024 and older. There may be a few, but not many, Essential swatches on sale. 

    2.) jhilburn.com:

    The Winter Event product will be merchandised online in the Sale section of .com only (the sale product will not be displayed in the category as well). 

    3.) You will need to use JHilburn.com to sell Winter Event products:

    You will have some fabric swatches for sale products, but most likely not all since there are previous season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale. 

    4.) Quantities:

    Products on sale are limited in quantity, so it is to your benefit to sell sale products as soon as possible while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.

    5.) Work Digitally

    We have seen the best success during Sale periods when Stylists work efficiently with their time and use their digital tools – Style Boards (in Green Room App or Green Room website), Shirt & Knit Configurators, Custom-Made Social, text, email, virtual appointments, etc. 

    BEST PRACTICES, & TIPS  

    • Double-check your work, measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old profiles to minimize any mistakes. 
    • Suggest your Client send the order to you versus checking out themselves so you can review the order for best results. 
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to use add-on items:  belts, socks, scarves, etc., to build your order value.   
    • Use a blended approach.  Blending in full-price items will increase your earnings.  Add a full-price item onto the style board you suggest for them.  Give them Style Boards so they “buy the look”.  
    • Value proposition: Show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • If you are a New Stylist: build a list of 25 to reach out to….think of guys who might be more price-sensitive.
    • TEXT first thing in the morning: “Hi XXX, my Private Winter Event launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from November 25–November 30 and it is up to 40% off.  Do you want in??  Let me know ASAP so I can get you the details.” 
    • A few days later, send another text to those that haven’t responded yet:  “Hi XXX, I didn’t want you to miss out.  The Winter Event goes public on Sunday.  Do you want in before the word is out to everyone?  I can help you via text, email, zoom, or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full price) and send them a link to their closet.

    Download the list of SKUs here for the Winter Event:

    The event starts on Monday, November 25th.  

    The Winter Event will end on December 31, 2024. On that date, the sale page will no longer be visible on jhilburn.com and sale product will no longer be available. Sale items with decent inventory levels may be added back to the assortment at full price after the sale event.

    You should contact your Clients when the Winter Event starts. The Company will send a Client marketing email announcing the event on Sunday, December 1st. However, you can take orders beginning Monday, November 25th during the Private Event. Do not pre-build orders in advance of the Winter Event start date. Sale prices will only be reflected on orders created after the Event start date on November 25, 2024. 

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact Stylist Care or Fit Advice.

    Reference your PURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review.

    Private Sale period (November 25th – November 30th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (December 1st thru December 7th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (December 8th  thru December 31st):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 50% of the sale price.  

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.

    All sale products are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. 

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.

    No. Event pricing is available only on purchases made during the Winter Event.  

    No. All suits are listed with separated SKUs for jackets and trousers.

    Sample Styleboards

  • New Suiting Arrivals – June 2024

    Our New Suiting Collection has arrived, with custom-made options that can be worn in multiple ways. Relaunching some of our best-selling studio suiting and suiting from our first-tier pricing, this collection provides an easy way to get a first-time Client into a new suit at an incredible value.

    • The first-tier priced suiting provides a gateway from off-the-rack (OTR) to Custom-Made suiting as our pricing is comparable to department & specialty store suiting.
    • These pieces are closet multipliers as they can be worn in multiple ways.  The idea with this collection is that a suit can be styled in numerous variations, not just as a full suit, but also with denim or casual pants, a casual knit top, sneakers, hoodies, and more. 
    • These suits are made from 100% wool but are lightweight, breathable, and some have a mechanical stretch that makes them ideal for year-round wear.
    • The deck for this collection contains each suit styled in multiple ways, along with the list of products featured in each look.
    • Style boards have been created for each look to help show your Client how he can style his new suit. 
  • The 2024 Summer Event: Toolkit & FAQ

    Our Summer Event is designed to have compelling prices for Clients up to 40% off. The private event will be at 75% CV so you can maximize your sales and commission. We will shift to 50% CV in July, so maximize your earnings of 75% CV during June. Thank you for all you do!

    Promotional Headlines:

    • Select Custom Suiting, Sportcoats, Shirts, Knits, Pants, and Outerwear up to 40% off
    • Custom Shirts, Knits, and Casual Pants will be Buy 3 or More, Get $10 off each. The “Three Made for Me” offer is valid for both discounted Summer Event items and Full Price items.
    • Stock Up on Socks: All Socks are 50% off.

    Private Sale Starting Tuesday, June 4th through Monday, June 10th:

    1.  All Sale Categories will be 75% CV on sale items.
    2. Stylist-led: No marketing emails will be sent to Clients
    3. Reach out via Custom Made Social, text, and email
    4. Sale prices will be visible on jhilburn.com; Sale items are merchandised in the Sale section only. 

    Don’t Forget – Rank Advancement is based on your QV for all Rank Qualifications plus 100% of your PV-Q counts towards TV and DV 

      • PV-Q = Qualification Volume
      • PV-C = Commissionable Volume
      • TV = Team Volume 
      • DV = Downline Volume
     

    Download this shareable image:

    • Right Click on the image / Hold the image, then a window will open, and you will click Save Image. This will save in the folder you select or Downloads.

    Public Sale Starting Tuesday, June 11th:

    1. CV at 75% on sale items through June 30th. An update will be sent on July 1st to remind you of any changes regarding CV to 50%. 
    2. Marketing will begin with all Subscribed Clients
    3. The homepage will reflect the Summer Event
    Things to remember:

    1.) Products eligible for the Summer Event

    The majority of products that will be on sale will be from Fall/Winter 2023 and older. There may be a few, but not many, Essential swatches and a few slow-selling Spring 2024 swatches on sale

    2.) jhilburn.com:

    The Summer Event product will be merchandised online in the Sale section of .com only (the sale product will not be displayed in the category as well). 

    3.) You will need to use JHilburn.com to sell Summer Event products:

    You will have some fabric swatches for sale products, but most likely not all since there are previous season fabric swatches in this sale. This means that you will need to be familiar with jhilburn.com to sell Clients products that are on sale. 

    4.) Quantities:

    Products on sale are limited in quantity, so it is to your benefit to sell sale products as soon as possible while quantities are available. Enter your orders when you take them. Don’t wait, as supply may run out.

    5.) Work Digitally

    We have seen the best success during Sale periods, when Stylists work efficiently with their time and use their digital tools – Style Boards (in New Stylist App or Green Room), Shirt & Knit Configurators, Custom-Made Social, text, email, virtual appointments, etc. 

    BEST PRACTICES, & TIPS  

    • Double check your work, measure twice!
    • Verify fit and measurements for Clients who have not ordered in over 1 year.  
    • You want to set the expectation with your Clients that some fabrics may sell out.  
    • Eliminate old profiles to minimize any mistakes. 
    • Suggest your Client send the order to you vs checking out themselves so you can review the order for best results. 
    • Use the favorites section of .com to work with your Clients virtually.
    • Identify which of your Clients likes to take advantage of our “sale” events and send them a text to notify them that the Private Event has begun. 

    STRATEGIES 

    • Have an upsell item/strategy.  This is a great time to use add-on items:  belts, sock, scarves, etc., to build your order value.   
    • Use a blended approach.  Blending in full prices items will increase your earnings.  Add a full price item onto the style board you suggest for them.  Give them Style Boards so they “buy the look”.  
    • Value proposition: Show them how to extend their wardrobe. Example:  2 pants, 2 shirts & 2 knits will mix & match to create X number of looks. 
    • If you are a New Stylist: build a list of 25 to reach out to….think of guys who might be more price-sensitive.
    • TEXT first thing in the morning: “Hi XXX, my Private Summer Event launches today.  As one of my VIP Clients, I wanted to offer it to you first.  It runs from June 4–June 10 and it is up to 40% off.  Do you want in??  Let me know ASAP so I can get you the details.” 
    • A few days later, send another text to those that haven’t responded yet:  “Hi XXX, I didn’t want you to miss out.  The Summer Event goes public on Tuesday.  Do you want in before word is out to everyone?  I can help you via text, email, zoom, or style boards.” 
    • Make it easy for your Clients. If you have time, put some things in your Clients’ favorites (both sale and full price) and send them a link to their closet.

    Download the list of SKUs here for the Summer Event:

    The event starts on Tuesday, June 4th.

    The Summer Event will end on July 14, 2024. On that date, the sale page will no longer be visible on jhilburn.com and sale product will no longer be available.

    You should contact your Clients when the Summer Event starts. The Company will send a Client marketing email announcing the event on Tuesday, June 11th. However, you can take orders beginning Tuesday, June 4th,.

    No. The price discount is only available on the fabric itself. It does not apply to the styling or personalization options.

    No, we are unable to hold fabric for Clients.

    Please contact Stylist Care or Fit Advice.

    Reference your pURL to see the swatch and image of the products available in that fabric.

    Use the Fabric Inventory tab in Green Room to get the most up-to-date inventory status of SKUs.

    Your Client can order ALL product online provided he has a confirmed fit profile for the category he is purchasing. Make sure to keep an eye out for Open Web Orders through Green Room in case your Client sends his shopping bag to you for review.

    Private Sale period (June 4th – June 10th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (June 11th thru June 30th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 75% of the sale price.  

    Public Sale period (July 1st thru July 14th):

    All Categories PV (Personal Qualifying Volume) = 100% of the sale price
    All Sale Categories CV (Commissionable Volume) = 50% of the sale price.  

    Please Note: You are paid on your CV. Your PV dictates your payout percentage on the CV. Please reference the Career Plan for any further questions regarding earnings.

    All sale products are available on your PURL, under the Sale category, and will not be displayed anywhere else on .com. 

    The return policy is no different on sale items from regularly priced products. We ask our Clients to provide any returns or exchanges within ninety (90) days of the product delivery. However, because we are not replenishing the sale fabrics, remakes may not be possible because the fabric may be sold out. Please contact Stylist Care or Fit Advice so they can help you find a similar fabric style for your Client if any item needs to be returned or exchanged.

    No. Event pricing is available only on purchases made during the Summer Event. There will be little or no Spring 2024 swatches in the sale. 

    No. All suits are listed with separated SKUs for jackets and trousers.

    Sample Styleboards