NEW THIS WEEK
Conference 2025 is happening next week, and the Stylist Success Team will be in attendance. Due to the limited access to phones and email at the Conference venue, the Stylist Success Team will be available by email only from Wednesday, July 23rd, to Saturday, July 26th. Response times may longer than usual on these days. We appreciate your patience during this time.
DON’T MISS THE 2025 FALL/WINTER COLLECTION KICKOFF CALL
MONDAY, AUGUST 4TH AT 1:00 PM CST!
Join Chief Creative Officer Simon Kneen and Director of Merchandising Nicole Coury on Monday, August 4th, from 1:00 PM – 3:00 PM CST for a special kickoff call where we will unveil our highly anticipated Fall/Winter Collection. Learn about the inspiration behind the collection and the looks that will define the season. During this call, Simon and Nicole will walk you through all aspects of the new collection, including Key Looks, new styles, fabrics, and options.
HAVE YOUR SALES TOOLS AND SWATCHES ON HAND FOR THE CALL.
Be ready to take notes. The call will be recorded and available as soon as possible.
Attending this training call is an excellent opportunity to equip yourself with the essential product knowledge for the upcoming selling season so that you can wow your Clients with this exciting collection.
The 2025 Fall/Winter Collection will be available to sell on Tuesday, August 5th.
DON’T MISS!
We are excited to open pre-orders for the PRINTED version of the Fall/Winter 2025 Lookbook at $6.00 per piece. Although tariffs increased our price for the Lookbooks, we’re happy to share that YOUR price will not increase this year! The Lookbooks will be available in the Stylist Store in Packs of 5 for $30. Delivery is expected in early August to align with the launch of the season.
This PRINTED version of the Lookbook will not replace the expanded DIGITAL Lookbook that will be available before the Fall launch.
There are many reasons you should invest in this great marketing tool, including:
- New Clients – a perfect leave-behind to present our brand and collections
- Disengaged Clients – catch their attention by mailing it to them
- As a Mentor – give them to your team for them to share
- As a Recruiter – share our brand and beautiful products with potential Stylists
At this year’s Conference, we will have a physical “Stylist Store” providing attendees the opportunity to purchase our custom samples onsite! To prepare for this, starting Tuesday, July 15th, custom samples will temporarily be taken offline from the Stylist Store in Green Room.
We expect to have the custom samples back online in the Stylist Store by early August, once our Warehouse Team has completed the inventory check-in process. We will notify you as soon as the samples are officially available again online.
The Dallas Studio will be closed next week during the active portion of Conference, from Thursday, July 24th, through the morning of Saturday, July 26th. The Studio will reopen in the afternoon on Saturday after Conference concludes. We appreciate your patience during this time.
Achieve Your Target, Earn $100!
July’s heating up, and so is your chance to earn more! Here’s a challenge that puts extra cash in your pocket.
The challenge runs July 1, 2025 – July 31, 2025:
- Your target is to beat your 2024 Personal Volume (PV) by +10% in July 2025.
- If you didn’t sell more than $910 last July: Your target is minimum $1,000.
By achieving or exceeding your target by July 31st, you will earn a $100 bonus.
Combined with your PSVB earnings, your commission check will be even bigger!
Example:
Example Stylist’s July 2024 Sales: $1000
Example Stylist’s July 2025 Target: $1000 + 10% ($100) = July 2025 Target $1100
Check your PV in the Stylist App or Green Room throughout the month to track your progress. A tracker for this challenge is available in the Green Room.
Now is a good time to reach out to your Clients, build momentum, and grow your earnings. If you have any questions about this challenge, please reach out to the Stylist Success Team for assistance.
You’ve got everything to gain. Let’s go and have an amazing July.
Friendly reminder to take advantage of the Personal Sales Volume Bonus (PSVB), a great way to reward your hard work and help you grow your earnings! From April 2025 through September 2025, Stylists can earn up to an additional 3.1% bonus on their personal monthly sales volume.
The program begins at the Circle of Excellence (COE) Gold level, starting at $12,000 in monthly sales, and includes tiered bonus opportunities:
- Earn a $150 bonus when you reach COE Gold ($12K monthly PSV).
- For every additional $4,000 in Personal Sales Volume, you’ll earn an extra $150 bonus—all the way up to 3X Platinum COE ($48K).
This 6-month test program reflects our commitment to put more money in your pocket and recognize your personal sales success.
Stay focused, stay consistent, and maximize your earning potential with PSVB!
Stylists, have you placed an order in the Stylist App? If you haven’t, now is the time to start! We’re hosting a fun Prize Drawing from now until just before Conference, and all you have to do to enter is place FIVE (5) orders in the Stylist App. Here’s how it works:
How to Enter:
Place FIVE (5) orders in the App = 5 Entry Tickets into the Drawing 🎟️🎟️🎟️🎟️🎟️
Every additional order = +1 Ticket 🎟️
Orders must be placed between June 23 – July 22
Prize Drawings for Conference Attendees:
(You must attend Conference to be eligible for these drawings.)
Four (4) Stylists will win $500 CASH* 💰💰💰💰💰
One (1) lucky Stylist will win $1000 CASH* 💰💰💰💰💰💰💰💰💰💰
All Stylist Prize Drawings:
(You don’t need to attend Conference to be eligible for these drawings.)
Two (2) Stylists will win a $250 Amex Gift Card.*
So, start placing your orders in the Stylist App to increase your chances of winning BIG!
*Winners selected by random draw from eligible entry tickets. One prize per winning Stylist.
Our next Tips From the Top is scheduled for Tuesday, August 5th at 11:00 AM CST immediately following the All-Stylist call at 10:30 AM CST.
Join us for a recap of Conference highlights and sales strategies for the Fall Launch.
The Clothing Connection – June 9, 2025 – In this week’s Simon Says, Chief Creative Officer Simon Kneen explores how the right clothing deepens confidence, enhances relationships, and strengthens your identity as a Stylist.
Selling
We’ve created a handy one-page document where you will find details on fabrics, linings, and buttons that currently are unavailable and status updates for replenishment. Please be sure to check the status of items on this list before offering them to your Clients. Click the link below to view the document:
Marketing
- Tuesday, July 22 – Icons from Italy
- Friday, July 25 – Accessories
Thank you for everything you do! Have a great week!