We’re making the switch to our new Stylist App even more exciting with two contests running from August to December 2025. Whether you’re placing orders yourself or rallying your team, there’s a way for everyone to play and win! We’ve seen great adoption since Conference and heard success stories from Stylists using it, so now we’re giving you more reasons to use the Stylist App.
Contest #1: Monthly App Champion Contest
How to Enter:
Earn 1 ticket into our monthly prize drawing for every 5 orders placed through the Stylist App.
Example: 20 orders in a month = 4 tickets in the drawing!
Monthly Prizes:
🎉 $500 to 1 Stylist
🏆 $1,000 to 1 Stylist
Winners are selected by random drawing from eligible entries.
Timeline:
Runs August–December 2025
Winners announced on our Monthly All Stylist Calls
Contest #2: You & Yours App Contest
How to Enter:
Achieve the highest % of App orders placed by you (the Mentor) and your Level 1 Stylists from August-December.
Have a minimum of $50k in TV from August–December
Be Paid As Style Leader or above at least one month, between August–December 2025
Prizes:
🎉 Top 10 Teams (Mentor + Level 1 Stylists) each win $500 in product sample credits per person
Note: Only Mentors and their Level 1 Stylist with 50%+ of orders entered in the App will be eligible to receive $500 in sample credits.
Note: Stylists must have a minimum of 8 orders in the Stylist app to qualify for credits
Timeline:
Runs August–December 2025
Winners announced January 2026
Now is a great time to reach out to your Clients, build momentum, and grow your earnings. If you have any questions about either of these contests, please reach out to the Stylist Success Team for assistance.
The new Fall/Winter Collection is here, and we know that you want to learn all the details on these beautiful new items so that you can share them with your Clients. Visit the Fall/Winter 2025 Collection Training page in the Newsroom to view Simon and Nicole’s training kick-off call, the Master Swatch List, and more.
This fall, we are launching several fit updates for Outerwear Jackets, Suiting and Fashion Vests, and the Relaxed Chino. Please watch the short video below covering each of these updates.
In the latest Simon Says blog, Simon shares highlights from the new Collection launch, with a focus on key style updates and the inspiration behind them. This season blends menswear tradition with modern tailoring, introducing a new relaxed chino silhouette and a reimagined fashion vestwith updated details and fit. Shirting also sees fresh touches like new button colors and jacquard placket tapes. These changes reflect Stylist and Client feedback, aiming to keep the collection current, customizable, and relevant for every client.
We have experienced some colored shading issues on the Fall 2025 Shirting item AL249. Because of this quality issue, Albini will be replacing the fabric. However, this will delay the fabric’s availability until Pre-Spring. Providing the highest quality products is of the utmost importance to maintain our brand in the marketplace. We appreciate your understanding of the need for this delay.
We know you are excited about the new buttons available in the Fall 2025 Collection. When we shipped the new buttons, as part of your Fall 2025 Sales Tools package, we did not include the Velcro to adhere the new samples to your button display. But, good news! Velcro has been shipped this week, so you should receive it shortly. And, even better news – We are in the process of developing a new button card that will have room for all the new button options. We’ll update you when it becomes available.
Please reach out to the Stylist Success Team for assistance if you have any questions.
Prior to Conference, we launched the 30-Day App Order Sprint Giveaway. Five Conference attendees won $500-$1000 CASH as part of this giveaway for placing orders in the Stylist App. As you may recall, we also promised a post-Conference drawing for all Stylists, whether you attended Conference or not. Two (2) Stylists will win a $250 AMEX Gift Card!
Click below to watch the drawing and find out who our lucky winners are:
Congratulations to our winners, Amanda Bentley and Lisa Torba!
We announced some other exciting contests at Conference. Get the details below:
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As you can see, now is the perfect time to start using the Stylist App for all your Client orders.
Need Help with the Stylist App? Let’s Chat!
As we prepare to transition from the Green Room to our new Stylist App, we want to make sure you feel confident and ready! Whether you…
Haven’t used the app in a while and need a refresher
Have specific questions about app features or functionality
Are brand new and want a beginner-friendly tour
We’ve got you covered! Book a 1:1 Zoom session using the link below — it’s casual, helpful, and tailored to your needs.
We can even set up team calls if your group would benefit from a shared session — just book a time and email us at stylist.care@jhilburn.com so we can coordinate!
Let’s make this transition smooth, supportive, and stress-free. We’re excited to help you shine with the new app!
As part of our ongoing strategy to keep our site fresh and focused, on September 16, we will be removing items primarily from Spring 2024, Fall 2023, and earlier seasons. These items will no longer be available for purchase. These products have had great runs—spanning full price and discount opportunities—but it’s time to make space for exciting new inventory ahead. This update will help streamline the site experience for everyone by keeping the spotlight on current, relevant styles.
A list of the retiring items is included for your reference so you can plan accordingly.
Simon Kneen, was recently featured in Women’s Wear Daily where they highlighted his recent promotion to Brand President. Subscribers to Womens’ Wear Daily can read the article online HERE. Non-subscribers can view the article via the PDF below:
The PRINTED version of the Fall/Winter 2025 Lookbook is available to order at $6.00 per piece. Although tariffs increased our price for the Lookbooks, we’re happy to share that YOUR price will not increase this year! The Lookbooks will be available in the Stylist Store in Packs of 5 for $30.
This PRINTED version of the Lookbook will not replace the expanded DIGITAL Lookbook that will be available online.
There are many reasons you should invest in this great marketing tool, including:
New Clients – a perfect leave-behind to present our brand and collections
Disengaged Clients – catch their attention by mailing it to them
As a Mentor – give them to your team for them to share
As a Recruiter – share our brand and beautiful products with potential Stylists
NEW this season: Stylists can purchase personalized labels for the lookbooks in the J.Hilburn portal on Moo.com. We have reserved space on the back cover for the personalized labels.
Friendly reminder to take advantage of the Personal Sales Volume Bonus (PSVB), a great way to reward your hard work and help you grow your earnings! From April 2025 through September 2025, Stylists can earn up to an additional 3.1% bonus on their personal monthly sales volume.
The program begins at the Circle of Excellence (COE) Gold level, starting at $12,000 in monthly sales, and includes tiered bonus opportunities:
Earn a $150 bonus when you reach COE Gold ($12K monthly PSV).
For every additional $4,000 in Personal Sales Volume, you’ll earn an extra $150 bonus—all the way up to 3X Platinum COE ($48K).
This 6-month test program reflects our commitment to put more money in your pocket and recognize your personal sales success.
Stay focused, stay consistent, and maximize your earning potential with PSVB!
Our next Tips From the Top is scheduled for Tuesday, August 19th at 11:00 AM CST.
Each Tips From The Top session features an experienced Stylist from the field who will share the strategies and steps that have led to their success.
Tips From The Top is an incredible opportunity to learn from our top Stylists! Don’t miss out on the valuable tips and strategies shared during these meetings.
We’ve created a handy one-page document where you will find details on fabrics, linings, and buttons that currently are unavailable and status updates for replenishment. Please be sure to check the status of items on this list before offering them to your Clients. Click the link below to view the document:
Introducing our Newest Collection for Fall/Winter 2025
This season, we have 48 new Suiting swatches from our mill partners, including Marzotto, Huddersfield, Reda 1865, Trabaldo Togna, Vitale Barberis Canonico, Cerruti, Loro Piana Cloth, and Ermenegildo Zegna Cloth.
We brought in 57 new Shirting swatches from mills including Soktas, Somelos, Carlo Bassetti, Albini, and Thomas Mason.
For Knits, we have brought in new colors in the Reda Heavyweight Wool and Albini Flex Texture, which are also available as Shirts.
In addition to this, we have brought in two new Knit qualities, which are our new Scuba Light and our new Loro Piana Capolavoro Knits, both available in multiple colorways and silhouettes.
For Pants, we’ve brought in two new qualities as well as updates to two of our best-selling essential qualities.
We’ve brought in new colorways in Textured 4-Way Stretch, Tech Stretch Twill, Americano, and the Stretch Pincord.
Simon has designed various new silhouettes available in a wide range of swatches, including:
Suiting:
Fashion Vest – new silhouette
Windstopper Updates
Outerwear:
Convertible Quilted Blazer – new silhouette
Stand Collar Hybrid Blazer – new silhouette
Pants:
Relaxed Chino
We have made enhancements for several options as listed below.
New options include:
Shirts & Knits:
New Button Colors
Italian Spice
Italian Red
Italian Purple
Natural Sport
New Tape/Ribbons:
Red Mosaic Tile
Blue Mosaic Tile
Olive Geometric Tile
Navy Stitch
Casual Pants New Options :
Relaxed Chino
Fall/Winter 2025 Collection Kickoff Call with Simon and Nicole (Full Recording)
Fall/Winter 2025 Collection Training Slides
Slides shown during the call are available in the link below to use as a reference.
This fall, we are launching several fit updates for Outerwear Jackets, Suiting and Fashion Vests, and the Relaxed Chino. Please watch the short video below covering each of these updates.
As part of our ongoing strategy to keep our site fresh and focused, on Aug 15, we will be removing items primarily from Spring 2024 and earlier. These items will no longer be available for purchase. These products have had great runs—spanning full price and discount opportunities—but it’s time to make space for exciting new inventory ahead. This update will help streamline the site experience for everyone by keeping the spotlight on current, relevant styles.
A list of the retiring items is included for your reference so you can plan accordingly.
Also, as a reminder, we will remove select Spring/Summer items from the site at the end of September. We will send more communication about that in a few weeks.
Simon Kneen, was recently featured in Women’s Wear Daily where they highlighted his recent promotion to Brand President. Subscribers to Womens’ Wear Daily can read the article online HERE. Non-subscribers can view the article via the PDF below:
At Conference, Simon announced our partnership with our new PR firm, LGC. We are very excited to be working with LGC to increase J.Hilburn’s visibility in media. We know you are too, however, we want to remind you that LGC is engaged to work with J.Hilburn’s Home Office teamto represent the brand as a whole, not with individual Stylists.
Please do not reach out to the LGC team directly to inquire about media opportunities. All local marketing inquiries for Stylists need to be routed to the Home Office Team for approval. Please reach out to the Stylist Success Team if you have questions or need assistance.
Great news for Stylists with Clients that live in Massachusetts! The MA Sales Tax Holiday is happening next weekend – Saturday, August 10 & Sunday, August 11 – and it’s the perfect time to drive sales with your Clients.
Here’s what you need to know:
What: Massachusetts tax-free weekend applies to most retail items up to $2,500.
When: Saturday, August 10 – Sunday, August 11.
Why it matters: Your clients can save 6.25% in sales tax on eligible purchases – that’s a great incentive to invest in custom or RTW pieces for fall.
Important: The shipping address on the order must be in Massachusetts for it to qualify for the tax exemption.
We’ll be sending a client-facing email out this Saturday, August 2nd to promote the Tax-Free Weekend, but now is the time to reach out personally to your Clients and:
Offer a quick wardrobe refresh or fitting appointment
Suggest higher-ticket items (suiting, outerwear, etc.) they’ve been considering
Encourage them to take advantage of the tax savings before the weekend ends
We’ll also host a brief Zoom touch-base to talk strategy, answer questions, and share ideas on how to make the most of the weekend:
Let’s turn this into a big weekend for you and your Clients. As always, if you need support or have questions, Deb Scanlan and the Stylist Support team are here to help!
Custom samples have returned to the Stylist Store online! We temporarily removed them from the online store while we utilized some of the inventory for a live Stylist Store during Conference last week, but they are now back online. We sold a lot of custom samples at Conference, but there are still plenty available for sale. Go to the Stylist Store and see what’s there today!
DON’T MISS!
DON’T MISS THE 2025 FALL/WINTER COLLECTION KICKOFF CALL
MONDAY, AUGUST 4TH AT 1:00 PM CST!
Join Chief Creative Officer Simon Kneen and Director of Merchandising Nicole Coury on Monday, August 4th, from 1:00 PM – 3:00 PM CST for a special kickoff call where we will unveil our highly anticipated Fall/Winter Collection. Learn about the inspiration behind the collection and the looks that will define the season. During this call, Simon and Nicole will walk you through all aspects of the new collection, including Key Looks, new styles, fabrics, and options.
HAVE YOUR SALES TOOLS AND SWATCHES ON HAND FOR THE CALL.
Be ready to take notes. The call will be recorded and available as soon as possible.
Attending this training call is an excellent opportunity to equip yourself with the essential product knowledge for the upcoming selling season so that you can wow your Clients with this exciting collection.
The 2025 Fall/Winter Collection will be available to sell on Tuesday, August 5th.
We are excited to open pre-orders for the PRINTED version of the Fall/Winter 2025 Lookbook at $6.00 per piece. Although tariffs increased our price for the Lookbooks, we’re happy to share that YOUR price will not increase this year! The Lookbooks will be available in the Stylist Store in Packs of 5 for $30. Delivery is expected in early August to align with the launch of the season.
This PRINTED version of the Lookbook will not replace the expanded DIGITAL Lookbook that will be available before the Fall launch.
There are many reasons you should invest in this great marketing tool, including:
New Clients – a perfect leave-behind to present our brand and collections
Disengaged Clients – catch their attention by mailing it to them
As a Mentor – give them to your team for them to share
As a Recruiter – share our brand and beautiful products with potential Stylists
NEW this season: Stylists can purchase personalized labels for the lookbooks in the J.Hilburn portal on Moo.com. We have reserved space on the back cover for the personalized labels.
Friendly reminder to take advantage of the Personal Sales Volume Bonus (PSVB), a great way to reward your hard work and help you grow your earnings! From April 2025 through September 2025, Stylists can earn up to an additional 3.1% bonus on their personal monthly sales volume.
The program begins at the Circle of Excellence (COE) Gold level, starting at $12,000 in monthly sales, and includes tiered bonus opportunities:
Earn a $150 bonus when you reach COE Gold ($12K monthly PSV).
For every additional $4,000 in Personal Sales Volume, you’ll earn an extra $150 bonus—all the way up to 3X Platinum COE ($48K).
This 6-month test program reflects our commitment to put more money in your pocket and recognize your personal sales success.
Stay focused, stay consistent, and maximize your earning potential with PSVB!
Our next Tips From the Top is scheduled for Tuesday, August 5th at 11:00 AM CST immediately following the All-Stylist call at 10:30 AM CST.
Join us for a recap of Conference highlights and sales strategies for the Fall Launch.
We’ve created a handy one-page document where you will find details on fabrics, linings, and buttons that currently are unavailable and status updates for replenishment. Please be sure to check the status of items on this list before offering them to your Clients. Click the link below to view the document:
Thank you to all the Stylists who joined us for Conference 2025 Restyled! We hope you enjoyed it as much as we did. We look forward to seeing you next year at Conference 2026!
What: Conference 2025:
When: July 24th – 26th
Where: Dallas / Plano Marriott at Legacy Town Center
Speaker: Vice President of Sales James Burgess – Welcome & Opening Address / Recognition of New Stylists
Vice President of Sales James Burgess welcomed Stylists to the 2025 Conference and shared details on the year’s theme, Restyled, and how the theme reflects J.Hilburn’s direction into the future. He noted that one of the strengths of J.Hilburn is the Stylist community and their diverse backgrounds and talents. He recognized various groups of Stylists by the date that they joined J.Hilburn and then asked Stylists who joined within the past year to come to the stage for recognition and gifts.
Speaker: Interim CEO Beth Putman Williams – Conference Overview / New Leadership Team Introductions / Address: Making It Better For You
Interim CEO Beth Putman Williams thanked the Stylist Insights Group for their contributions to this year’s Conference and noted how they advised the Home Office team on areas of focus for the event, including workshop topics and speaker selection.
To introduce the Restyled theme, Beth reflected on quotes about change from Benjamin Franklin, Greek philosopher Heraclitus, President John F. Kennedy, and writer Isaac Asimov. She noted that the Client Value Proposition (CVP), “Making it easy for men to dress well and feel great,” remains a guiding star.
New leadership introductions included: Diana Aziz (Chief Commercial Officer), Nate Lucas (CTO and PMO), Brian Timmer (VP of Technical Services), Winnie Lam (VP of Merchandise Planning), Will Quiñonez (VP of Finance), and Dominique Hamson (Director of Stylist Success). Each was introduced with information about their professional backgrounds and fun facts about their personal lives. Legacy members of the leadership team were also introduced.
Beth outlined the Senior Leadership Team’s strategic focus, broken into three categories: People, Product, & Processes with further details provided by members of the Leadership Team.
Winnie shared data comparing 2024 and 2025 Spring Sales, highlighting out-of-stock times and related sales declines. Spring 2026 will include increased swatch counts and deeper buys. The Stylist App now includes real-time inventory statuses, including ETAs on fabric replenishment.
Speaker: Director of Stylist Success Dominique Hamson – Customer and Stylist Communication Enhancements
Dominique presented improved email and phone support metrics and introduced new ways to submit feedback via the Stylist App or SMS.
Speaker: VP of Engineering Ravi Soni – OSAT
Ravi introduced OSAT (Order Satisfaction Survey), which will track Stylist satisfaction at the order level, improving accountability and product development.
Speakers: Chief Technology Officer Nate Lucas – Stylist App Updates
Nate discussed the roadmap and goals for the Stylist App, including reaching parity with Green Room by the end of the year, then innovating further. App contests and iPad discounts were announced. App Champions who hosted Conference workshops and the Tech Team at the Conference Tech Bar were available to support adoption.
Speaker: Interim CEO Beth Putman Williams – Event in a Box
A field-initiated pilot led by Stylists Trish Mitchell and Linda Kickham was announced. The project aims to generate leads at high-profile events. A document with replicable steps will be shared field-wide. The Home Office is co-investing in this project and re-investing revenue received from it to help support and scale other field-initiated ideas.
Keynote Address “The Future Forward” by TAL CEO Roger Lee
Company Outlook and Executive Vision
Roger presented macroeconomic concerns (tariffs, cost pressures) and emphasized J.Hilburn’s intent to keep investing. He addressed inventory missteps and fit consistency issues, committing to data-driven improvements and reducing remake dependency. He called for consolidated feedback through Stylist Success and OSAT to increase responsiveness and quality.
Studio, BAO, and Independent Model Updates
Roger clarified the legal rationale for franchising and BAO frameworks. Stylist feedback has led to revisions to the framework, which will be reissued. He emphasized all selling channels are equal and announced new access to fit samples and discontinued studio-only exclusives.
Brand Stewardship
Roger announces the appointment of Simon Kneen to the role of Brand President. Simon will oversee brand messaging in public media. A PR agency will help promote J.Hilburn broadly. Simon will represent the brand in media interviews and external communications.
Mill and Partner Acknowledgments
Partners from Italian mills and Allen Edmonds were welcomed and introduced on stage. Stylists were encouraged to network and learn directly from them about fabrics and materials.
The morning’s General Session closed with a Restyled candle presented to all attendees.
Workshop #1
After the morning’s General Session, Stylists broke out into cohort groups to attend their 1st workshop.
Fireside Chat with Diana Azziz, Annette Dresser, and Lori Powell
During an engaging fireside chat, Stylists Annette Dresser and Lori Powell sat down with new Chief Commercial Officer Diana Aziz to give Stylists a glimpse into her journey, passions, and leadership philosophy. Diana shared stories from her unique background—born in Egypt, raised in Canada and Florida—and unexpected adventures like learning to ride motorcycles and sinking a boat. Her impressive career spans roles at Apple, Louis Vuitton, Dior, Prada, and The Shade Store, with each move driven by a passion for creating meaningful customer experiences. She emphasized her belief in listening and learning, being data-driven, and finding purpose in helping others thrive. Diana’s grounding principle—“there’s no job too small”—reflects her humility and drive, and her decision to join J.Hilburn stems from a desire to build something bold, unique, and impactful.
Stylist App Experience with Nate Lucas & Eugenie Carpenter
Chief Technology Officer Nate Lucas sat down with Stylist Eugenie Carpenter for a candid conversation about the Stylist App. Eugenie shared her initial hesitation and frustrations, recalling how she often reverted to the Green Room to complete tasks. However, with ongoing improvements—thanks in part to feedback from Stylists like her—she now finds the app easier, faster, and more streamlined, especially when creating styleboards. She praised the tech team for listening to user input and highlighted features like simplified product search as major time-savers. Encouraging others to adopt the app early, she advised Stylists to “get an iPad and start using it,” emphasizing how much more efficient it makes client interactions.
July App Challenge – Cash Giveaway
Stylists who qualified during July’s App Challenge were placed in a random drawing for a chance to win $500 or $1000. Five qualifying Stylists were selected to come to the stage and select an iPad case containing cash. The cases were opened one by one to reveal the amount received. Winning Stylists were:
Wendy McCullar – $500
Joy Chang – $500
Susan Ryan-Tierney – $500
Jessica Richau – $500
Stephanie Leete – $1000
Congratulations to the winners and great job using the Stylist App!
Special PR Announcement
Brand President Simon Kneen led an insightful presentation on the future of J.Hilburn’s brand, emphasizing the power of storytelling in marketing and the importance of fulfilling client aspirations through personalized, high-quality experiences. He underscored that J.Hilburn is not about shopping like everyone else, but about delivering flawless product, expert fit, and elevated confidence. Simon explored the psychology behind luxury branding, referencing Veblen goods and the aspirational halo effect that enhances perceived value. A highlight of the session was a live Zoom conversation with J.Hilburn’s new PR partner, the Linda Gaunt Communications. Linda and her team, Maggie and Ben, shared their vision for amplifying J.Hilburn’s brand through media exposure in print/online publications, strategic influencer partnerships, and cultivating VIP relationships with public figures who align with the brand’s identity.
Presentation of Fall 2025 Collection by Simon Kneen
Simon discussed the inspiration for the Fall-Winter 2025 collection, which began during a trip to London. On this trip, he saw a Bugatti parked in front of a hotel with a doorman dressed in top hat and tails. He was struck by the contrast of the modern look and feel of the automobile versus the classic quality of the hotel and doorman. He wanted to bring that same contrast of modern luxury and classic heritage to this new collection.
Color Stories in the Collection were inspired by:
Libraries & Archives
Barns & Farms
Flames of Foliage
First Frost
Stables & Horses
New Products and Innovations:
A variety of new styles include the fashion vest, double pleat soft-leg pants, and stand collar options.
The collection includes outerwear, suits, and casual wear, with exclusive fabrics from top mills around the world, including jacquard and velvet.
Fall 2025 Collection Fashion Show
Simon and Nicole walked Stylists through each individual look from the runway show.
Cocktail Reception
Recognition Awards – Highlights
Spirit of J. Hilburn Award:This prestigious, stylist-nominated award is given to a leader who embodies the true essence of J.Hilburn, representing our core values – integrity, commitment, community-building, and positivity.
This year’s recipient is Laura Getty, recognized for her leadership, generosity, kindness, and support to her team. A heartfelt surprise video message from her family added to the honor.
Top Sellers: Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.
#10 – Susan Bendalin – $272,756 in personal volume
#9 – Sarah Ramsay – $303,394 in personal volume
#8 – Marni Rutan – $310,951 in personal volume
#7 – Allison Fainter – $322,936 in personal volume
#6 – Katie DeGrazia – $336,963 in personal volume
#5 – Chris Hite – $343,758 in personal volume
#4 – Sara Priest – $365,465 in personal volume
#3 – Laura Getty – $367,438 in personal volume
#2 – Rikki Calvert – $383,962 in personal volume
#1 – Eugenie Carpenter – $416,228 in personal volume
Studio Plan Top Sellers: Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.
#5 – Katie Cantrill – $475,063 in personal volume
#4 – Graham Shaffer-Rais – $504,057 in personal volume
#3 – Lisa Torba – $539,885 in personal volume
#2 – Annette Dresser – $632,597 in personal volume
#1 – Libby Tonucci – $1,089,098 in personal volume
New Stylist Top Sellers: New Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.
#5 – Elisabeth Taylor – $15,115 in personal volume
#4 – Donnell Smith – $15,828 in personal volume
#3 – Alison Knapp – $27,619 in personal volume
#2 – Alisa Pipkin – $33,666 in personal volume
#1 – Molly Natsues – $47,122 in personal volume
Studio Plan New Stylist Top Sellers: New Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.
#5 – Laura Scott-Wise – $9,130 in personal volume
#4 – Krista Massara – $9,905 in personal volume
#3 – Shauna Wise – $11,563 in personal volume
#2 – Angela Shu – $37,614 in personal volume
#1 – Johanna Argan – $53,998 in personal volume
Mentors accepted awards for absent Stylists.
Top New Business Builders: Mentors with the most volume ($) from Level 1 New Stylists who joined January 1st, 2024, through June 30th, 2025.
#5 – Cameron Gatt – $35,378 total growth
#4 – Andi Galvin – $36,208 total growth
#3 – Trish Mitchell – $37,614 total growth
#2 – Christine Mattsson – $47,122 total growth
#1 – Katie Cantrill – $55,912 total growth
Top Stylist Studio Team Volume: Studio Teams with the highest combined team volume ($) sold from Conference 2024 through Conference 2025.
#3 – Bellevue, WA Studio Team – $988,646 – Studio Owner: Annette Dresser
#2 -Portsmouth, NH Studio Team – $1,086,659 – Stuido Owner: Joanie Dickenson
#1 – Dublin, OH Studio Team – $1,840,313 – Studio Owner: Libby Tonucci
Growing Elite: Sonoma Trip Earners
Twenty-two Stylists earned an exciting trip to Sonoma, California, based on their performance in six growth categories. They are:
Eugenie Carpenter – Top Sales Volume Earner
Laura Getty – Top Sales Volume Earner
Annette Dresser – Top Studio Sales Volume Earner
Libby Tonucci – Top Studio Sales Volume Earner
Kyle Jane Kurtz – Personal Volume Growth Earner
Sylvia Zerwas – Personal Volume Growth Earner
Johnna Haines – Personal Volume Growth Earner
Shonaree Michael – Personal Volume Growth Earner
Steffanie Leete – Personal Volume Growth Earner
Katie DeGrazia – Personal Volume Growth Earner
Ellie-Park Jesberg – Personal Studio Volume Growth Earner
Tamie Burnett – Personal Studio Volume Growth Earner
Sally Michael – Personal Studio Volume Growth Earner
Stacey Mlicki – Personal Studio Volume Growth Earner
Graham Shaffer-Rais – Personal Studio Volume Growth Earner
Phyllis Walker – Personal Studio Volume Growth Earner
Lisa Torba – New Client Acquisition Earner
Marni Rutan – New Client Acquisition Earner
Joanie Dickinson – New Client Acquisition Earner
Katie Cantrill – New Client Acquisition Earner
Jessica Richau – Product Incentive Earner
Sara Priest – Product Incentive Earner
After-Awards Party
The evening concluded with a surprise interactive entertainment experience: a live karaoke band with Stylists performing the vocals. Guests were encouraged to participate solo or in groups for a fun night.
Keynote Address “Luxury Redefined” by Dr. Daniel Langer
On the Friday morning of Conference, keynote speaker Dr. Daniel Langer delivered a powerful and thought-provoking address titled Luxury Redefined, challenging attendees to rethink what luxury truly means in today’s rapidly evolving market. He explored how rising prices, eroding consumer trust, and shifting expectations—especially among Gen Z and Millennial clients—have put the luxury industry at a crossroads. Simply selling a product or a dream is no longer enough; today’s clients demand authenticity, emotional connection, and personalized experiences. Dr. Langer outlined four essential pillars for selling luxury: unlocking the client’s emotional key, telling meaningful stories, delivering consistent and memorable experiences, and continually inspiring and surprising clients. He emphasized the critical role Stylists play in making value visible, creating aspiration, and offering undivided attention. Stylists left the session inspired and equipped with a signed copy of his book to continue redefining luxury in their own businesses.
Stylists Attended Workshops 2, 3 & 4
Preview of the Home Office Showroom & Training Center
Brand President Simon Kneen shared updates on the delayed grand opening of the new Home Office showroom. Renderings were presented, showcasing areas dedicated to product displays, training zones, and studio-style settings. The space is designed for Stylist onboarding and training, and showcasing seasonal product collections. Full completion is expected by mid-September or October.
Circle of Excellence Achievers
Stylists are recognized in different categories based on consistent sales performance. Congratulations to the following Stylists:
Bronze Circle of Excellence:
Stylists who sold $4,000 – $7,999 each month from Conference 2024 to Conference 2025 (12 months).
Abbigail Mason – Studio Seller
Andi Galvin – Executive Director
Ann Lindsay – Managing Director
Barb Jarvis – Senior Managing Director
Boots Harris – Managing Director
Cecilia Balser – Style Leader
Cheryl Harding – Style Leader
Cristina Bedwell – Executive Style Consultant
Deedo Painter – Senior Managing Director
Denise McBride – Executive Style Consultant
Denise Rosenblum – Senior Managing Director
Glenna Marino – Studio Director
Holly Milledge – Style Consultant
Jane Wolfman – Executive Director
Jennifer Shinners – Senior Managing Director
Jessica Kramer – Style Leader
Jessica Richau – Managing Director
Jill Kennedy – Senior Managing Director
John Anthony – Style Consultant
Joy Chang – Senior Style Leader
Juliet Ragaishis – Managing Director
Lara Kercinik – Senior Style Consultant
Leah McCoy – Studio Seller
Lori Powell – Executive Director
Paige Thomas – Managing Director
Peg Albert – Executive Style Leader
Reagan Roberts – Senior Style Consultant
Ruben Zambrano – Senior Style Consultant
Sally Michael – National Executive Director
Stacey Mlicki – Studio Seller
Susan Schmitt – Executive Style Leader
Suzanne Masciantonio – Senior Style Consultant
Teresa Regillo – Style Leader
Silver:
Stylists who sold $8,000 – $11,999 each month from Conference 2024 to Conference 2025 (12 months).
Alvin Cooper III – Style Consultant
Cameron Gatt – Executive Director
Diane Reed – Style Leader
Jan Adams – Executive Style Leader
Joyce Wells – Senior Managing Director
Leanne Hagan – Senior Style Consultant
Sara Priest – Managing Director
Susan Kantor – Managing Director
Susan Mattison – Managing Director
Gold:
Stylists who sold $12,000 – $15,999 each month from Conference 2024 to Conference 2025 (12 months).
Chris Hite – Style Consultant
Joanie Dickinson – Studio Executive Director
Julie Mallat – Executive Director
Katie DeGrazia – Style Leader
Lisa Mitchell – Style Consultant
Lisa Sklar – Executive Style Leader
Rikki Calvert – Style Leader
Sarah Ramsay – Executive Director
Platinum:
Stylists who sold $16,000+ each month from Conference 2024 to Conference 2025 (12 months).
Allison Fainter – Senior Managing Director
Annette Dresser – Studio Executive Director
Christine Mattsson – Senior Style Leader
Eugenie Carpenter – Senior Managing Director
Graham Shaffer-Rais – Studio Seller
Katie Cantrill – Studio Managing Director
Laura Getty – Senior Managing Director
Libby Tonucci – Studio Executive Director
Lisa Torba – Studio Managing Director
Marni Rutan – Senior Style Consultant
Phyllis Walker – Studio Executive Director
Susan Bendalin – Executive Style Leader
Tamie Burnett – Managing Director
Trish Mitchell – Studio Managing Director
Wendy McCullar – Managing Director
Announcement of Our New Brand Champions
The Brand Champion is the Growth Leader for the year (July 1st, 2024, through June 30th, 2025), who ranked in the top for the following categories:
Keynote Address “Start with Why” by Jerry ThompSon III
On Saturday morning of Conference, keynote speaker Jerry ThompSon III delivered an energizing and deeply personal address titled Start with Why, centered on the power of purpose-driven communication and leadership. Drawing on Simon Sinek’s Golden Circle model, Jerry guided Stylists through the difference between what we do, how we do it, and—most importantly—why we do it. He emphasized that your “why” is the articulation of you at your natural best and that your business won’t truly evolve until you do. Using humor, real-life stories, and insights from neuroscience, Jerry highlighted the emotional key to connection, reinforcing ideas from Dr. Langer’s talk. He encouraged Stylists to reflect on their own purpose, embrace authenticity, and lean into their uniqueness to foster deeper, more meaningful relationships with clients. Ultimately, he challenged the audience to lead with their why—because people don’t buy what you do, they buy why you do it.
Stylists Attended Workshop #5
Goal Setting: Commitment for Growth
Stylists participated in a group reflection exercise, sharing ideas such as:
Creating meaningful memories before client appointments.
Adapting to each client’s emotional and practical needs.
Avoiding the trap of becoming a commodity by emphasizing personalization and luxury.
Being deliberate and present in each appointment.
Owning one’s authentic self and creating a unique value proposition.
Stylist Share Out
Several Stylists shared personal stories about nearly retiring, losing motivation, or facing hardship. Conference rekindled their commitment. They emphasized the importance of the J.Hilburn community, peer encouragement, and the meaningful opportunity the business provides to support family, build relationships, and express personal values. New and seasoned Stylists reaffirmed their belief in the company’s direction.
Closing Address by Beth Putman Williams
Beth Putman-Williams, Interim CEO, delivered an emotional closing message recounting her personal story of impact in Ethiopia, drawing a parallel to her commitment to J.Hilburn. She encouraged all Stylists to reflect on their ‘why’ and celebrate the transformation they’ve achieved together. She then welcomed the Home Office team to the stage to give a round of applause to the Stylists attending Conference.
A Stylist-led strategy session focused on building a stronger, more intentional sales strategy to elevate monthly volume. Covers techniques, behaviors, and systems for growing order volume.
A guided instruction of the Fall Collection, highlighting key seasonal features, details, styling updates, and how to present them to Clients confidently.
