Day 1 Highlights

Speaker: Vice President of Sales James Burgess  –  Welcome & Opening Address / Recognition of New Stylists

Vice President of Sales James Burgess welcomed Stylists to the 2025 Conference and shared details on the year’s theme, Restyled, and how the theme reflects J.Hilburn’s direction into the future. He noted that one of the strengths of J.Hilburn is the Stylist community and their diverse backgrounds and talents. He recognized various groups of Stylists by the date that they joined J.Hilburn and then asked Stylists who joined within the past year to come to the stage for recognition and gifts. 

Speaker: Interim CEO Beth Putman Williams – Conference Overview / New Leadership Team Introductions / Address: Making It Better For You

Speaker: VP of Merchandise Planning Winnie Lam – Inventory Planning & Visibility

Winnie shared data comparing 2024 and 2025 Spring Sales, highlighting out-of-stock times and related sales declines. Spring 2026 will include increased swatch counts and deeper buys. The Stylist App now includes real-time inventory statuses, including ETAs on fabric replenishment. 

Speaker: Director of Stylist Success Dominique Hamson – Customer and Stylist Communication Enhancements

Dominique presented improved email and phone support metrics and introduced new ways to submit feedback via the Stylist App or SMS. 

Speaker: VP of Engineering Ravi Soni – OSAT

Ravi introduced OSAT (Order Satisfaction Survey), which will track Stylist satisfaction at the order level, improving accountability and product development.

Speakers: Chief Technology Officer Nate Lucas – Stylist App Updates

Nate discussed the roadmap and goals for the Stylist App, including reaching parity with Green Room by the end of the year, then innovating further. App contests and iPad discounts were announced. App Champions who hosted Conference workshops and the Tech Team at the Conference Tech Bar were available to support adoption.

Speaker: Interim CEO Beth Putman Williams – Event in a Box

A field-initiated pilot led by Stylists Trish Mitchell and Linda Kickham was announced. The project aims to generate leads at high-profile events. A document with replicable steps will be shared field-wide. The Home Office is co-investing in this project and re-investing revenue received from it to help support and scale other field-initiated ideas. 

Keynote Address “The Future Forward” by TAL CEO Roger Lee

Company Outlook and Executive Vision 

Roger presented macroeconomic concerns (tariffs, cost pressures) and emphasized J.Hilburn’s intent to keep investing. He addressed inventory missteps and fit consistency issues, committing to data-driven improvements and reducing remake dependency. He called for consolidated feedback through Stylist Success and OSAT to increase responsiveness and quality. 

Studio, BAO, and Independent Model Updates 

Roger clarified the legal rationale for franchising and BAO frameworks. Stylist feedback has led to revisions to the framework, which will be reissued. He emphasized all selling channels are equal and announced new access to fit samples and discontinued studio-only exclusives. 

Brand Stewardship

Roger announces the appointment of Simon Kneen to the role of Brand President. Simon will oversee brand messaging in public media. A PR agency will help promote J.Hilburn broadly. Simon will represent the brand in media interviews and external communications. 

Mill and Partner Acknowledgments 

Partners from Italian mills and Allen Edmonds were welcomed and introduced on stage. Stylists were encouraged to network and learn directly from them about fabrics and materials.

The morning’s General Session closed with a Restyled candle presented to all attendees.

Workshop #1

After the morning’s General Session, Stylists broke out into cohort groups to attend their 1st workshop.

Fireside Chat with Diana Azziz, Annette Dresser, and Lori Powell

During an engaging fireside chat, Stylists Annette Dresser and Lori Powell sat down with new Chief Commercial Officer Diana Aziz to give Stylists a glimpse into her journey, passions, and leadership philosophy. Diana shared stories from her unique background—born in Egypt, raised in Canada and Florida—and unexpected adventures like learning to ride motorcycles and sinking a boat. Her impressive career spans roles at Apple, Louis Vuitton, Dior, Prada, and The Shade Store, with each move driven by a passion for creating meaningful customer experiences. She emphasized her belief in listening and learning, being data-driven, and finding purpose in helping others thrive. Diana’s grounding principle—“there’s no job too small”—reflects her humility and drive, and her decision to join J.Hilburn stems from a desire to build something bold, unique, and impactful.

Stylist App Experience with Nate Lucas & Eugenie Carpenter

Chief Technology Officer Nate Lucas sat down with Stylist Eugenie Carpenter for a candid conversation about the Stylist App. Eugenie shared her initial hesitation and frustrations, recalling how she often reverted to the Green Room to complete tasks. However, with ongoing improvements—thanks in part to feedback from Stylists like her—she now finds the app easier, faster, and more streamlined, especially when creating styleboards. She praised the tech team for listening to user input and highlighted features like simplified product search as major time-savers. Encouraging others to adopt the app early, she advised Stylists to “get an iPad and start using it,” emphasizing how much more efficient it makes client interactions. 

July App Challenge – Cash Giveaway

Stylists who qualified during July’s App Challenge were placed in a random drawing for a chance to win $500 or $1000. Five qualifying Stylists were selected to come to the stage and select an iPad case containing cash. The cases were opened one by one to reveal the amount received. Winning Stylists were:

• Wendy McCullar – $500
• Joy Chang – $500
• Susan Ryan-Tierney – $500
• Jessica Richau – $500
• Stephanie Leete – $1000

Congratulations to the winners and great job using the Stylist App!

Special PR Announcement

Brand President Simon Kneen led an insightful presentation on the future of J.Hilburn’s brand, emphasizing the power of storytelling in marketing and the importance of fulfilling client aspirations through personalized, high-quality experiences. He underscored that J.Hilburn is not about shopping like everyone else, but about delivering flawless product, expert fit, and elevated confidence. Simon explored the psychology behind luxury branding, referencing Veblen goods and the aspirational halo effect that enhances perceived value. A highlight of the session was a live Zoom conversation with J.Hilburn’s new PR partner, the Linda Gaunt Communications. Linda and her team, Maggie and Ben, shared their vision for amplifying J.Hilburn’s brand through media exposure in print/online publications, strategic influencer partnerships, and cultivating VIP relationships with public figures who align with the brand’s identity.

Presentation of Fall 2025 Collection by Simon Kneen

Simon discussed the inspiration for the Fall-Winter 2025 collection, which began during a trip to London. On this trip, he saw a Bugatti parked in front of a hotel with a doorman dressed in top hat and tails. He was struck by the contrast of the modern look and feel of the automobile versus the classic quality of the hotel and doorman. He wanted to bring that same contrast of modern luxury and classic heritage to this new collection.

Color Stories in the Collection were inspired by: 

• Libraries & Archives
• Barns & Farms
•  Flames of Foliage
• First Frost
• Stables & Horses

New Products and Innovations:

• A variety of new styles include the fashion vest, double pleat soft-leg pants, and stand collar options. 
• The collection includes outerwear, suits, and casual wear, with exclusive fabrics from top mills around the world, including jacquard and velvet. 

Fall 2025 Collection Fashion Show

Simon and Nicole walked Stylists through each individual look from the runway show. 

Cocktail Reception

Recognition Awards – Highlights

Spirit of J. Hilburn Award:  This prestigious, stylist-nominated award is given to a leader who embodies the true essence of J.Hilburn, representing our core values – integrity, commitment, community-building, and positivity.

• This year’s recipient is Laura Getty, recognized for her leadership, generosity, kindness, and support to her team. A heartfelt surprise video message from her family added to the honor. 

Top Sellers:  Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #10 – Susan Bendalin – $272,756 in personal volume
• #9 – Sarah Ramsay – $303,394 in personal volume
• #8 – Marni Rutan – $310,951 in personal volume
• #7 – Allison Fainter – $322,936 in personal volume
• #6 – Katie DeGrazia – $336,963 in personal volume
• #5 – Chris Hite – $343,758 in personal volume
• #4 – Sara Priest – $365,465 in personal volume
• #3 – Laura Getty – $367,438 in personal volume
• #2 – Rikki Calvert – $383,962 in personal volume
• #1 – Eugenie Carpenter – $416,228 in personal volume

Studio Plan Top Sellers: Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #5 – Katie Cantrill – $475,063 in personal volume
• #4 – Graham Shaffer-Rais – $504,057 in personal volume
• #3 – Lisa Torba – $539,885 in personal volume
• #2 – Annette Dresser – $632,597 in personal volume
• #1 – Libby Tonucci – $1,089,098 in personal volume

New Stylist Top Sellers: New Standard Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025. 

• #5 – Elisabeth Taylor – $15,115 in personal volume
• #4 – Donnell Smith – $15,828 in personal volume
• #3 – Alison Knapp – $27,619 in personal volume
• #2 – Alisa Pipkin – $33,666 in personal volume
• #1 – Molly Natsues – $47,122 in personal volume

Studio Plan New Stylist Top Sellers: New Studio Plan Stylists who sold the most personal volume ($) July 1st, 2024, through June 30th, 2025.

• #5 – Laura Scott-Wise – $9,130 in personal volume
• #4 – Krista Massara – $9,905 in personal volume
• #3 – Shauna Wise – $11,563  in personal volume
• #2 – Angela Shu – $37,614 in personal volume
• #1 – Johanna Argan – $53,998 in personal volume

Top New Business Builders: Mentors with the most volume ($) from Level 1 New Stylists who joined January 1st, 2024, through June 30th, 2025.

• #5 – Cameron Gatt – $35,378 total growth
• #4 – Andi Galvin – $36,208 total growth
• #3 – Trish Mitchell – $37,614 total growth
• #2 – Christine Mattsson – $47,122 total growth
• #1 – Katie Cantrill – $55,912 total growth

Top Stylist Studio Team Volume:  Studio Teams with the highest combined team volume ($) sold from Conference 2024 through Conference 2025.

• #3 – Bellevue, WA Studio Team – $988,646 – Studio Owner: Annette Dresser
• #2 -Portsmouth, NH Studio Team – $1,086,659 – Stuido Owner: Joanie Dickenson
• #1 – Dublin, OH Studio Team – $1,840,313 – Studio Owner: Libby Tonucci

Growing Elite: Sonoma Trip Earners

Twenty-two Stylists earned an exciting trip to Sonoma, California, based on their performance in six growth categories.  They are:

• Eugenie Carpenter  –  Top Sales Volume Earner
• Laura Getty  –  Top Sales Volume Earner
• Annette Dresser  –  Top Studio Sales Volume Earner
• Libby Tonucci  –  Top Studio Sales Volume Earner
• Kyle Jane Kurtz  –  Personal Volume Growth Earner
• Sylvia Zerwas  – Personal Volume Growth Earner
• Johnna Haines  – Personal Volume Growth Earner
• Shonaree Michael  – Personal Volume Growth Earner
• Steffanie Leete  – Personal Volume Growth Earner
• Katie DeGrazia  – Personal Volume Growth Earner
• Ellie-Park Jesberg  – Personal Studio Volume Growth Earner
• Tamie Burnett  – Personal Studio Volume Growth Earner
• Sally Michael  – Personal Studio Volume Growth Earner
• Stacey Mlicki  – Personal Studio Volume Growth Earner
• Graham Shaffer-Rais  – Personal Studio Volume Growth Earner
• Phyllis Walker  – Personal Studio Volume Growth Earner
• Lisa Torba  –  New Client Acquisition Earner
• Marni Rutan  – New Client Acquisition Earner
• Joanie Dickinson  – New Client Acquisition Earner
• Katie Cantrill  – New Client Acquisition Earner
• Jessica Richau  –  Product Incentive Earner
• Sara Priest  – Product Incentive Earner

After-Awards Party

The evening concluded with a surprise interactive entertainment experience: a live karaoke band with Stylists performing the vocals. Guests were encouraged to participate solo or in groups for a fun night. 

Day 2 Highlights

Keynote Address “Luxury Redefined” by Dr. Daniel Langer

On the Friday morning of Conference, keynote speaker Dr. Daniel Langer delivered a powerful and thought-provoking address titled Luxury Redefined, challenging attendees to rethink what luxury truly means in today’s rapidly evolving market. He explored how rising prices, eroding consumer trust, and shifting expectations—especially among Gen Z and Millennial clients—have put the luxury industry at a crossroads. Simply selling a product or a dream is no longer enough; today’s clients demand authenticity, emotional connection, and personalized experiences. Dr. Langer outlined four essential pillars for selling luxury: unlocking the client’s emotional key, telling meaningful stories, delivering consistent and memorable experiences, and continually inspiring and surprising clients. He emphasized the critical role Stylists play in making value visible, creating aspiration, and offering undivided attention. Stylists left the session inspired and equipped with a signed copy of his book to continue redefining luxury in their own businesses.

Stylists Attended Workshops 2, 3 & 4

Preview of the Home Office Showroom & Training Center

Brand President Simon Kneen shared updates on the delayed grand opening of the new Home Office showroom. Renderings were presented, showcasing areas dedicated to product displays, training zones, and studio-style settings.  The space is designed for Stylist onboarding and training, and showcasing seasonal product collections. Full completion is expected by mid-September or October. 

Circle of Excellence Achievers  

Stylists are recognized in different categories based on consistent sales performance. Congratulations to the following Stylists: 

Bronze Circle of Excellence:

Stylists who sold $4,000 – $7,999 each month from Conference 2024 to Conference 2025 (12 months).

• Abbigail Mason – Studio Seller
• Andi Galvin – Executive Director
• Ann Lindsay – Managing Director
• Barb Jarvis – Senior Managing Director
• Boots Harris – Managing Director
• Cecilia Balser – Style Leader
• Cheryl Harding – Style Leader
• Cristina Bedwell – Executive Style Consultant
• Deedo Painter – Senior Managing Director
• Denise McBride – Executive Style Consultant
• Denise Rosenblum – Senior Managing Director
• Glenna Marino – Studio Director
• Holly Milledge – Style Consultant
• Jane Wolfman – Executive Director
• Jennifer Shinners – Senior Managing Director
• Jessica Kramer – Style Leader
•  Jessica Richau – Managing Director
• Jill Kennedy – Senior Managing Director
• John Anthony – Style Consultant
• Joy Chang – Senior Style Leader
• Juliet Ragaishis – Managing Director
• Lara Kercinik – Senior Style Consultant
• Leah McCoy – Studio Seller
• Lori Powell – Executive Director
• Paige Thomas – Managing Director
• Peg Albert – Executive Style Leader
• Reagan Roberts – Senior Style Consultant
• Ruben Zambrano – Senior Style Consultant
• Sally Michael – National Executive Director
• Stacey Mlicki – Studio Seller
• Susan Schmitt – Executive Style Leader
• Suzanne Masciantonio – Senior Style Consultant
• Teresa Regillo – Style Leader

Silver:

Stylists who sold $8,000 – $11,999 each month from Conference 2024 to Conference 2025 (12 months).

• Alvin Cooper III – Style Consultant
• Cameron Gatt – Executive Director
• Diane Reed – Style Leader
• Jan Adams – Executive Style Leader
• Joyce Wells – Senior Managing Director
• Leanne Hagan – Senior Style Consultant
• Sara Priest – Managing Director
• Susan Kantor – Managing Director
• Susan Mattison – Managing Director

Gold:

Stylists who sold $12,000 – $15,999 each month from Conference 2024 to Conference 2025 (12 months).

• Chris Hite – Style Consultant
• Joanie Dickinson – Studio Executive Director
• Julie Mallat – Executive Director
• Katie DeGrazia – Style Leader
• Lisa Mitchell – Style Consultant
• Lisa Sklar – Executive Style Leader
• Rikki Calvert – Style Leader
• Sarah Ramsay – Executive Director

Platinum:

Stylists who sold $16,000+ each month from Conference 2024 to Conference 2025 (12 months).

• Allison Fainter – Senior Managing Director
• Annette Dresser – Studio Executive Director
• Christine Mattsson – Senior Style Leader
• Eugenie Carpenter – Senior Managing Director
• Graham Shaffer-Rais – Studio Seller
• Katie Cantrill – Studio Managing Director
• Laura Getty – Senior Managing Director
• Libby Tonucci – Studio Executive Director
• Lisa Torba – Studio Managing Director
• Marni Rutan – Senior Style Consultant
• Phyllis Walker – Studio Executive Director
• Susan Bendalin – Executive Style Leader
• Tamie Burnett – Managing Director
• Trish Mitchell – Studio Managing Director
• Wendy McCullar – Managing Director

Announcement of Our New Brand Champions

The Brand Champion is the Growth Leader for the year (July 1st, 2024, through June 30th, 2025), who ranked in the top for the following categories:

1. Circle of Excellence Platinum
2. Title of Director or Above
3. Year Over Year Personal Volume Growth
4. Team Level 1 Growth Year Over Year

This year’s Brand Champions are:

• #2 – Katie Cantrill
• #1 – Libby Tonucci

Day 3 Highlights

Keynote Address “Start with Why”  by Jerry ThompSon III

On Saturday morning of Conference, keynote speaker Jerry ThompSon III delivered an energizing and deeply personal address titled Start with Why, centered on the power of purpose-driven communication and leadership. Drawing on Simon Sinek’s Golden Circle model, Jerry guided Stylists through the difference between what we do, how we do it, and—most importantly—why we do it. He emphasized that your “why” is the articulation of you at your natural best and that your business won’t truly evolve until you do. Using humor, real-life stories, and insights from neuroscience, Jerry highlighted the emotional key to connection, reinforcing ideas from Dr. Langer’s talk. He encouraged Stylists to reflect on their own purpose, embrace authenticity, and lean into their uniqueness to foster deeper, more meaningful relationships with clients. Ultimately, he challenged the audience to lead with their why—because people don’t buy what you do, they buy why you do it.

Stylists Attended Workshop #5

Goal Setting: Commitment for Growth

Stylists participated in a group reflection exercise, sharing ideas such as: 

• Creating meaningful memories before client appointments.
• Adapting to each client’s emotional and practical needs.
• Avoiding the trap of becoming a commodity by emphasizing personalization and luxury.
• Being deliberate and present in each appointment.
• Owning one’s authentic self and creating a unique value proposition. 

Stylist Share Out

Several Stylists shared personal stories about nearly retiring, losing motivation, or facing hardship. Conference rekindled their commitment. They emphasized the importance of the J.Hilburn community, peer encouragement, and the meaningful opportunity the business provides to support family, build relationships, and express personal values. New and seasoned Stylists reaffirmed their belief in the company’s direction. 

Closing Address by Beth Putman Williams

Beth Putman-Williams, Interim CEO, delivered an emotional closing message recounting her personal story of impact in Ethiopia, drawing a parallel to her commitment to J.Hilburn. She encouraged all Stylists to reflect on their ‘why’ and celebrate the transformation they’ve achieved together. She then welcomed the Home Office team to the stage to give a round of applause to the Stylists attending Conference.